Feedback Form
Home Features Mastermind Forums About Advertise Blog Network Contact Be An Author

Creating A PR Roadmap

Creating A PR Roadmap

Do you want to be in newspapers or on TV just for the fun of it, or do you have a specific
objective in mind? I can't emphasize how important it is to have clearly defined your goals before you start your public relations campaign. These are objectives that you must decide for yourself.

Ask yourself the following questions:

● What objectives do you want to achieve with a media relations campaign?
● How big do you want your business to grow?
● At what rate do you want your business to grow?
● What target market do you want to reach?
● How do you want to be perceived by the media?
● What are your short-term and long-term media goals?

When I began in the field, I assumed that, before clients decided to hire me, they had outlined their PR objectives, knew where they wanted their business to go, and knew what objectives they wanted to achieve. I was wrong. I now have prospective clients clearly outline their objectives before we start a campaign. I used to spend the bulk of my initial consultations with clients selling myself and my service. Now the bulk of the time is spent finding out not only who the prospective client is, but what he or she wants to accomplish and what objectives need to be met. The bottom line is, if you don't know where you're going, how will you know when you've arrived?

Copyright © Anthony Mora 2008





Creating A PR Roadmap - To learn more about this author, visit Anthony Mora's Website.

Like this article? Share it with your friends

Article Feedback
 Article Feedback No article feedback found.
  Leave Your Feedback
article feedback

Article Feedback
Stephanie Robey
Stephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals.

She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com   Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences.  Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University.

Read Steph's Blog
Meet Steph and Dave
Sign up for our Free 7-Day BootCamp: Self Employed & Rich
- Visit Stephanie Robey's Website


To learn more about the Evan Elite Author Program please contact us.

About The Author


Anthony Mora
(Visit Anthony's Website) Anthony Mora Communications, Inc. is a Los Angeles-based public relations firm that focuses in the areas of media relations, image development and media training. Anthony Mora Communications regularly places clients in major media outlets, including Time, Newsweek, Oprah, the New York Times, CNN, the Today Show, the Wall Street Journal and hundreds of other media outlets. Through media placement, you are not presented within the context of an ad or commercial. You're not positioned as an ad but as the news. President and CEO, Anthony Mora, has been featured in: USA Today, Newsweek, The New York Times, The Los Angeles Times, The Wall Street Journal, The BBC, CNN, E! Entertainment Television, Entrepreneur, Fox News, MSNBC, and other media. He has written three books, the most the most recent, a how-to on PR called Spin to Win. For further information visit: www.pryourstory.com

Anthony Mora is a Platinum author on EvanCarmichael.com
About The Author

View Author Blog
View Author Blog

View Author Video
View Author Video

Free Downloads


Anthony Mora's

Complete
List Of
Public-Relations
Articles

Name
Email
If you enjoyed this article, get Anthony Mora's Complete List of Public-Relations Articles For FREE!

More Anthony Mora
Even When It Works Theres More Work
The Press Release aka Tell Me Your Story In One Page Or Less
Youre Placing A Story Where
PR for Musicians
How to Get More Clients NOW
Marketing Towards Your Strengths
If You Dont Run This Story Im Taking It To Your Competition
PR for Attorneys
National PR for a Local Story
I Know What the Media Wants
Free Downloads


 
 
 


Evan Elite Authors
Dave Kurlan  
John Brennan  
David Acheson  
Evan Elite Authors

Become An Author
Have you written articles that would be of value to entrepreneurs? Become an expert on our site by publishing them! Expose yourself to a wide audience, drive more traffic to your website and get more sales! Click Here for details.
Become An Author

Evan's Latest Video
Modeling the Masters: Learn the true secrets behind Walt Disney's business success factors & grow your company! Video produced by Phanta Media
Evan's Latest Video

Business Opportunities
"Learn straight from Evan how you can Make a Full Time Income (And More) from a Website"

How to Start An Online Business

Click Here To Learn More
Business Opportunities



Evan's Newsletter
Get advice & tips from famous business owners, new articles by entrepreneur experts, my latest website updates, & special sneak peaks at what's to come!
Name:
Email:
Evan`s Newsletter

Free Downloads
Top Author Mistakes Icon Top Author Mistakes
Strategic Plan Icon Strategic Plan
Capture More Clients Icon Capture More Clients
Addictive Entrepreneurship Icon Addictive Entrepreneurship
Article Marketing Icon Article Marketing
Free Downloads - Complete List

Entrepreneur Tools and Guides
Top 50 Raising Capital Blogs To Watch In 2008
Top 50 Raising Capital Blogs
Top Blogs To Watch In 2008
 
Top 50 Political Blogs
Top 50 Political Blogs
Top Political Blogs of 2009
 
Entrepreneur Tools and Guides

SEO For Africa
SEO For Africa
Messan Délali Agbodji Lomé, Togo,
SEO For Africa

If I Were A Startup...
Geoff Whitlock, $53k to $507k in 3 years
Geoff Whitlock
$53k to $507k in 3 years
Erez Zevulunov, $150k to $504k in 2 years
Erez Zevulunov
$150k to $504k in 2 years
If I Were A Startup... - Complete List

Famous Entrepreneurs
Charles Schwab, Charles Schwab
Charles Schwab
Charles Schwab
George Foreman, George Foreman Grill
George Foreman
George Foreman Grill
Famous Entrepreneurs - Complete List

Entrepreneur Advice
Jack Canfield, Chicken Soup
Jack Canfield
Chicken Soup
Michael Gerber, The E Myth
Michael Gerber
The E Myth
Entrepreneur Advice - Complete List

Popular Articles
(Premium Authors)

     Yearn, Learn and Earn Through the Art of Pretending
By Theresa-Maria Napa
     Make It Happen - You Are Smarter Than You Think
By Theresa-Maria Napa
     Become the Winner You Were Born to Be
By Theresa-Maria Napa

Have A Suggestion?
Toronto Salsa Classes / Toronto Salsa Lessons Email us your ideas on how to make our website more valuable! Thank you Sharon from Toronto Salsa Lessons / Classes for your suggestions to make the newsletter look like the website and profile younger entrepreneurs like Jennifer Lopez and Sean Combs!
Have A Suggestion?

More Evan Carmichael
More Information