Creating A PR Roadmap
Creating A PR Roadmap
objective in mind? I can't emphasize how important it is to have clearly defined your goals before you start your public relations campaign. These are objectives that you must decide for yourself.
Ask yourself the following questions:
● What objectives do you want to achieve with a media relations campaign?
● How big do you want your business to grow?
● At what rate do you want your business to grow?
● What target market do you want to reach?
● How do you want to be perceived by the media?
● What are your short-term and long-term media goals?
When I began in the field, I assumed that, before clients decided to hire me, they had outlined their PR objectives, knew where they wanted their business to go, and knew what objectives they wanted to achieve. I was wrong. I now have prospective clients clearly outline their objectives before we start a campaign. I used to spend the bulk of my initial consultations with clients selling myself and my service. Now the bulk of the time is spent finding out not only who the prospective client is, but what he or she wants to accomplish and what objectives need to be met. The bottom line is, if you don't know where you're going, how will you know when you've arrived?
Copyright © Anthony Mora 2008
Creating A PR Roadmap - To learn more about this author, visit Anthony Mora's Website.
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Do you want to be in newspapers or on TV just for the fun of it, or do you have a specific
objective in mind? I can't emphasize how important it is to have clearly defined your goals before you start your public relations campaign. These are objectives that you must decide for yourself.
Ask yourself the following questions:
● What objectives do you want to achieve with a media relations campaign?
● How big do you want your business to grow?
● At what rate do you want your business to grow?
● What target market do you want to reach?
● How do you want to be perceived by the media?
● What are your short-term and long-term media goals?
When I began in the field, I assumed that, before clients decided to hire me, they had outlined their PR objectives, knew where they wanted their business to go, and knew what objectives they wanted to achieve. I was wrong. I now have prospective clients clearly outline their objectives before we start a campaign. I used to spend the bulk of my initial consultations with clients selling myself and my service. Now the bulk of the time is spent finding out not only who the prospective client is, but what he or she wants to accomplish and what objectives need to be met. The bottom line is, if you don't know where you're going, how will you know when you've arrived?
Copyright © Anthony Mora 2008
Creating A PR Roadmap - To learn more about this author, visit Anthony Mora's Website.
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Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
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