Creating Success through Emotional Marketing

Guest post by: Anthony Mora
Become an Author

Free PDF Download
SEO Press Release Tips: Part 2 - By Anthony Mora

If you're spending the bulk of your time focusing on how and where to market, you could be missing the boat when it comes to building a successful business. You can have a dynamite advertising campaign, the best public relations campaign, or the most far reaching social media campaign, but if you haven't created a compelling emotional message, all of that time, hard work, money and ingenuity could be for naught.

Your message is what resonates with and sells your potential clients or customers. Whether they see your message on TV, in a magazine, on a blog or on Facebook is not nearly as important as whether that message strikes an emotional core in them. You need to connect with your audience; you need to make it clear that you are speaking directly to them and their needs.

It is said that emotion stimulates people's minds up to 3000 times faster than non-emotional thought. Emotions are what make us act and react. People buy based on emotion, much more than they do on rational thought.

Yes it is important that you choose the right marketing medium, but, the best designed public relations, advertising or social media marketing program will be useless to you if you have not taken the time and effort to create an emotional message that resonates with your audience.

Facts and information are important, but they are not the key when it comes to successful marketing. For example let's say you are sell running shoes, if you simply talk about why they are sturdy, durable and well designed, that might stimulate some sales, but you're basically missing the mark. If you paint a picture where your potential customers see and feel themselves wearing your shoes and running in the mountains, or by the beach or winning a race, it's those experiences that are going to engage them and it's the emotion triggered by those experiences that will get them to buy.

So, yes, make sure that the medium you use is one that reaches your market, but remember that is simply the delivery method. It's your message, your story that is going to connect with your customers and sell your product or service. You want your target audience to feel your message; you want them to react which will in turn get them to act.

Copyright © Anthony Mora 2009

Value-Driven Marketing: How To Increase Your Clients, Referrals & Customer Loyalty With Ease

Marketing is Behavior Modification

Leading companies “mining” workforce for emotional intelligence

How Buyers Make Decisions (Part 1)

Do You Enjoy Tremendous Success?

Have You Found Any New Marketing Truths

IQ vs. EQ - Which Can Determine Your Success

Social Emotional Intelligence in Leadership

The Trouble with Most Marketing Messages

Emotions - The Secret Sauce of Leadership

What is Your Personal Definition of Success?

How Does Working With Emotional Intelligence Help Us In Daily Life?

Sales Training – ‘Gunk’ Threat to Salespeople

Hiring and Promoting Emotional Intelligence

5 Thoughts On Guest Loyalty

Emotional Intelligence: What It Is and How to Improve It?

Branding: 7 Important Questions and the Straight Answers

Can Creating Experiences Improve Internet Marketing Results

The Buzz About Emotional Intelligence

The Art of Selling: Emotional Buying & The Brain

Home > Public-Relations > Anthony Mora > Creating Success through Emotional Marketing > Google +

Free PDF Download
SEO Press Release Tips: Part 2 - By Anthony Mora

About the Author: Anthony Mora

RSS for Anthony's articles - Visit Anthony's website
Anthony Mora Communications, Inc. is a Los Angeles-based public relations firm that focuses in the areas of media relations, image development and media training. Anthony Mora Communications regularly places clients in major media outlets, including Time, Newsweek, Oprah, the New York Times, CNN, the Today Show, the Wall Street Journal and hundreds of other media outlets. Through media placement, you are not presented within the context of an ad or commercial. You're not positioned as an ad but as the news. President and CEO, Anthony Mora, has been featured in: USA Today, Newsweek, The New York Times, The Los Angeles Times, The Wall Street Journal, The BBC, CNN, E! Entertainment Television, Entrepreneur, Fox News, MSNBC, and other media. He has written three books, the most the most recent, a how-to on PR called Spin to Win. For further information visit: http://www.topstorypublicrelations.com

Click here to visit Anthony's website.

More from Anthony Mora
The PR Credibility Factor
How To Make Money In A Recession With The Help Of Public Relations
Should I Handle My Own Public Relations Campaign
How to Pick the Right PR Firm for Your Company
The Secrets to Successfully Landing Media Coverage

Share this article. Fund someone's dream.

Share this post and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.

Creating Success through Emotional Marketing

Related Articles

Related Forum Posts

Share this article. Fund someone's dream.


Name:
Email: