Defining Your Target Market By Anthony Mora Copyright© Anthony Mora 2006 Once you have defined and written your message, it's important to define your target market. Who is your audience? If you've developed a new anti-wrinkle cream and are marketing it to teenage boys, you'd better take another look at your strategy. You may have the best product in the world, but if you've picked the wrong target audience, it's not going to work. Believe me, this isn't an uncommon mistake; more businesses than you think have done everything right and gone belly up because their targeting was off. This is an essential component of success. Know your prospective clientele. And don't let your ego or your preconceived ideas get in the way. If you have developed a product that you want to market to CEO’s who earn over $750,000.00 per year, but your real market is junior high school students, you'd better learn that and learn it quickly.
For example, early on in my career I worked with a dentist who had written a book on various aspects of dentistry. The book was well done and contained information that would have been of interest to other in his field, but it was not a mass market book. The dentist was dead set on marketing his book to the general public, whereas his true market was a specialized niche market - other dentists. His perception of his target market was askew. He erroneously believed that because he found the information in his book fascinating, that everyone else would as well. He basically had two choices, stay with his approach and target a narrowly defined market, or broaden his scope and by doing so broaden his market.
It’s an important decision every business owner needs to make. Be realistic about your business and your target market. Not every product or service has a huge market, but you don’t need huge, you need a realistic, well-defined market. If you can define your target market and effectively reach your customers or prospects, you're in business.
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www.Anthonymora.com
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Anthony Mora
(Visit Anthony's Website)
Anthony Mora Communications, Inc. is a Los
Angeles-based public relations firm that
focuses in the areas of media relations,
image development and media training.
Anthony Mora Communications regularly
places clients in major media outlets,
including Time, Newsweek, Oprah, the New
York Times, CNN, the Today Show, the Wall
Street Journal and hundreds of other media
outlets. Through media placement, you are
not presented within the context of an ad
or commercial. You're not positioned as
an ad but as the news.
President and CEO, Anthony Mora, has been
featured in: USA Today, Newsweek, The New
York Times, The Los Angeles Times, The
Wall Street Journal, The BBC, CNN, E!
Entertainment Television, Entrepreneur,
Fox News, MSNBC, and other media. He has
written three books, the most the most
recent, a how-to on PR called Spin to
Win.
For further information visit:
www.AnthonyMor
a.com
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