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Effective Marketing to Bring in Customers and Grow Your Business

Guest post by: Anthony Mora

Article Overview: Effective marketing is Transformational marketing. Whether launching a public relations campaign, or a social media marketing campaign, it’s no longer sufficient to simply reach and speak to one’s market or customer base. More then hearing a company’s message, clients and customers need to listen to and trust it.

Effective Marketing to Bring in Customers and Grow Your Business

To be effective in this new business terrain, people need more than a modified promotional approach, they need a marketing transformation. The term transformational marketing is often thought of in theoretical terms, generally applied to corporations and large organizations. The focus of Transformational Marketing is both broader-based and more intimate. It is an approach to marketing that will not only help transform a business, but can also transform the entrepreneur, business owner or marketer.

It's no longer sufficient to simply reach and speak to one's market or customer base. More then hearing a company's message, clients and customers need to listen to and trust it. The amount of information that is being put out on an hourly basis is staggering. People are hitting a level of information fatigue that was unimaginable a few decades ago. Whether utilizing traditional PR or advertising, or marketing online, a message to penetrate this non-stop assault of sounds, words, and images-has to be simple, concise, compelling and authentic. Today, a company's message and brand has to be transformational in order to have a true impact.

To be truly successful, companies and entrepreneurs need to penetrate this non-stop information assault and cut through the noise and chatter. They do so by switching from tactical marketing to Transformational Marketing; by crafting and developing an authentic message that resonates with their target audience, and by creating a marketing approach and delivery system that fits their message.

To be impactful, a company's philosophy and values should define its personal approach to marketing. The emphasis is on personal. This is no longer a one-size-fits-all marketing world. There are hundreds of options, tools and marketing avenues. In this environment, the avenues and tools used can define a company as much as a company's message.

Copyright © Anthony Mora 2009

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Article Tags: Communications Agency, Communications Professional, Media Relations, Pr Agency, PR Company, PR Firm, Pr Industry, PR Professionals, Pr Services, Pr Strategists, Promotion Firm, Public Relations Agency, Public Relations Campaigns, Public Relations Professional, Public Relations Services, Target Market



Related Forum Posts
Re: My 3 best business books - 1. Think and Grow Rich - Napoleon Hill 2. The 7 Habits of Highly Effective People - Stephen R. Covey 3. Permission Marketing - Seth Godin Think and Grow Rich seems more powerful each time I read it or dip into it. The 7 Habits not only offers some very effective ways to organize your life (which I have yet to master!), but also some great quotations and thought provoking statements including this by Nazi concentration camp survivor, Viktor Frankl: [i:2naxzsom]Between stimulus and response, man has the freedom to choose.[/i:2naxzsom] Seth Godin's Permission Marketing is a good read for anybody seeking to understand how to approach doing business on the Internet in the right way with regard to winning people's trust.
Re: Two Useful Books To Help You Focus On The CLIENT - Hi David, To add to your thread, I'd like to recommend Jonathan Tisch's "Chocolates On The Pillow Aren't Enough: Reinventing The Customer Experience". Tisch's book includes content on "Welcoming Customers", "The New Art of Customization", "The Challenges of Customer Diversity" and "Offering Something Extra to Your Customers" to name a few.
Re: pitching - Friendliness is closely related to the concept of "permission marketing" as articulated by Seth Godin. The subtitle of his book says it all: "Permission Marketing: Turning Strangers into Friends and Friends into Customers." The old method was "interruption marketing" where you suddenly get an ad in your face whether you want it or not...
Re: Fill in the blank: The best decision I ever made with my bus - Focusing on my Internet Marketing Business
Congratulations, Evan! - Hope you have a wonderful honeymoon! Bring back some of that sunshine for us!


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