Tweet

Either The Media Interviews Me Monday At Noon Or Its Off

Written by: Anthony Mora

Article Overview: Although you will usually have time to plan and arrange your schedule to do an interview, there are going to be times that the media wants to schedule it at a time that is inconvenient, or reschedules it at the last minute, forcing you to, once again, change your plans. My advice – do it!

Either The Media Interviews Me Monday At Noon Or Its Off

You have a busy schedule, you have a job to do, a business to run, products to sell. Your time is valuable. Who do the media think they are? They think that you can just drop whatever you're doing to do an interview when they want to do it? It's inconvenient. It's not fair. Maybe, but it's reality and if you play it smart, it can pay off for you big time. Although you will usually have time to plan and arrange your schedule to do an interview, there are going to be times that the media wants to do an interview and wants to do it immediately, or wants to schedule it at a time that is inconvenient, or reschedules it at the last minute, forcing you to, once again, change your plans. I had one client tell me that he was willing to appear on the Today Show, but that they had to come to him and that the only available time he had was between 1 and 3 p.m. on Saturday. Needless to see he and I had a long talk.

There may be times that you're just not going to be able to accommodate the media's schedule. There are going to be some interviews that you'll have to miss. But only miss an interview if it's completely unavoidable - the plague, an alien invasion - you get the picture. You may be annoyed, and you may be angry, but if you can possibly arrange your schedule so that you can make the interview, do it. The press isn't purposely trying to inconvenience you. You wouldn't believe the amount of times that an editor or producer has to switch from one story to another on a moment's notice. A million things can come up, a fire, an international breaking story, a Presidential speech, any number of stories are going to preempt you. This is just the nature of the business. It happens all the time.

It does you no good to take your anger out on the interviewer or the producer. It was not done to harm you. The decision was circumstantial. Always keep your objective in mind. Your objective is to build your business, to create success through media exposure. And you're going to accomplish your goal by reaching as many people as you can. Your objective is to do those interviews, not to alienate the press. Remember, press begets press. Every interview you do is helping to pave your way to greater success.

Copyright © Anthony Mora 2008

Related Articles
  How-to Prepare Yourself for a Media Interview
  “A Positive Look at Media Interviews and A Prescription for Successful Media Interviews”
  Yes You Do Need more Media Training
  UTILIZING YOUR MEDIA to Land More Business
  How To Create A Reputation for Honesty as a Leader-Part 1

Article Tags: alien invasion, anger, big time, breaking story, busy schedule, inconvenience, interviewer, job, last minute, media exposure, million things, nature of the business, objective, plague, presidential speech, today show



Related Forum Posts
Re: Cyber Monday - Never heard of Cyber Monday. But if Monday is the best time to buy things onlin, then a lot of people will be shopping on Moday
Re: Time-Management Success Story! - @Michelle @Trent I know what you mean! On Monday I had four key objectives to achieve. I didn't write them down - they were so strongly impressed in my noddle that I didn't need to! Perhaps keeping things simple and urgent is the key... Yesterday was a reasonably successful day, but not half as productive as Monday. Productivity always takes a dive when I have two classes to teach in two different parts of town at two different times of day (lunch time/evening)!
Re: Kevin needs "social glue" ideas - Hi, I like the idea of "10 items that could act as "social glue" because I am an internet marketer. But I agree with the rest that the 10 recent post is nice. Maybe we should open up a new section in the forums on Social Media...or Social Media Marketing. I will tell you that the world is about 1 1/2 behind when it comes to understanding social media. Building a section now will put EvanCarmichael.com is a great position a year down the road when people realize Social Media can produce more traffic than SEO. Jeff
Re: Kevin needs "social glue" ideas - [quote="WebBizIdeas.com":gvtxsu7g]Hi, I like the idea of "10 items that could act as "social glue" because I am an internet marketer. But I agree with the rest that the 10 recent post is nice. Maybe we should open up a new section in the forums on Social Media...or Social Media Marketing. I will tell you that the world is about 1 1/2 behind when it comes to understanding social media. Building a section now will put EvanCarmichael.com is a great position a year down the road when people realize Social Media can produce more traffic than SEO. Jeff[/quote:gvtxsu7g] Hi Jeff, Thanks for the suggestion. Why don't you start a new post (with a poll) to see if there's enough interest in your idea for a social media section?
Re: How to finance your independent movie - Hi, The video doesn't come up with its own URL... But it's the very bottom video on the page. Here's the description of it: Financing, Production and Social Impact of Feature Films Host- Carol Atwood - Founder, Spartacus Media Enterprises Panelists: Bill Johnson - Co-Founder and Partner, Inferno Distribution Steven Haft - Producer, Media Consultant Michael Goorjian - Actor, Producer, Writer


Share this article with your friends. Fund someone's dream.

Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.

Tweet

Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!

Name:
Email:

Popular Articles

Angel Investors Where Are You?

E Mail Marketing Campaigns

Ten Reasons to take Notes during Sales Meetings

Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.