Even When It Works, There's More Work
Even When It Works, There's More Work
ringing day and night. Both your business and your bank account are flourishing. Success! Now you can forget about that story and move on. No. No. No. Whether the article elicits a negligible response or a huge response, you still need to work it. This is where most people fail to understand the process. Because their short-term goals were met, they stop in mid process and neglect their long-term goals.
My first public relations firm specialized in representing clients in the entertainment field. We were once retained by a young actress who perfectly illustrated this point. She had been a regular in a prime time TV series. The series had been canceled, and she wanted to do more film work. During the time that the series was on TV, she had received a mountain of press, including stories in People, The Los Angeles Times and Entertainment Tonight, but when I asked to see copies or video of some of her media, she just stared at me. She hadn't kept any. While she had been on the series, the media exposure had accomplished its short term work, keeping her in the public eye, and that's all she had been concerned with. She never looked at her long term goals. The media coverage she had received was worth its weight in gold, but she didn't see it. You don’t need to be in the entertainment industry to learn from her mistake. When it comes to launching an effective, ongoing public relations campaign, you not only need to see the forest but the trees, grass, and bushes, as well as all the furry animals along the way.
Copyright © Anthony Mora 2008
Even When It Works Theres More Work - To learn more about this author, visit Anthony Mora's Website.
Like this article? Share it with your friends
Let's suppose an article has the exact effect that you're hoping for. The phones are
ringing day and night. Both your business and your bank account are flourishing. Success! Now you can forget about that story and move on. No. No. No. Whether the article elicits a negligible response or a huge response, you still need to work it. This is where most people fail to understand the process. Because their short-term goals were met, they stop in mid process and neglect their long-term goals.
My first public relations firm specialized in representing clients in the entertainment field. We were once retained by a young actress who perfectly illustrated this point. She had been a regular in a prime time TV series. The series had been canceled, and she wanted to do more film work. During the time that the series was on TV, she had received a mountain of press, including stories in People, The Los Angeles Times and Entertainment Tonight, but when I asked to see copies or video of some of her media, she just stared at me. She hadn't kept any. While she had been on the series, the media exposure had accomplished its short term work, keeping her in the public eye, and that's all she had been concerned with. She never looked at her long term goals. The media coverage she had received was worth its weight in gold, but she didn't see it. You don’t need to be in the entertainment industry to learn from her mistake. When it comes to launching an effective, ongoing public relations campaign, you not only need to see the forest but the trees, grass, and bushes, as well as all the furry animals along the way.
Copyright © Anthony Mora 2008
Even When It Works Theres More Work - To learn more about this author, visit Anthony Mora's Website.
Like this article? Share it with your friends
 | |
 |
No article feedback found. |
| |
Leave Your Feedback |
 | |
| |||
Joe DagerJoe Dager is President of Business901, a progressive coaching company providing no-nonsense direction in areas such as Lean Six Sigma Marketing and organized referral marketing. What others say: In the past 20 years, Joe and I have collaborated on many difficult issues. Joe’s ability to combine his expertise with “out of the box” thinking is unsurpassed. He has always delivered quickly, cost effectively and with ingenuity. A brilliant mind that is always a pleasure to work with.” - James R. If you want to learn more about Business901, start a conversation with us. We can be found @ Web/Blog: Business901.com Web/Blog: FundingYourNonprofit.com LinkedIn Profile Follow me on Twitter - Visit Joe Dager's Website |
|||
Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
|||
|
To learn more about the Evan Elite Author Program please contact us. | |||
 | |
|  |
Subscribe to Anthony's articles
 | |
|
|  |
 | |
|
| |
 | |||||||
|
 | ||
 |
||
 |
||
 |
||
|
| ||
 |
| Have you written articles that would be of value to entrepreneurs? Become an expert on our site by publishing them! Expose yourself to a wide audience, drive more traffic to your website and get more sales! Click Here for details. |
|
|
 |
| Modeling the Masters: Learn the true secrets behind Walt Disney's business success factors & grow your company! Video produced by Phanta Media |
|
|
 |
"Learn straight from Evan how you can Make a Full Time Income (And More) from a Website"
Click Here To Learn More |
|
|
|
|
Get advice & tips from famous business owners, new articles by entrepreneur experts, my latest website updates, & special sneak peaks at what's to come!
|
|
|
 Attract Desired Careers Get 'em Good or Get 'em Gone! Eneterprise Readiness Easy Product Ideas 10 Ways To Go International |
|
 | ||
 |
Choose A PR Topic
Press Release Builder | |
 |
Email The Reporters
Press Release Builder | |
| ||
 | ||||
| ||||
|
| ||||
| ||||
|
|
|
|
|
||||||||||||
|
Email us your ideas on how to make our website more valuable! Thank you Sharon from Toronto Salsa Lessons / Classes for your suggestions to make the newsletter look like the website and profile younger entrepreneurs like Jennifer Lopez and Sean Combs!
|
|
|
