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Fear and the Success Mindset.

Fear and the Success Mindset.

Generally I write about public relations and marketing, about tools that can help build a successful business. But you can have the best tools available and if your approach or mindset is skewed, you'll never reach your goal. During tough economic times, fear is omnipresent and we can either give into it, or we can turn it inside out and move forward. For example, by 1933 the depression had reached its depth; in his first inaugural address, Franklin D. Roosevelt outlined in broad terms how he hoped to govern. It was in that speech that he told Americans that "the only thing we have to fear is fear itself." Fast forward to September 2008 when President George W. Bush in an address to the nation, warned that "America can slip into a major panic." Granted Bush had an agenda that he was hoping to push through Congress, still, two very different approaches to grave economic problems. One speech focused on hope and faith the other on fear.

Personally, I'll go with the former. A real leader doesn't lead by fear and true success never comes from it. Fear is a strong motivator. The media effectively uses it to drive ratings and politicians routinely use it to drive voters. But, whereas fear has its uses (you don't want to try driving down a cliff without breaks, or walk into the middle of a gun battle), when it comes to true motivation you need to look elsewhere. Success is a mindset and fear just doesn't fit the bill. Sure, you want to be cautious, there will always be some butterflies, some anxiety, when striving to build a business, or launching a career, but if fear is your sole motivator, you've already lost, because by definition, even if you become a billionaire, you can't be a success. Who defines success as leading a wealthy, opulent, fearful life? So, pick another motivator. You have quite a choice, hope, faith, excitement, courage, joy, belief in yourself and others - they can all take you where you want to go. Pick one. Pick them all. Okay, now, get to work and launch that PR campaign.

Copyright © Anthony Mora 2008





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Dianne Crampton

Dianne Crampton is an executive leadership coach, team culture consultant, author and president of TIGERS Success Series, Inc. Dianne has been helping CEO's and Executives connect their employees to their core values and goals for over 20 years using the trademarked TIGERS team culture process, which stands for trust, interdependence, genuineness, empathy, risk and success. To download a free white paper on behaviors that build strong teams and behaviors that will predictably tear them down go here.

Dianne's contribution to the 2010 Pfeiffer Consulting Journal (an imprint of John Wiley and Sons Publishers) entitled TIGERS Hearted Teams is available in November 2009.  Her new book TIGERS Among Us: 5 Winning Business Team Cultures And Why, Three Creeks Publishing will release in March 2010.  To receive publishing discounts, subscribe to the free TigerTracks Newsletter here.

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Leanne Hoagland-Smith
Are your sales where you want them to be? Will you be one of the few who achieves sales or business success or one of the many who have failed to change? Are you tired of being told you are like everyone else? Then you may find my first book on sales of interest. Be the Red Jacket in the Sea of Gray Suits, The Keys to Unlocking Sales available at Amazon or at http://www.processspecialist.com/red-jacket.htm. This book is a reflection of my no-nonsense approach to improving sales to overall business results. If you are truly committed to making sustainable changes, then I can help you secure a positive return on your investment because I focus on executable solutions not telling you the problems you already know you have. From training to corporate (group) coaching to executive one on one coaching, my approach is to assess, create awareness, build a goal driven action plan and then execute. The bottom line question is "Not do you or your employees know it, but do you or they want to do it?" Please call for a free strategy session at 219.759.5601. - Visit Leanne Hoagland-Smith's Website

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Linda Richardson is the Founder and Executive Chairwoman of Richardson, a global sales training and performance improvement company. As a recognized leader in the industry, she has won the coveted Stevie Award for Lifetime Achievement in Sales Excellence and she was identified by Training Industry, Inc. as one of the “Top 20 Most Influential Training Professionals.” Ms. Richardson is credited with the movement to Consultative Selling and is the author of ten books on selling and sales management, including Sales Coaching — Making the Great Leap from Sales Manager to Sales Coach, and Stop Telling, Start Selling. She teaches sales and management at the Wharton Graduate School of the University of Pennsylvania and the Wharton Executive Development Center. Linda is a frequent speaker at industry and client conferences, has been published extensively in industry and training journals, and has been featured in numerous publications, including The Wall Street Journal, Forbes, Nation’s Business, Selling Power, Success, and The Conference Board Magazine. Learn more about Richardson's sales training and performance improvement solutions at http://www.richardson.com web - Visit Linda Richardson's Website


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Anthony Mora
(Visit Anthony's Website) Anthony Mora Communications, Inc. is a Los Angeles-based public relations firm that focuses in the areas of media relations, image development and media training. Anthony Mora Communications regularly places clients in major media outlets, including Time, Newsweek, Oprah, the New York Times, CNN, the Today Show, the Wall Street Journal and hundreds of other media outlets. Through media placement, you are not presented within the context of an ad or commercial. You're not positioned as an ad but as the news. President and CEO, Anthony Mora, has been featured in: USA Today, Newsweek, The New York Times, The Los Angeles Times, The Wall Street Journal, The BBC, CNN, E! Entertainment Television, Entrepreneur, Fox News, MSNBC, and other media. He has written three books, the most the most recent, a how-to on PR called Spin to Win. For further information visit: www.pryourstory.com

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