|
|
Like this article? PLEASE +1 it! |  |
|
Finding Your Niche
Written by: Anthony MoraArticle Overview: You can't successfully promote your business until you know who you're talking to.
 |
Free Download - You Don’t Have to Be in a Major Media Market to Benefit from Public Relations By Anthony Mora |
Finding Your Niche
Finding Your Niche
By Anthony Mora
Copyright© Anthony Mora 2006
Is your audience a mass market or a special niche audience? If it's a special niche audience, how is it defined: by age, by gender, by geographical demographics? Are your customers primarily men or women, urban or rural? These are all extremely important questions. Do your homework. Take a look at your competitors and see how they market and who they market to. I'm not recommending that you do expensive demographic testing or studies, just use some common sense and get rid of any preconceived ideas you have. Try to step outside and look at your business as a disinterested onlooker would. Although I believe that it is important to listen to your gut feeling, you have to walk a fine line here, be realistic, be cautions, get feedback
from others, weigh all of the possibilities, and then make your decisions.
For example, let's say you've developed a new line of baby wear. Okay, who is your target market? Parents, and primarily mothers. Right off the bat, I'd say you could write off auto racing and golf-oriented publications as your primary media targets. Where do you reach mothers? The most obvious would be parent and child-oriented publications (of which there are many), talk shows, local magazines, newspapers, TV and radio programs, and women's magazines. But study the various women's magazines; are all of them targeted towards parents of infants and toddlers? No. You want magazines that new mothers read. Seventeen or Teen should probably not be on the top of your list.
Okay, you have defined your message, and your market, and narrowed your. You have done all of your preliminary work, work that most people tend to ignore. You have defined what you do, what your message is, and who your target market is. Now you are ready to launch an effective public relations campaign You're ready to learn to communicate your message not only to the person next door, but to hundreds, thousands, even millions of people across your city, throughout the country, and around the world.
For further information visit:
www.Anthonymora.com
Niche Strategy Success - How to Make Sure You Have a Good Niche
Finding Your Niche – Love What You Do
The Value Of Finding The Right Niche Market For Your Website
Google Wonder Wheel - A Powerful Keyword Discovery Tool That Assists Marketers
Small Business StartUp Advice Why Picking the Right Market Niche is So Important
Article Tags:
|
About the Author: Anthony Mora RSS for Anthony's articles - Visit Anthony's website  Click here to visit Anthony's website   President Obama Small Businesses Growing the American Dream during Tough Times The Media Mantra Prepare Prepare Prepare Effective Marketing to Bring in Customers and Grow Your Business The Secrets to Successfully Landing Media Coverage 4 Sure Fire Ways to Develop A Dynamite Media Pitch |
Related Forum Posts
Re: Email Marketing
- Yes, true. What kind of changes happened in Email campaigns except the opt-in? Finding the exact target and reaching them is always a challenge.
What new methods can we have to reach the new customers?
Thanks
Robert
Re: Where is the best place to find a web developer?
- That's a really tough one. Finding a business partner is like finding a wife - it takes a lot of trust to get the right one. I would try to hang out at tech-related startup events and see if you hit it off with anybody.
Good luck!
Re: Hello from Missouri
- I have been unsuccessfull thus far finding an online resource of people who operate in the market I'm serving. Finding those people are a big part of why I posted here, but I'm not certain this is the right area either.
The search continues...
Re: Before you spend all your money on a prototype
- Its hard to pick out a favourite part. But one thing I really LOVE is the whole idea that if we could see what lies ahead for us, it would help us all stay focused and positive. While we dont often get the chance to see into the future, we can try harder to remember that we do create our own realities.
I also love the Disney quote at the and it reminds me of Finding Nemo, just keep swimming, just keep swimming...
J
Re: Backlink Partnerships
- Tyrone gives good advice about outsourcing. Thanks for reminding us about his Philippines outsourcing tip.
Finding someone who can deliver what you want - and more - can be a matter of trial and error. But once you find that person or team, keep them busy!
Don't give up the search just because the first one or two underperformed or failed to perform at all. Remember, every successful entrepreneur gets there with the help of others. You just have to go out and find 'em!
Share this article with your friends. Fund someone's dream.
Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.
by: Caroline Nelson, Salon Spa Business
Introvert Myth - Are Introverts Aloof Or Something Better?
Website Navigation: Heart of Web Design
The Gravity of Failure
MLM Businesses: What Is The Deciding Factor In Your Success In MLM
The Office Bully
Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!
20 MORE Must-Have Search Engine Marketing Tools
Selling with Humor (and a Sorry Butt)
Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.