Hiring a PR Consultant
PR is like writing or acting, in that everyone thinks that if they just give it a go, they can do it. It’s true you can learn the basics of all of these skills, someone can teach you the basics of acting and there are certainly enough acting classes out there. Similarly with PR, you can certainly learn the basics and be in a much better spot to implement a campaign than if you just decided to wing it. But, along with being a skill, PR is also an art and simply learning information or know-how is not enough to really succeed.
Unlike hiring a full-service PR firm, that will create, develop and implement your entire campaign for you, a PR consultant will generally act as a guide or a coach. He ( using he in this example; it can just as easily be she) can help you create your campaign, write your press releases, work with you to develop your stories, help you create a targeted media list; teach you how to meld social media and traditional public relations, etc.
But, staying with the earlier comparisons, unlike an acting or writing coach, a PR consultant can not only guide you through the PR minefields, but can also do much of the heavy lifting. For example, if you need a press release written, or if you need someone to make the media follow-up calls for you, that can be part of his job description. You can tailor your business relationship with a PR consultant based on your specific needs and your budget. It’s best to consult with an expert before trying your hand into any field, that way if you do run into any problems; professional help is just a phone call away.
Hiring a PR Consultant - To learn more about this author, visit Anthony Mora's Website.
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Dave KurlanDave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website |
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Dianne CramptonDianne Crampton is an executive leadership coach, team culture consultant, author and president of TIGERS Success Series, Inc. Dianne has been helping CEO's and Executives connect their employees to their core values and goals for over 20 years using the trademarked TIGERS team culture process, which stands for trust, interdependence, genuineness, empathy, risk and success. To download a free white paper on behaviors that build strong teams and behaviors that will predictably tear them down go here. Dianne's contribution to the 2010 Pfeiffer Consulting Journal (an imprint of John Wiley and Sons Publishers) entitled TIGERS Hearted Teams is available in November 2009. Her new book TIGERS Among Us: 5 Winning Business Team Cultures And Why, Three Creeks Publishing will release in March 2010. To receive publishing discounts, subscribe to the free TigerTracks Newsletter here. - Visit Dianne Crampton's Website |
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George LudwigGeorge Ludwig is a recognized authority on sales strategy and peak performance psychology. An international speaker, trainer, and corporate consultant, he helps clients like Johnson & Johnson, Abbott Laboratories, Northwestern Mutual, CIGNA, and numerous others improve sales force effectiveness and performance. Though it's George's strategies and processes that help corporations increase productivity and performance, it's his tremendous energy and dynamism that spark the transformation. Again and again, clients remark on his amazing ability to unleash human capacity and inspire men and women to break out of their comfort zones. The result is a whole new type of salesperson. His customized presentations teach achievers to make stunning advances in their lives. From helping salespeople realize cherished dreams to helping corporations exponentially accelerate revenue streams, George Ludwig leaves audiences and individuals empowered, emboldened, and clamoring for more. George is the best-selling author of Power Selling: Seven Strategies for Cracking the Sales Code and Wise Moves: 60 Quick Tips to Improve Your Position in Life & Business. - Visit George Ludwig's Website |
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