How to Get More Clients - NOW!
How to Get More Clients - NOW!
Another client we were working with was looking to establish herself as an expert in her field and was also working on a book that she was planning on self publishing. Prior to the book’s publication we were able to land her media coverage in the New York Times, the Los Angeles Times, Time Magazine, NBC, NPR and other media outlets. That high level media coverage helped interest a major publishing house. The publisher bought the rights and the book went from being self published to getting a major release. Remember PR has myriad uses; it reaches your target market, establishes you as an expert in your field, can brand your company more effectively than other forms of marketing and gives you promotional tools in the forms of magazine and newspaper articles and TV and radio interviews. Used wisely and effectively, dollar for dollar, PR is the most powerful and cost-effective marketing tool available.
Copyright © Anthony Mora 2009
How to Get More Clients NOW - To learn more about this author, visit Anthony Mora's Website.
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The most important part of a media campaign or public relations campaign is that you start. The best game plan is going to get you absolutely nowhere if you don’t implement it. If you can afford to hire a public relations firm or media consultant, search for a PR firm that understands you and your story(s). An effective media relations campaign comes down to two main steps, discovering your story and being able to effectively tell it in a compelling interesting way - and knowing who to tell your story to. What's vital is getting that initial press coverage and knowing how to grow it from there. For example, we were working with a client who had very little media coverage. We were able to secure an article in a regional magazine and using that as our calling card were able to land a segment on Oprah. Obviously leaping from a regional magazine to a major national TV show isn’t the norm, but it is possible, and that is basically how an effective public relations campaign works.
Another client we were working with was looking to establish herself as an expert in her field and was also working on a book that she was planning on self publishing. Prior to the book’s publication we were able to land her media coverage in the New York Times, the Los Angeles Times, Time Magazine, NBC, NPR and other media outlets. That high level media coverage helped interest a major publishing house. The publisher bought the rights and the book went from being self published to getting a major release. Remember PR has myriad uses; it reaches your target market, establishes you as an expert in your field, can brand your company more effectively than other forms of marketing and gives you promotional tools in the forms of magazine and newspaper articles and TV and radio interviews. Used wisely and effectively, dollar for dollar, PR is the most powerful and cost-effective marketing tool available.
Copyright © Anthony Mora 2009
How to Get More Clients NOW - To learn more about this author, visit Anthony Mora's Website.
Like this article? Share it with your friends
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George LudwigGeorge Ludwig is a recognized authority on sales strategy and peak performance psychology. An international speaker, trainer, and corporate consultant, he helps clients like Johnson & Johnson, Abbott Laboratories, Northwestern Mutual, CIGNA, and numerous others improve sales force effectiveness and performance. Though it's George's strategies and processes that help corporations increase productivity and performance, it's his tremendous energy and dynamism that spark the transformation. Again and again, clients remark on his amazing ability to unleash human capacity and inspire men and women to break out of their comfort zones. The result is a whole new type of salesperson. His customized presentations teach achievers to make stunning advances in their lives. From helping salespeople realize cherished dreams to helping corporations exponentially accelerate revenue streams, George Ludwig leaves audiences and individuals empowered, emboldened, and clamoring for more. George is the best-selling author of Power Selling: Seven Strategies for Cracking the Sales Code and Wise Moves: 60 Quick Tips to Improve Your Position in Life & Business. - Visit George Ludwig's Website |
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Anne BarrAnne Barr has over 26 years experience in sales and marketing, six years as a franchisee. She has assisted over 367 business owners and purchasers to achieve their goals in career change, transition and exit strategy. She holds the designation of Certified Franchise Executive from the International Franchise Association, Certified Business Intermediary from the International Business Brokers Association and Board Certified Broker from the Texas Association of Business Brokers. Anne is active in professional organizations, networking groups and volunteers for non-profit entities. As owner/operator of four successful businesses, Anne has proven people skills and enjoys helping clients find the right "fit" in business ownership. Visit www.FranchiseOpportunitySpecialist.com for more information about me and my company. - Visit Anne Barr's Website |
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Kim CastleWith nearly two decades in the advertising and design business, with clients like Domino's Pizza, General Motors, Direct TV, Pedigree, Wolfgang Puck, Higher Octave Music, Hollywood Celebrity Products, Disney, and Paramount, as well as thousands of entrepreneurs around the world define, structure, communicate, and position their business for greater profits, BrandU(R) co-creators Kim Castle and W. Vito Montone discovered that entrepreneurs could experience the same power that big brands command for a fraction of the cost with the world's only process-based results-drive Integral approach to business creation. BrandU(R) is helping entrepreneurs grow with the power of extreme clarity from idea...to brand...to market(TM) and helping one million entrepreneurs become successful and whole so that they can make a difference in the world. Are you one of them? If you want to experience clarity all the way to the bank(TM), get started now at http://www.brandu.com. - Visit Kim Castle's Website |
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John PowerJohn Power, founder of Biltmore Franchise Consulting, has extensive experience developing and marketing franchises and business opportunities. He has been in and around franchising for over twenty years. From 1980 through 1990 he conceptualized, organized, and developed the American Video Association. He grew AVA to 2,000 national members, before selling the company it 1990. It was later merged into another home video marketing company. From 2000 to 2005 he worked as a contract marketing and human resources consultant to several local and national companies. In 2005 Mr. Power began working as a franchise development consultant on a full-time basis. Since that time he has helped more than three dozen companies initiate and develop their franchising program. He notes that there are many companies interested in developing a franchise program, and who need his specialized assistance. Mr. Power is a “hands-on” franchise consultant. He said, “I am the ‘nuts and bolts’ person who tends to the details for my clients.” Mr. Power holds a B.S. degree with a major in Marketing. See: www.biltmorefranchise.com You may contact Mr. Power at: jpower@biltmorefranchise.co - Visit John Power's Website |
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John BrennanJohn Brennan Ed.D. Dr. Brennan is President of Interpersonal Development, LLC, a training and development firm. Interpersonal Development has provided sales training and coaching to more than 3,000 sales reps from over 100 companies. A native of Australia, Dr. Brennan received his doctorate from the University of Rochester. His dissertation researched the effectiveness of Behavioral Modeling Technology in training people in interpersonal skills. While he has spent most of his career designing or delivering training, he was also a Vice-President of Sales of a training and development franchise with operations in 25 markets. Dr. Brennan has designed and delivered sales training in North America, Asia, Europe, Australia and the Middle East. He has been a guest speaker at numerous national and regional professional conferences. When Microsoft wanted Best Practices articles on sales for their web site, they called Dr. Brennan. The results are at http://office.microsoft.com/en-us/FX011387391033.aspx His firm’s clients have included Volvo, The Prudential, Merrill Lynch, Eastman Kodak, Gannett, Equifax Europe, the Economist Group and countless small businesses. - Visit John Brennan's Website |
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