How to Succeed in Business With a Little Help From Oprah, Time, USA Today…
How to Succeed in Business With a Little Help From Oprah, Time, USA Today…
Imagine picking up Newsweek or People or The Wall Street Journal and reading an article on YOU or your company, or turning on the Today Show, or CNN, or Oprah and seeing a segment profiling you and your product or service - that is effective media placement. There is no more powerful single business tool available to you than the media. Through the media, you can validate your business, establish yourself as an expert in your field and watch your dream grow - that is the magic of media.
We all know that the cornerstone of any business is positive referrals, or word-of-mouth. TV appearances and magazine interviews are some of the most amazing forms of referrals available. Hundreds, thousands and potentially millions of people will learn about and talk about you. You become known as an expert in your field. Appearing in the media not only spreads the word to your target market, it can keep you going when times are tough. Print, TV or radio exposure helps bring in more business, but it also helps by giving you positive reinforcement and the confidence to believe that you are succeeding. It fortifies your belief in yourself.
First, define your business or service. Next define what makes your business or career special, interesting and newsworthy. Now define your target market. Finally put it all together and start focusing on your media campaign. Write your initial press release; build your first media list. If you can afford it, hire a PR firm. Their job is to make you successful. If you’re working on a shoestring, try some inexpensive PR services that can help you get started. If you have no budget, get started on your own, write a release, contact the media start the ball rolling. You’ll be surprised where a little creativity, effort and know-how will take you.
Copyright © Anthony Mora 2008
How to Succeed in Business With a Little Help From Oprah Time USA Today - To learn more about this author, visit Anthony Mora's Website.
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Let's say you have the essentials: you love your business, and are passionate about taking it to the next level; you have a basic business plan (it could be just a handwritten page), you believe you can succeed and you have surrounded yourself with supportive people. Now what? How do you expect to spread the word about your business? Look around you. Your greatest marketing tools are sitting in your living room or bedroom, lying on the coffee table and resting on your night stand - your TV magazines, newspapers, radio and the Internet. How do you utilize those tools? Effective PR, public relations, is the single most effective marketing tool available.
Imagine picking up Newsweek or People or The Wall Street Journal and reading an article on YOU or your company, or turning on the Today Show, or CNN, or Oprah and seeing a segment profiling you and your product or service - that is effective media placement. There is no more powerful single business tool available to you than the media. Through the media, you can validate your business, establish yourself as an expert in your field and watch your dream grow - that is the magic of media.
We all know that the cornerstone of any business is positive referrals, or word-of-mouth. TV appearances and magazine interviews are some of the most amazing forms of referrals available. Hundreds, thousands and potentially millions of people will learn about and talk about you. You become known as an expert in your field. Appearing in the media not only spreads the word to your target market, it can keep you going when times are tough. Print, TV or radio exposure helps bring in more business, but it also helps by giving you positive reinforcement and the confidence to believe that you are succeeding. It fortifies your belief in yourself.
First, define your business or service. Next define what makes your business or career special, interesting and newsworthy. Now define your target market. Finally put it all together and start focusing on your media campaign. Write your initial press release; build your first media list. If you can afford it, hire a PR firm. Their job is to make you successful. If you’re working on a shoestring, try some inexpensive PR services that can help you get started. If you have no budget, get started on your own, write a release, contact the media start the ball rolling. You’ll be surprised where a little creativity, effort and know-how will take you.
Copyright © Anthony Mora 2008
How to Succeed in Business With a Little Help From Oprah Time USA Today - To learn more about this author, visit Anthony Mora's Website.
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John PowerJohn Power, founder of Biltmore Franchise Consulting, has extensive experience developing and marketing franchises and business opportunities. He has been in and around franchising for over twenty years. From 1980 through 1990 he conceptualized, organized, and developed the American Video Association. He grew AVA to 2,000 national members, before selling the company it 1990. It was later merged into another home video marketing company. From 2000 to 2005 he worked as a contract marketing and human resources consultant to several local and national companies. In 2005 Mr. Power began working as a franchise development consultant on a full-time basis. Since that time he has helped more than three dozen companies initiate and develop their franchising program. He notes that there are many companies interested in developing a franchise program, and who need his specialized assistance. Mr. Power is a “hands-on” franchise consultant. He said, “I am the ‘nuts and bolts’ person who tends to the details for my clients.” Mr. Power holds a B.S. degree with a major in Marketing. See: www.biltmorefranchise.com You may contact Mr. Power at: jpower@biltmorefranchise.co - Visit John Power's Website |
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