Let's say you have the essentials: you love your business, and are passionate about taking it to the next level; you have a basic business plan (it could be just a handwritten page), you believe you can succeed and you have surrounded yourself with supportive people. Now what? How do you expect to spread the word about your business? Look around you. Your greatest marketing tools are sitting in your living room or bedroom, lying on the coffee table and resting on your night stand - your TV magazines, newspapers, radio and the Internet. How do you utilize those tools? Effective PR, public relations, is the single most effective marketing tool available.
Imagine picking up Newsweek or People or The Wall Street Journal and reading an article on YOU or your company, or turning on the Today Show, or CNN, or Oprah and seeing a segment profiling you and your product or service - that is effective media placement. There is no more powerful single business tool available to you than the media. Through the media, you can validate your business, establish yourself as an expert in your field and watch your dream grow - that is the magic of media.
We all know that the cornerstone of any business is positive referrals, or word-of-mouth. TV appearances and magazine interviews are some of the most amazing forms of referrals available. Hundreds, thousands and potentially millions of people will learn about and talk about you. You become known as an expert in your field. Appearing in the media not only spreads the word to your target market, it can keep you going when times are tough. Print, TV or radio exposure helps bring in more business, but it also helps by giving you positive reinforcement and the confidence to believe that you are succeeding. It fortifies your belief in yourself.
First, define your business or service. Next define what makes your business or career special, interesting and newsworthy. Now define your target market. Finally put it all together and start focusing on your media campaign. Write your initial press release; build your first media list. If you can afford it, hire a PR firm. Their job is to make you successful. If you’re working on a shoestring, try some inexpensive PR services that can help you get started. If you have no budget, get started on your own, write a release, contact the media start the ball rolling. You’ll be surprised where a little creativity, effort and know-how will take you.
Copyright © Anthony Mora 2008
How to Succeed in Business With a Little Help From Oprah, Time, USA Today… - To learn more about this author, visit Anthony Mora's Website.
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Anthony Mora
(Visit Anthony's Website)
Anthony Mora Communications, Inc. is a Los
Angeles-based public relations firm that
focuses in the areas of media relations,
image development and media training.
Anthony Mora Communications regularly
places clients in major media outlets,
including Time, Newsweek, Oprah, the New
York Times, CNN, the Today Show, the Wall
Street Journal and hundreds of other media
outlets. Through media placement, you are
not presented within the context of an ad
or commercial. You're not positioned as
an ad but as the news.
President and CEO, Anthony Mora, has been
featured in: USA Today, Newsweek, The New
York Times, The Los Angeles Times, The
Wall Street Journal, The BBC, CNN, E!
Entertainment Television, Entrepreneur,
Fox News, MSNBC, and other media. He has
written three books, the most the most
recent, a how-to on PR called Spin to
Win.
For further information visit:
www.AnthonyMor
a.com
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