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How to Use the (New & Old) Media to Build Your Business and Land More Clients
| Guest post by: Anthony Mora |
Article Overview: Internet marketing and social media are important, but those avenues do not offer the validation and legitimacy of appearing in the traditional media. You need a comprehensive, inclusive marketing strategy that includes the new and the old media in order to build your business, land more customers and make more money.
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How to Use the (New & Old) Media to Build Your Business and Land More Clients
In the last decade the media world has changed in ways few of us could have imagined. Warhol would be proud. Not long ago traditional media and marketing was the only avenue to get your message out there. When it came to the media, a handful of editors and producers decided what was covered. Now all of that has changed, the floodgates have opened. The internet has not only changed what the media covers, it makes news. The media terrain has morphed. Although there are more avenues and outlets, the market has become so diffused that it's more and more challenging to find venues that:
1) Give real information
2) Reach a specific audience or market
3) Have a strong audience base
4) Meet your media goals
TV shows and print publications used to be the public's main sources for news, politics, entertainment and information. Although they are still incredibly important, they no longer have the reach or the impact they once did. Those outlets once served as the primary venues for exposure and media coverage. They are still tremendously important and need to be a part of your promotional or marketing campaign, but they are now only one part of the media mix.
The traditional media outlets are morphing, and online, social media avenues are growing on a daily basis. Whereas many newspapers are folding and more information is going online, simply promoting yourself or your company on the internet is not the end-all marketing-wise. Internet marketing and social media are important, but those avenues do not offer the validation and legitimacy of appearing in the traditional media. The net is democratic, anyone can post information online. The downside is that there is very little vetting and fact checking. Overall, the internet is the Wild West of information. Marketing online may get your message out there, but simply being on the net is not enough. That type of exposure seldom offers you the credibility or validation that being featured in a TV, magazine or newspaper news story will.
You want the reach of the net with the credibility of traditional media. The most effective approach is a strategic marketing mix. You can reach your target market and gain validation and credibility through effective PR, and then utilize your coverage in the mainstream media on the Internet to amplify and maximize your message. You need a comprehensive, inclusive marketing strategy that includes the new and the old media in order to build your business, land more customers and make more money.
Copyright © Anthony Mora 2011
Related Articles2) Reach a specific audience or market
3) Have a strong audience base
4) Meet your media goals
TV shows and print publications used to be the public's main sources for news, politics, entertainment and information. Although they are still incredibly important, they no longer have the reach or the impact they once did. Those outlets once served as the primary venues for exposure and media coverage. They are still tremendously important and need to be a part of your promotional or marketing campaign, but they are now only one part of the media mix.
The traditional media outlets are morphing, and online, social media avenues are growing on a daily basis. Whereas many newspapers are folding and more information is going online, simply promoting yourself or your company on the internet is not the end-all marketing-wise. Internet marketing and social media are important, but those avenues do not offer the validation and legitimacy of appearing in the traditional media. The net is democratic, anyone can post information online. The downside is that there is very little vetting and fact checking. Overall, the internet is the Wild West of information. Marketing online may get your message out there, but simply being on the net is not enough. That type of exposure seldom offers you the credibility or validation that being featured in a TV, magazine or newspaper news story will.
You want the reach of the net with the credibility of traditional media. The most effective approach is a strategic marketing mix. You can reach your target market and gain validation and credibility through effective PR, and then utilize your coverage in the mainstream media on the Internet to amplify and maximize your message. You need a comprehensive, inclusive marketing strategy that includes the new and the old media in order to build your business, land more customers and make more money.
Copyright © Anthony Mora 2011
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About the Author: Anthony Mora RSS for Anthony's articles - Visit Anthony's website Click here to visit Anthony's website   Why Press Kits can Backfire Growing Your Business Intuitively 4 plus one SureFire Tips to Grab the Medias Interest The Myth of the Press Kit Avoiding the 1 PR Pitfall |
Related Forum Posts
Re: Great start, but no finish
- My advise is FOCUS on your business.
Focusing is the main factor to succeed on business. If you have a great idea, then follow it only, don't look anywhere else. It is especially essential in an online business. Because there are a lot of mind blowing sales letters promising millions dolllars or overnight success, people find it difficult to concentrate on one business and they lose their energy.
Concept is simple.
1- Have a good idea;
2- Build your business on it;
3- Monetize your business;
4- Promote it;
5- Build list of responsive customers;
6- Maintain You Business.
Focusing and not fearing from competition (instead you can learn from competitiors) are main tips of billionaires ,BTW.
Orxan
Re: Who Did You Learn Most From and Why?
- Hi Martin,
You missed out on the most essential community that helps you grow - Your Clients. Well, I believe that my Initial Clients have been the ones who have given me the moments of 'aha' in my business. They have stood by me even when I was a starter and that has helped me shape and build my stand. They have helped me grow as an entrepreneur, learn to have loads of patience and make the most of what comes across. They have also helped me to strengthen me as a person.
btw, personally speaking, my Grandfather always kept me on track and lent me emotional support when I was down in any matter - be it business or otherwise.
My entry
- 1. The Best Business Books Ever: The 100 Most Influential Business Books You'll Never Have Time to Read
- this is a fascinating book about the history of Business theory, and I'd recommend it to anybody.
2. The Big Book of Small Business: You Don't Have to Run Your Business by the Seat of Your Pants, by Tom Gegax. Ditto.
3. PADI: The Business of Diving Book
Okay, so this book won't be of use to anyone who doesn't want to start a scuba store, but I did, and this book was of course invaluable to me in reaching that goal.
How do you know if you have a good idea?
- [quote="orxan":3118uboz]My advise is FOCUS on your business.
Focusing is the main factor to succeed on business. If you have a great idea, then follow it only, don't look anywhere else. It is especially essential in an online business. Because there are a lot of mind blowing sales letters promising millions dolllars or overnight success, people find it difficult to concentrate on one business and they lose their energy.
Concept is simple.
1- Have a good idea;
2- Build your business on it;
3- Monetize your business;
4- Promote it;
5- Build list of responsive customers;
6- Maintain You Business.
Focusing and not fearing from competition (instead you can learn from competitiors) are main tips of billionaires ,BTW.
Orxan[/quote:3118uboz]
Thanks orxan! But how do you know if you truly have a good idea or not? If we ask ourselves, we may be suffering from tunnel vision. On the other hand, friends/family may try to discourage us from pursuing a small business because of their own fears, while others will simply give us an empty "you can do it!" line.
Re: Kevin needs "social glue" ideas
- Hi,
I like the idea of "10 items that could act as "social glue" because I am an internet marketer. But I agree with the rest that the 10 recent post is nice. Maybe we should open up a new section in the forums on Social Media...or Social Media Marketing.
I will tell you that the world is about 1 1/2 behind when it comes to understanding social media. Building a section now will put EvanCarmichael.com is a great position a year down the road when people realize Social Media can produce more traffic than SEO.
Jeff
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