I Cant Use National Media Coverage
I Cant Use National Media Coverage
Well, let's see. As to your first point, that you don't have a story that could interest the
national media: why not? Why couldn't you generate national interest in your story?
Remember everyone who is quoted in Time magazine, or interviewed on the Today show lives and works in some local town or city. Take a look at all of the possible angles available. What makes your story different, unique? Is there some trend or new breakthrough in your field that affects not only your particular business, but your profession as a whole? Are there other similar types of businesses or professionals that you can help weave into your story to give it a broader appeal? Study all of the possibilities. Give your story a wider, more national scope.
Why would you want to garner any national, if you only have a local business? People aren't going to fly in from around the country to use your plumbing service, or buy insurance from you, or try the newest item on your menu, are they? Maybe, but probably not. So then, is national a waste? Most people will probably tell you so. Most people will tell you to stay local, because that's where your bread and butter is.
So why am I telling you to pitch the national press? Because, as I mentioned earlier, a national story IS a local story, but one that will nationally establish you as an expert in your field. You will be able to put your media credits in your press releases and bios and, most importantly, national media can help drive your local media through the roof.
Let's say that you land a thirty-second quote on CNN. Now what? You move as quickly as possible and let your local media outlets know that you were recently featured on CNN. Heck, that in and of itself is news. Believe me, nothing impresses the media more than media. Now you're national news and you're in a position to garner local news National media feeds the local media. It takes some thought, work, and persistence, but the rewards can be incredible.
Copyright © Anthony Mora 2008
I Cant Use National Media Coverage - To learn more about this author, visit Anthony Mora's Website.
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We live in the information age. If you're resourceful and inventive enough, you can come up with an interesting story, hook, or idea that will interest the national media. I know you think that you could never garner national media - your story's simply not exciting enough. But you're wrong; you can interest the national media. No, you're probably thinking that even if you could land some national stories, you have no possible use for national media, so what difference does it make? It would just be a waste of time and money for you. You're based in a little town called Nowhere Ville, USA, so what good would a story that hits all fifty states do you? It's obvious I just don't understand your needs.
Well, let's see. As to your first point, that you don't have a story that could interest the
national media: why not? Why couldn't you generate national interest in your story?
Remember everyone who is quoted in Time magazine, or interviewed on the Today show lives and works in some local town or city. Take a look at all of the possible angles available. What makes your story different, unique? Is there some trend or new breakthrough in your field that affects not only your particular business, but your profession as a whole? Are there other similar types of businesses or professionals that you can help weave into your story to give it a broader appeal? Study all of the possibilities. Give your story a wider, more national scope.
Why would you want to garner any national, if you only have a local business? People aren't going to fly in from around the country to use your plumbing service, or buy insurance from you, or try the newest item on your menu, are they? Maybe, but probably not. So then, is national a waste? Most people will probably tell you so. Most people will tell you to stay local, because that's where your bread and butter is.
So why am I telling you to pitch the national press? Because, as I mentioned earlier, a national story IS a local story, but one that will nationally establish you as an expert in your field. You will be able to put your media credits in your press releases and bios and, most importantly, national media can help drive your local media through the roof.
Let's say that you land a thirty-second quote on CNN. Now what? You move as quickly as possible and let your local media outlets know that you were recently featured on CNN. Heck, that in and of itself is news. Believe me, nothing impresses the media more than media. Now you're national news and you're in a position to garner local news National media feeds the local media. It takes some thought, work, and persistence, but the rewards can be incredible.
Copyright © Anthony Mora 2008
I Cant Use National Media Coverage - To learn more about this author, visit Anthony Mora's Website.
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John PowerJohn Power, founder of Biltmore Franchise Consulting, has extensive experience developing and marketing franchises and business opportunities. He has been in and around franchising for over twenty years. From 1980 through 1990 he conceptualized, organized, and developed the American Video Association. He grew AVA to 2,000 national members, before selling the company it 1990. It was later merged into another home video marketing company. From 2000 to 2005 he worked as a contract marketing and human resources consultant to several local and national companies. In 2005 Mr. Power began working as a franchise development consultant on a full-time basis. Since that time he has helped more than three dozen companies initiate and develop their franchising program. He notes that there are many companies interested in developing a franchise program, and who need his specialized assistance. Mr. Power is a “hands-on” franchise consultant. He said, “I am the ‘nuts and bolts’ person who tends to the details for my clients.” Mr. Power holds a B.S. degree with a major in Marketing. See: www.biltmorefranchise.com You may contact Mr. Power at: jpower@biltmorefranchise.co - Visit John Power's Website |
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John BrennanJohn Brennan Ed.D. Dr. Brennan is President of Interpersonal Development, LLC, a training and development firm. Interpersonal Development has provided sales training and coaching to more than 3,000 sales reps from over 100 companies. A native of Australia, Dr. Brennan received his doctorate from the University of Rochester. His dissertation researched the effectiveness of Behavioral Modeling Technology in training people in interpersonal skills. While he has spent most of his career designing or delivering training, he was also a Vice-President of Sales of a training and development franchise with operations in 25 markets. Dr. Brennan has designed and delivered sales training in North America, Asia, Europe, Australia and the Middle East. He has been a guest speaker at numerous national and regional professional conferences. When Microsoft wanted Best Practices articles on sales for their web site, they called Dr. Brennan. The results are at http://office.microsoft.com/en-us/FX011387391033.aspx His firm’s clients have included Volvo, The Prudential, Merrill Lynch, Eastman Kodak, Gannett, Equifax Europe, the Economist Group and countless small businesses. - Visit John Brennan's Website |
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