Launching Your Own PR Campaign
Launching Your Own PR Campaign
Copyright © Anthony Mora 2008
Launching Your Own PR Campaign - To learn more about this author, visit Anthony Mora's Website.
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There are definite steps you can take to initially launch your own PR campaign. But, if you can afford to hire a Public Relations firm, do so. Your job is to run your company, not to launch a media campaign. Effective PR is a full time job. But if you’re a small business owners, or start-up entrepreneurs who cannot afford to launch a full-scale campaign, but have neither the time nor the inclination to learn the ins-and-outs of launching your own campaign, your worst choice is to simply do nothing. Do some homework, read books on PR, write an initial press release, create a small targeted media list and get your press release out there. Check with firms and see if any of them offer PR starter program, or individual services, such as writing press releases, distributing releases to the media, etc. Consider meeting with a PR consultant for a few hours to review your campaign and make sure you on the right track. None of these choices are equivalent to launching full PR campaign and the same results cannot be expected, but they do offer options and ways for you to get your story to the media, while you continue to focus on your real job - running your business.
Copyright © Anthony Mora 2008
Launching Your Own PR Campaign - To learn more about this author, visit Anthony Mora's Website.
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Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
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