Launching Your Own PR Campaign
Launching Your Own PR Campaign
Copyright © Anthony Mora 2008
Launching Your Own PR Campaign - To learn more about this author, visit Anthony Mora's Website.
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There are definite steps you can take to initially launch your own PR campaign. But, if you can afford to hire a Public Relations firm, do so. Your job is to run your company, not to launch a media campaign. Effective PR is a full time job. But if you’re a small business owners, or start-up entrepreneurs who cannot afford to launch a full-scale campaign, but have neither the time nor the inclination to learn the ins-and-outs of launching your own campaign, your worst choice is to simply do nothing. Do some homework, read books on PR, write an initial press release, create a small targeted media list and get your press release out there. Check with firms and see if any of them offer PR starter program, or individual services, such as writing press releases, distributing releases to the media, etc. Consider meeting with a PR consultant for a few hours to review your campaign and make sure you on the right track. None of these choices are equivalent to launching full PR campaign and the same results cannot be expected, but they do offer options and ways for you to get your story to the media, while you continue to focus on your real job - running your business.
Copyright © Anthony Mora 2008
Launching Your Own PR Campaign - To learn more about this author, visit Anthony Mora's Website.
Like this article? Share it with your friends
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 Launching Your Own PR Campaign
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| If you’re at the point where you need some media coverage, but can’t afford to retain the services of a firm, what are your options? |
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Should I Handle My Own Public Relations Campaign
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| Should you handle your own public relations campaign? No, not if you don’t know the process or truly understand the intracies launching a PR campaign. Can you? Yes, at least to a point.
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Public Relations: The Long -Term View
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When looking at launching a public relations campaign, you have to decide not only what media is applicable to your business, but also how you want to utilize your media.
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Long Term PR Strategies To Make More Money
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| Don't come up with a PR plan that has you appearing on Oprah, The Tonight Show, or in Time Magazine and The Wall Street Journal within the first two months of your campaign. That's not a plan, that's fantasy. |
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Why Media Training is a MUST
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| If you're launching a PR campaign, you want to make the best presentation possible, media training is imperative. You owe it to yourself and to the media to be as well prepared as possible.
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To learn more about the Evan Elite Author Program please contact us. | |||
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 Anthony Mora (Visit Anthony's Website) Anthony Mora Communications, Inc. is a Los Angeles-based public relations firm that focuses in the areas of media relations, image development and media training. Anthony Mora Communications regularly places clients in major media outlets, including Time, Newsweek, Oprah, the New York Times, CNN, the Today Show, the Wall Street Journal and hundreds of other media outlets. Through media placement, you are not presented within the context of an ad or commercial. You're not positioned as an ad but as the news. President and CEO, Anthony Mora, has been featured in: USA Today, Newsweek, The New York Times, The Los Angeles Times, The Wall Street Journal, The BBC, CNN, E! Entertainment Television, Entrepreneur, Fox News, MSNBC, and other media. He has written three books, the most the most recent, a how-to on PR called Spin to Win. For further information visit: www.AnthonyMor a.com
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