There are definite steps you can take to initially launch your own PR campaign. But, if you can afford to hire a Public Relations firm, do so. Your job is to run your company, not to launch a media campaign. Effective PR is a full time job. But if you’re a small business owners, or start-up entrepreneurs who cannot afford to launch a full-scale campaign, but have neither the time nor the inclination to learn the ins-and-outs of launching your own campaign, your worst choice is to simply do nothing. Do some homework, read books on PR, write an initial press release, create a small targeted media list and get your press release out there. Check with firms and see if any of them offer PR starter program, or individual services, such as writing press releases, distributing releases to the media, etc. Consider meeting with a PR consultant for a few hours to review your campaign and make sure you on the right track. None of these choices are equivalent to launching full PR campaign and the same results cannot be expected, but they do offer options and ways for you to get your story to the media, while you continue to focus on your real job - running your business.
Copyright © Anthony Mora 2008
Launching Your Own PR Campaign - To learn more about this author, visit Anthony Mora's Website.
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Anthony Mora
(Visit Anthony's Website)
Anthony Mora Communications, Inc. is a Los
Angeles-based public relations firm that
focuses in the areas of media relations,
image development and media training.
Anthony Mora Communications regularly
places clients in major media outlets,
including Time, Newsweek, Oprah, the New
York Times, CNN, the Today Show, the Wall
Street Journal and hundreds of other media
outlets. Through media placement, you are
not presented within the context of an ad
or commercial. You're not positioned as
an ad but as the news.
President and CEO, Anthony Mora, has been
featured in: USA Today, Newsweek, The New
York Times, The Los Angeles Times, The
Wall Street Journal, The BBC, CNN, E!
Entertainment Television, Entrepreneur,
Fox News, MSNBC, and other media. He has
written three books, the most the most
recent, a how-to on PR called Spin to
Win.
For further information visit:
www.AnthonyMor
a.com
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