Launching a Successful PR campaign for Your Grand Opening
 |
Free Download - Create an Amazing PR Platform - Write A Book By Anthony Mora |
Grand openings can end up being not so grand if you don't take the time and effort to truly make them pay off. Make your grand opening not just an event that's of interest to you, but something that interests the public; and don't stop there, to truly make it pay off, create an event that the media will find irresistible. This isn't as easy as you might suspect. The media is pitched stories on grand openings on a daily basis. To most editors or producers there is not much that is "grand" about most grand openings. Don't think that because you find your opening important, crucial and life-changing, that the media will as well. What is a special day in your life, is just another pitch or press release to the media. So before you are anywhere near your launch date, come up with a PR strategy.
If launched correctly, an effective public relations campaign for your grand opening can pay off in a big way. Unlike advertising, direct marketing, or other forms of promotion, public relations is the only form of marketing that offers you and your company validation and credibility; you not only reach your target market, you are positioned as a news story. That gives you a huge advantage on your competition. But in order to interest the media in your story, you have to give them just that, a real "story," something that will be of interest to their readers, or viewers or listeners.
It's not enough to just say that your store is opening, your open special hours, or are giving special discounts and will have balloons for the kids. None of that is a real story and, unless it is an exceptionally slow news day, that will not interest any media. In order to interest the press, you need to think like the press. What would grab their interest about your opening? What is unique or different about what you offer? What human interest story can you tie into your media pitch? Is there something that drew you to this business that can be pitched as a story? Is there a strong local or regional angle that you can include? Is there a charity you can tie in with, where part of the opening day profits goes to benefit that charity? Make a list of similar questions and use this as a way to prime the PR pump.
If you're going to be pitching TV, think of a good visual you can offer the media. For example, we represented a sporting goods store and for their opening put some sporting equipment in the parking lot and had local male and female experts there to show people the correct way to use the equipment. We also had a contest where a member of the public could win some product. We also had a skate boarding contest. Nothing that special, but enough to offer some fun visuals and help draw a crowd. If you're going to get the media there, you want people there. The only thing worse than not getting the media interested, is getting them to the event and having them be the only ones there.
So think in terms of stories. In real estate it's location, location, location, in PR it's stories, stories, stories. Develop compelling stories about your opening and the media will be there. In other articles, I'll be outlining such topics as: how to write an effective press release, how and when to contact the media, and how to use your media to land more media coverage.
Copyright © Anthony Mora 2008
Launching a Successful PR campaign for Your Grand Opening - To learn more about this author, visit Anthony Mora's Website.
Like this article? Share it with your friends
| Article Tags: |
 | |
 |
No article feedback found. |
| |
Leave Your Feedback |
 | |
| |||
Anne BarrAnne Barr has over 26 years experience in sales and marketing, six years as a franchisee. She has assisted over 367 business owners and purchasers to achieve their goals in career change, transition and exit strategy. She holds the designation of Certified Franchise Executive from the International Franchise Association, Certified Business Intermediary from the International Business Brokers Association and Board Certified Broker from the Texas Association of Business Brokers. Anne is active in professional organizations, networking groups and volunteers for non-profit entities. As owner/operator of four successful businesses, Anne has proven people skills and enjoys helping clients find the right "fit" in business ownership. Visit www.FranchiseOpportunitySpecialist.com for more information about me and my company. - Visit Anne Barr's Website |
|||
Marcus ArkanMarcus Arkan currently serves as the President/Principle Broker of Syndicate Mortgages Inc. After working with a number of Canada's top financial institutions, the experience and knowledge he gained throughout his professional career combined with his drive and entrepreneurial spirit led him to develop his own company. The operation began in 2003 in the basement of his home and now has flourished into a successful corporation with a head office in one of Metropolitan Toronto's busiest sectors and 10 branch locations employing over 100 mortgage professionals. His organization is now one of Ontario's leading mortgage brokerages specializing in residential, commercial, and construction financing. He holds the designation of Accredited Mortgage Professional from the Canadian Association of Accredited Mortgage Professionals. This allows him to differentiate himself from other mortgage originators and demonstrates his commitment to the highest standards of industry performance. For more information on Mr. Arkan and his Syndicate Mortgages Inc., please visit www.syndicatemortgages.com. - Visit Marcus Arkan's Website |
|||
Kim CastleWith nearly two decades in the advertising and design business, with clients like Domino's Pizza, General Motors, Direct TV, Pedigree, Wolfgang Puck, Higher Octave Music, Hollywood Celebrity Products, Disney, and Paramount, as well as thousands of entrepreneurs around the world define, structure, communicate, and position their business for greater profits, BrandU(R) co-creators Kim Castle and W. Vito Montone discovered that entrepreneurs could experience the same power that big brands command for a fraction of the cost with the world's only process-based results-drive Integral approach to business creation. BrandU(R) is helping entrepreneurs grow with the power of extreme clarity from idea...to brand...to market(TM) and helping one million entrepreneurs become successful and whole so that they can make a difference in the world. Are you one of them? If you want to experience clarity all the way to the bank(TM), get started now at http://www.brandu.com. - Visit Kim Castle's Website |
|||
Jeff FosterWebBizIdeas.com is a Minneapolis website design company founded to help people start an internet business by providing them with website, business, and internet resources that help foster the growth of successful online businesses and develop innovative Internet business ideas. We specialize in internet consulting & internet marketing. - Visit Jeff Foster's Website |
|||
|
To learn more about the Evan Elite Author Program please contact us. | |||
 | |
|  |
Subscribe to Anthony's articles
 | |
|
|  |
 | |
|
| |
 | |||||||
|
 | ||
 |
||
 |
||
 |
||
| ||
 |
| Have you written articles that would be of value to entrepreneurs? Become an expert on our site by publishing them! Expose yourself to a wide audience, drive more traffic to your website and get more sales! Click Here for details. |
|
|
 |
| Modeling the Masters: Learn the true secrets behind Walt Disney's business success factors & grow your company! Video produced by Phanta Media |
|
|
 |
|
Get advice & tips from famous business owners, new articles by entrepreneur experts, my latest website updates, & special sneak peaks at what's to come!
|
|
|
 Funding Worksheet Why MLMs Fail Self-Employment Guide 2009 Economic Outlook Woman business success |
|
 | ||
 |
Top Social Business Blogs
Top Social Entrepreneur Blogs | |
 |
Top 50 SEO Posts - 2008
Top SEO Posts of the Year | |
| ||
 | ||||
| ||||
|
 | ||||
| ||||
|
|
 | ||||
| ||||
|
 | ||||
| ||||
|
|
|
||||||||||||
 |
|
|
|
