|
|
Like this article? PLEASE +1 it! |
|
Making Money in an Economic Downturn
Written by: Anthony MoraArticle Overview: If you're a savvy business person, you understand that an economic downturn is precisely the time you can have a greater impact and get a bigger bang for your marketing buck.
![]() |
Free Download - You Don’t Have to Be in a Major Media Market to Benefit from Public Relations By Anthony Mora |
Making Money in an Economic Downturn
Recession. Economic downturn. Tough economic times. Makes you want to hide under the covers until the storm passes, right? Maybe, but that's the wrong approach. Let's move from fear to facts. A number of studies show that companies that continue or increase their marketing and public relations efforts during tough economic times consistently outperform those who slash their marketing efforts during rough times.
Think about it. If most companies are reacting in a turtle-like fashion and hiding in their shells until the sun comes out again, there's less competition out there; less companies are launching PR campaigns, fewer are reaching the public with effective marketing efforts. Suddenly you have media outlets that are looking for stories, particularly some good non-doom and-gloom stories. If you're a savvy business person you know this and understand that this is precisely the time you can have a greater impact and get a bigger bang for your buck. So, look at tough times as your chance to reach your target market and build your business
Copyright © Anthony Mora 2008
Article Tags: anthony mora, doom and gloom, economic downturn, economic times, effective marketing, fashion, fear, marketing efforts, media outlets, pr campaigns, public relations efforts, rough times, savvy business person, shells, sun, target market, tough times, turtle
|
About the Author: Anthony Mora RSS for Anthony's articles - Visit Anthony's website Anthony Mora Communications, Inc. is a Los Angeles-based public relations firm that focuses in the areas of media relations, image development and media training. Anthony Mora Communications regularly places clients in major media outlets, including Time, Newsweek, Oprah, the New York Times, CNN, the Today Show, the Wall Street Journal and hundreds of other media outlets. Through media placement, you are not presented within the context of an ad or commercial. You're not positioned as an ad but as the news. President and CEO, Anthony Mora, has been featured in: USA Today, Newsweek, The New York Times, The Los Angeles Times, The Wall Street Journal, The BBC, CNN, E! Entertainment Television, Entrepreneur, Fox News, MSNBC, and other media. He has written three books, the most the most recent, a how-to on PR called Spin to Win. For further information visit: http://www.topstorypublicrelations.com Click here to visit Anthony's website How to Use the New Old Media to Build Your Business and Land More Clients When How To Call The Media Whatdaya Mean Preinterview Transformational Marketing The Importance Of Beating Your Own Drum |
Related Forum Posts
Share this article with your friends. Fund someone's dream.
Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.
Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!
Starting a Business a Brave Move or a NoBrainer
RULE YOUR BUSINESS LIKE A SHINE STAR
How to Set Sales Goals that Work
Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.



