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Marketing 3.0: A Powerful New Way Build Your Business & Land More Customers
Written by: Anthony MoraArticle Overview: The most effective marketing approach is a strategic marketing mix. You can reach your target market and gain validation and credibility through effective PR, and then utilize the Internet to amplify and maximize your message. That is the marketing strategy that you now need to build your business, land more customers and make more money.
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Free Download - You Don’t Have to Be in a Major Media Market to Benefit from Public Relations By Anthony Mora |
Marketing 3.0: A Powerful New Way Build Your Business & Land More Customers
When you think of it, what we thought of as media exposure not so many years ago has completely morphed and changed. Warhol would be proud. Not only is everyone going for their fifteen minutes, they’re now shooting for an hour. What made it into the media used to be decided by a handful that controlled what we saw, heard and read; now all of that has changed. But as the outlets have changed and the media terrain has morphed, the market has become so diffused that it’s more and more challenging to find a venue that 1) gives real information and 2) reaches a specific audience or market. TV shows and print publications that used to be the public’s main sources for news, politics, entertainment and information no longer have the reach or the impact they once did. Those outlets that once served as the primary venue for exposure are no longer the powerhouses they once were. But, they are still tremendously important and need to be a part of your promotional or marketing campaign.
The traditional outlets are morphing. Newspapers are folding; more information in going online, but simply promoting yourself or your company on the Internet is not the end-all marketing-wise. Neither advertising nor straight Internet marketing offers the validation and legitimacy of traditional PR. That’s primarily due to the fact that anyone can post information on the net. There is very little vetting and fact checking. Overall, the Internet is Wild West of information, and although marketing online may get your message out there, it alone is not enough. To begin with, simply being on the net is not enough, you need to drive traffic to your information, But more importantly, that type of exposure seldom offers you the credibility, validation or build brand trust as being featured as a news story will. The most effective approach is a strategic marketing mix. You can reach your target market and gain validation and credibility through effective PR, and then utilize the Internet to amplify and maximize your message. That is the marketing strategy that you now need in order to build your business, land more customers and make more money.
Copyright © Anthony Mora 2009
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About the Author: Anthony Mora RSS for Anthony's articles - Visit Anthony's website  Click here to visit Anthony's website   RecessionBusting Small Business inexpensive Marketing Tips Why Media Training is a MUST But Ive Tried It PR Doesnt Work Appearing on a Talk Show PostOprah Creating a Successful Internet Marketing Funnel |
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Re: Great start, but no finish
- My advise is FOCUS on your business.
Focusing is the main factor to succeed on business. If you have a great idea, then follow it only, don't look anywhere else. It is especially essential in an online business. Because there are a lot of mind blowing sales letters promising millions dolllars or overnight success, people find it difficult to concentrate on one business and they lose their energy.
Concept is simple.
1- Have a good idea;
2- Build your business on it;
3- Monetize your business;
4- Promote it;
5- Build list of responsive customers;
6- Maintain You Business.
Focusing and not fearing from competition (instead you can learn from competitiors) are main tips of billionaires ,BTW.
Orxan
Re: Are Business Owners too Old School to be Sold by a blog
- I think this question needs to be redefined. Is it the the senior demographic that you're posing this question to? There is a wide range of business owners young and old. Some of the older folks can grasp the quick changes occurring on the net and go with the flow, while others have lost interest.
I see blogs as next generation websites... they are superior than websites in so many ways. Sophisticated webmasters are cloaking their blogs to look like websites, so it's hard to discern whether it's even a blog, yet it has all the great functionality of a blog.
Business owners need to embrace the internet regardless of their industry. Currently, I see the ideal combination looking like this: Build a static website, add a navigation link to a 'current news' feature or the like, which is your blog, and get the best of both worlds. Or as I said, build a blog that looks like a website.
Finally - If the Marketing message is well done, then I don't see why it shouldn't be effective regardless of the format.
Re: Two Useful Books To Help You Focus On The CLIENT
- Hi David,
To add to your thread, I'd like to recommend Jonathan Tisch's "Chocolates On The Pillow Aren't Enough: Reinventing The Customer Experience".
Tisch's book includes content on "Welcoming Customers", "The New Art of Customization", "The Challenges of Customer Diversity" and "Offering Something Extra to Your Customers" to name a few.
Re: pitching
- Friendliness is closely related to the concept of "permission marketing" as articulated by Seth Godin. The subtitle of his book says it all:
"Permission Marketing: Turning Strangers into Friends and Friends into Customers."
The old method was "interruption marketing" where you suddenly get an ad in your face whether you want it or not...
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- Focusing on my Internet Marketing Business
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