Don't rely solely on one press release to do all of your work. It's important that you modify the release to fit the needs of the media outlet you're pitching. Seldom do you have to write a completely new release. Your release may just need a few minor, but necessary, changes. For example, let's say you are sending your release to your local evening news and to a national women's magazine. The main body of the release may not change, but you will want to modify some of the text before sending it to the editor at the woman's magazine, to explain that your story has national significance and will be of interest to his or her readers.
It's important to understand who the audience is and direct your pitch towards the needs of that audience. Keep your releases simple, direct, and to the point. Just give enough information to pique their interest. For example, if you are a psychotherapist who has written a new book on how to make a relationship last, you don't want your press release to go into detail explaining exactly what the book is about, you want to list the problems your book will help solve and the questions it helps couples answer. Emphasize that you offer solutions to specific relationship-oriented problems. Your job is to establish yourself as an expert, as a problem solver. The media isn't interested in hyping your book, they're interested in stories that interest their readers, listeners, or viewers. If you simply state that yours is the best book in the field, no one will care. Make the release as easy to read as possible, keep a lot of white space on the page, bullets, boxes, anything to break up the page. Remember this is a trailer, a tease – give the media a story.
Copyright © Anthony Mora 2008
One Size Does Not Fit All - To learn more about this author, visit Anthony Mora's Website.
Like this article? Share it with your friends
 |
Related Articles |
|
 Reorganizing for profit
|
| |
 Here's what most retailers do:
They organize by brand/designer or label
Within that, they organize by type of item
and within that, by style
and finally, by size
|
|
Reducing Load Time Through Image Optimization
|
| |
all the text on your website will be loaded in a very short time even on a dialup connection. The culprit of slow-loading sites is mainly large images on your website, and it is very important to strike a delicate b...
|
|
Get Prospects Chasing YouSuper Size the Experience You Bring to the Table in EVERY Interaction
|
| |
Most believe that "SATISFYING" a customer is the answer. However, that just makes you OK.
What would make you stand out so much that EVERYONE is CHASING you. You've developed something that people chase to get.
...
|
|
Plain English Guide to Getting Out of Business
|
| |
If you've never given any serious thought to exiting your business, now is the time. For sole proprietors, getting out of business can be nearly as easy as quitting a job. For most other small business structures, h...
|
|
6 Steps To Design Effective Brochures
|
| |
Have you ever decided you need a brochure or other piece of printed marketing material?
This could happen after you see a brochure from another business (maybe a competitor) and you think “I need one of those to...
|
|
|
Anthony Mora
(Visit Anthony's Website)
Anthony Mora Communications, Inc. is a Los
Angeles-based public relations firm that
focuses in the areas of media relations,
image development and media training.
Anthony Mora Communications regularly
places clients in major media outlets,
including Time, Newsweek, Oprah, the New
York Times, CNN, the Today Show, the Wall
Street Journal and hundreds of other media
outlets. Through media placement, you are
not presented within the context of an ad
or commercial. You're not positioned as
an ad but as the news.
President and CEO, Anthony Mora, has been
featured in: USA Today, Newsweek, The New
York Times, The Los Angeles Times, The
Wall Street Journal, The BBC, CNN, E!
Entertainment Television, Entrepreneur,
Fox News, MSNBC, and other media. He has
written three books, the most the most
recent, a how-to on PR called Spin to
Win.
For further information visit:
www.AnthonyMor
a.com
|
|
|
|
![[Get Copyright Permissions]](http://license.icopyright.net/images/icopy-w.gif){kind=small}
