Tweet

PR FollowUp Secrets

Written by: Anthony Mora

Article Overview: You’ve found your story, you’ve written a release, you’ve sent it to the appropriate media contacts and now you’re ready to follow up with the media. Welcome to the minefield.

PR FollowUp Secrets

PR Follow-Up Secrets

By Anthony Mora

Copyright Anthony Mora 2008

You’ve found your story, you’ve written a release, you’ve sent it to the appropriate media contacts and now you’re ready to follow up with the media. Welcome to the minefield. It's surprising how many people approach the media in a confrontational or threatening way - almost berating the media if they pass on a story idea. Remember editors and segment producers have thousands upon thousands of stories pitched to them every day. They don't need your story; they need a story that fits their audience. Your job is to make your story one that meets their needs. So don't demand they use your ideas. Don't try to bully the media or beat them into submission. Become a resource. Keep developing story ideas. These are people who you want as your allies. If you receive a "no," to a pitch (which I guarantee you, you will) remember that the no is not directed at you or even at your story, but at the angle you choose to pitch. Go back to the drawing board, develop a new, more compelling angle and after a month or so repitch the new idea.


I have tried to position my firm as a resource instead of a sales force. Go in with a bullying, used car salesman approach and you've already lost the battle. They don't need you. If you push them, they will make that absolutely clear to you. Media placement has nothing to do with fairness. I knew one person who used to call up editors and producers and angrily give them a piece of his mind whenever they ran a piece on his competitor’s product. The sad part was that his product was superior to that of his rival, but, because of how he dealt with the media, he was avoided like the plague. No one wanted to do a story on his product, because no one wanted to do a story on him. Don't waste your time trying to convince the media why you are right or trying to make a hard sale. Your objective is to meet their needs and, in turn, meet yours. You are working to build a professional relationship. Get them on your team and you won’t find a more valuable ally

For further information visit:
www.anthonymora.com

Related Articles
  Success Isn't Magic
  Autoresponder: the must have for every business
  Book Review: The Yes Factor - Secrets of Persuasive Communication
  No More Secrets
  Great writing, unfiltered

Article Tags: allies, anthony mora, audience, car salesman, competitor, developing story ideas, drawing board, editors, fairness, job, media contacts, minefield, objective, pitch, plague, producers, professiona, segment, story idea, submission



Related Forum Posts
7 words or less for Structogram - Some "7 words or less" (more or less) for Structogram for your comments: Training to get your message across(6) Secrets to get your message across (6) Training so people will listen to you (7) Helping you get your message across (6) Training to learn to get your message across (8) Communications training for yourself and your team (7)
Re: What would you do with your last $1000? - I would put into my business certainly. If money sleeps then you will lose it. Nearly the eaxct situation happened with me. I had my last 750$ in my pocket to make money online. If I spent it in a wrong way, I would have to lose my chance to own business on the Internet. But I used it wisely and bought D. Gerl's Insider Secrets to Internet Marketing. Then put the rest of the money into Google Adwords and could save my business. But now..... I would continue my monthly membership on SubmitYourArticles Article Submission Service (37$), buy Revolution Wordpress Theme, maintain monthly membership on J. Humpereys ASC membership program and the rest of money put into Google Adwords and Yahoo Ads. Orxan
Re: My Favourite 7 Boldest Entrepreneur Moves of All Time - Hi Evan, I have a new suggestion for "Boldest Entrepreneur Moves of All Time" and a suggestion for your Learning from the Masters series: 1. Boldest Entrepreneur Moves of All Time = Christopher Columbus: "... he saw the possibility of treasure and commerce where others saw only danger. He committed so wholeheartedly to that vision that not even dozens of rejections and ongoing penury could dissuade him from pursuing a journey to Asia via the West. He built on his technical strengths as a seaman to plan a viable journey and eventually marshal an expedition." - Christopher Hoenig, 6 Essential Secrets for Thinking on a New Level I bought Hoenig's book about 10 years ago but couldn't make head or tail of it then... reading it now and finding it inspirational... 2. Nomination for Learning from the Masters video: Dee Hock, founder of VISA. (Source = Hoenig.)
Book: Why Good Girls Don't Get Ahead But Gutsy Girls Do - Book: Why Good Girls Don't Get Ahead But Gutsy Girls Do: Nine Secrets every career woman must know Kate White 1995 Foy years Kate White lived as a good girl - a rule follower, a people pleaser, a busy beaver - until she was passed over for the job of editor-in-chief of a magazine she had been running for months. She finally realized that being gutsy, not good, was the only way to succeed. A gutsy girl : 1. Breaks the rules 2. Has one clear goal for the future 3. Does only what's essential 4. Doesn't worry whether people like her 5. Walks and talks like a winner 6. Asks for what she wants 7. Faces trouble head on 8. Trusts her instincts 9. Takes smart risks This book has NO table of contents, but above are the chapter headings. A good book, although I really wish they'd stop talking about "girls" and start talking about women.
Book: Secrets of Six Figure Women - Secrets of Six Figure Women: Surprising Strategies to up your earning and change your life Barbara Stanny, 2002 Jacket: Maybe you've noticed - a subtle trend is gathering steam. Quietly and steadily, the number of women making six figures or more is increasing, and it continues to rise at a rate faster than for men. From entrepreneurs to corporate executives, from white collar executives to free lancers and part timers, women are forging careers with considerable financial success. Through extensive research and hundreds of interviews, including dialogs with more than 150 high earners whose annual incomes range from $100,000 to 7 million, Stanny discovered that ...they all had certain traits in common: 1) a profit motive 2) Audacity 3) REslience 4) Encouragement 5) Self-awareness 6) Non-attachment 7) Financial knowhow She amplifies on these in the book itself. Table of Contents Intro: Welcome to the era of the six-figure woman 1. The Queen in the Countinghouse 2. The Lowdown on low earners 3. Raising the bar 4. Strategy 1: The Declaration of Intention 5. Strategy 2: Letting go of the ledge 6. Strategy 3: Get in the Game 7. Strategy 4: Speak Up 8. Strategy 5: The Stretch 9. Strategy 6: Seek Support 10. Strategy 7: Obey the rules of money 11. Claiming our power Appendces: Resources and websites Tips for getting out of dent Investing Basics: Wealthbuilding 101


Share this article with your friends. Fund someone's dream.

Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.

Tweet

Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!

Name:
Email:

Popular Articles

Are You My Mentor

Emotional Energy is Our Engine

The five pillars of internet marketing strategy

Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.