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PR for Entrepreneurs

Written by: Anthony Mora

Article Overview: Entrepreneurs can benefit more from public relations than anyone else. Why? Every entrepreneur has a story and effective public relations comes down to one thing, effective story telling. Through effective PR you become the news and with that comes credibility and validation. You not only reach your target market, you’re positioned as an expert. And, once you start garnering media placement, you can use the Internet to amplify your coverage. You can use social media and Internet marketing techniques to take your PR campaign to a whole new level.

PR for Entrepreneurs

Entrepreneurs can benefit more from public relations than anyone else. Why? Every entrepreneur has a story and effective public relations comes down to one thing - effective story telling. Although people have a tendency to lump advertising and public relations together, they are extremely different animals. Advertising is generally what pays the bills for a newspaper or TV program. Those ads or commercials are the reason that the feature articles, interviews, news programs and/or talk shows exist.

The reason that media placement is so powerful is that it makes your story a part of that magazine article or TV program; it makes you a part of the reason that John (and Joan) Q Public have picked up that magazine or newspaper or turned on that TV program. Why? Because you become the story. You have sidestepped the advertising section of the media and jumped to the editorial section. You are the news and with that comes credibility and validation. You not only reach your target market, you’re positioned as an expert.

Unlike any other form of marketing, media placement can help establish you as an expert in your field and showcase you, your business, your talent and/or product. And it can do so locally, nationally and internationally. You are not in an ad or commercial, but part of the news. You are the story, you are the news!


And, once you start garnering media placement, you can use the Internet to amplify your coverage. A local newspaper article can suddenly become a national story. A TV interview can now receive worldwide coverage. You can use social media and Internet marketing techniques to take your PR campaign to a whole new level.

Public Relations is something you can attempt on your own, but if you can afford it seek out the professionals for help. They know the business, have the contacts and in the long run, can save you time and money. Our PR firm has represented hundreds of entrepreneurs and has placed clients in a wide range of local and national media outlets including Time, USA Today, Oprah, the Today Show, People, the Wall Street Journal and hundreds of other media outlets. Each entrepreneur we’ve worked with has had a unique story. Your job is to find yours.

Why is media relations so powerful? Simple. What is any business's most powerful marketing tool? Word of mouth. What if there was a way of magnifying the word-of-mouth effect? What if you could get that referral broadcast nationally to hundreds, thousands or possibly millions of people? That's akin to magic. And that's what effective media placement is all about: focusing the magic of media on you and your business, harnessing the media's power and using it to reach your target audience and successfully build your business.

Copyright © Anthony Mora 2009

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Article Tags: commercials, credibility, editorial section, effective public relations, entrepreneur, feature articles, interviews news, magazine article, marketing media, marketing techniques, newspaper article, pr campaign, pr firm, target market, tendency, time and money, tv interview, tv program, validation, worldwide coverage



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