PR for Small Businesses
PR for Small Businesses
In the Internet world, the ways you can utilize PR have changed, but the basics of an effective public relations campaign remains the same. It all comes down to your stories. Effective PR is about effective story telling. How can your business reflect your uniqueness? By integrating who you are with what you do. To accomplish this, you need to understand how to capitalize on your unique abilities to help make your business grow and differentiate it from your competitors.
Never before have people been able to share information on such a global scale and with such dizzying speed. Along with newspapers, magazines, radio, TV and the Internet, more and more avenues of communication are becoming available. In many ways, media is magic-it is modern day alchemy.
View your business as a living, breathing being. You gave it life and it needs guidance and structure. Determine where you want the business to go. Start defining your business, your image and your message. Now, what about taking your message to hundreds, thousands, possibly millions of potential clients and/or customers? How? Two words: public relations. This is something you can attempt on your own, but if you can afford it you can seek out the professionals for help. They know the business, have the contacts and in the long run, can save you time and money. Our PR firm has represented hundreds of small businesses and has placed clients in a wide range of local and national media outlets including Time, USA Today, Oprah, the Today Show, People, the Wall Street Journal and hundreds of other media outlets. Each company we’ve worked with has had a unique story. Your job is to find yours.
Through public relations, small businesses can compete with the big boys. It’s possible to do an interview in the morning and have a story saturate the nation by lunchtime. Effective media placement and public relations can legitimize, validate, sell products, bring in clients, forge new alliances, bring you in contact with benefactors you never knew existed, and take you into the offices, boardrooms and even bedrooms of the most powerful people in the world.
Whether you run an established business, are starting a new venture, or serve as a consultant, an effective PR campaign can help build your business or company. So, take some time to define your business and your message. Develop your stories; discover what is newsworthy about your business. Now launch a PR campaign, take your stories to the media and prepare for success.
Copyright © Anthony Mora 2009
PR for Small Businesses - To learn more about this author, visit Anthony Mora's Website.
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Marketing for any small business is essential, and, of all of the forms of marketing available including advertising, direct marketing and Internet marketing, an effective public relations campaign remains the only form of marketing that can reach a target market and offer credibility and validation. Think about it, if you were to read an ad for a small business in a newspaper, or read an article about that same business where the owner was featured discussing his or her product or service and being presented as an expert, which would grab your attention? My bet is the article.
In the Internet world, the ways you can utilize PR have changed, but the basics of an effective public relations campaign remains the same. It all comes down to your stories. Effective PR is about effective story telling. How can your business reflect your uniqueness? By integrating who you are with what you do. To accomplish this, you need to understand how to capitalize on your unique abilities to help make your business grow and differentiate it from your competitors.
Never before have people been able to share information on such a global scale and with such dizzying speed. Along with newspapers, magazines, radio, TV and the Internet, more and more avenues of communication are becoming available. In many ways, media is magic-it is modern day alchemy.
View your business as a living, breathing being. You gave it life and it needs guidance and structure. Determine where you want the business to go. Start defining your business, your image and your message. Now, what about taking your message to hundreds, thousands, possibly millions of potential clients and/or customers? How? Two words: public relations. This is something you can attempt on your own, but if you can afford it you can seek out the professionals for help. They know the business, have the contacts and in the long run, can save you time and money. Our PR firm has represented hundreds of small businesses and has placed clients in a wide range of local and national media outlets including Time, USA Today, Oprah, the Today Show, People, the Wall Street Journal and hundreds of other media outlets. Each company we’ve worked with has had a unique story. Your job is to find yours.
Through public relations, small businesses can compete with the big boys. It’s possible to do an interview in the morning and have a story saturate the nation by lunchtime. Effective media placement and public relations can legitimize, validate, sell products, bring in clients, forge new alliances, bring you in contact with benefactors you never knew existed, and take you into the offices, boardrooms and even bedrooms of the most powerful people in the world.
Whether you run an established business, are starting a new venture, or serve as a consultant, an effective PR campaign can help build your business or company. So, take some time to define your business and your message. Develop your stories; discover what is newsworthy about your business. Now launch a PR campaign, take your stories to the media and prepare for success.
Copyright © Anthony Mora 2009
PR for Small Businesses - To learn more about this author, visit Anthony Mora's Website.
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John BrennanJohn Brennan Ed.D. Dr. Brennan is President of Interpersonal Development, LLC, a training and development firm. Interpersonal Development has provided sales training and coaching to more than 3,000 sales reps from over 100 companies. A native of Australia, Dr. Brennan received his doctorate from the University of Rochester. His dissertation researched the effectiveness of Behavioral Modeling Technology in training people in interpersonal skills. While he has spent most of his career designing or delivering training, he was also a Vice-President of Sales of a training and development franchise with operations in 25 markets. Dr. Brennan has designed and delivered sales training in North America, Asia, Europe, Australia and the Middle East. He has been a guest speaker at numerous national and regional professional conferences. When Microsoft wanted Best Practices articles on sales for their web site, they called Dr. Brennan. The results are at http://office.microsoft.com/en-us/FX011387391033.aspx His firm’s clients have included Volvo, The Prudential, Merrill Lynch, Eastman Kodak, Gannett, Equifax Europe, the Economist Group and countless small businesses. - Visit John Brennan's Website |
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Anne BarrAnne Barr has over 26 years experience in sales and marketing, six years as a franchisee. She has assisted over 367 business owners and purchasers to achieve their goals in career change, transition and exit strategy. She holds the designation of Certified Franchise Executive from the International Franchise Association, Certified Business Intermediary from the International Business Brokers Association and Board Certified Broker from the Texas Association of Business Brokers. Anne is active in professional organizations, networking groups and volunteers for non-profit entities. As owner/operator of four successful businesses, Anne has proven people skills and enjoys helping clients find the right "fit" in business ownership. Visit www.FranchiseOpportunitySpecialist.com for more information about me and my company. - Visit Anne Barr's Website |
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Cheryl MatthynssensCheryl is a life skills coach, licensed Chemical Dependency Counselor and a 20 year entrepreneur. Cheryl's dedication to achieving a life of balance led to her expanding her teaching from the simple managing of life's daily challenges to adding financial well being as well. A direct marketer with DrinkACT, she is gaining ground in the online community with her concepts of making sure business owners, entreprenuers and employees have well rounded life styles. She opened up a small affiliate site - The Balance Guide- to help others find resources for mental and emotional well being. Visit Cheryl's blog to see more of the diversity beyond business she has began offering online at www.thebalanceguide.blogspot.com - Visit Cheryl Matthynssens's Website |
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Jeff FosterWebBizIdeas.com is a Minneapolis website design company founded to help people start an internet business by providing them with website, business, and internet resources that help foster the growth of successful online businesses and develop innovative Internet business ideas. We specialize in internet consulting & internet marketing. - Visit Jeff Foster's Website |
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David AchesonDavid Acheson is the founder of DCJA Consultancy. DCJA Consultancy is a management consultancy business specialising in B2B sales consultancy. They offer bespoke and packaged sales consultancy including Sales Optimisation Review, Interim Sales Management, Sales & Marketing Review, 1:1 Sales & Management Staff Analysis, Management Training, Solution Sales Training, Creation of New Pay Plan, KPI's, run Customer Feedback Campaigns, assist with Recruitment, Coaching, Appraisals and set up Strategic Marketing Campaigns. David spent his early career in accountancy and then moved into sales in 1982, working in Office Equipment, IT, Advertising, Training, Outsourcing and Consultancy. He has held many Senior Positions in SMBs and Global Organisations including Head of Sales Operations & Head of Business Development. His knowledge, skills and great experience of the Sales Industry has led to David making keynote speeches and running educational sessions to key businesses through organisations including The Chamber of Commerce and Business Link. - Visit David Acheson's Website |
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