Press Release Review

Guest post by: Anthony Mora
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SEO Press Release Tips: Part 2 - By Anthony Mora

The following is a quick overview to review before sending your releases out.

Remember to:

● Define your message.
● Keep your press release to one page. That is law.
● Keep your release clean, crisp and easy-to-read.
● Sell the story, not yourself.
● Study the type of stories that the various media outlets need.
● Pitch stories that meet the media's needs.
● Modify your release to fit the needs of the various media outlets you are pitching.
● Confirm the address and fax number of the media outlet before sending information.
● Mail or fax your information to the appropriate media contact.
● If you are announcing an event, be sure to include the place, time, and date.
● Be creative, but keep your release simple, concise and to the point.
● Have someone else proof your release for grammatical and spelling errors.
● Be sure to cover all of the who, what, where, and when information.
● Think in terms of headlines.
● List your name and contact number at the bottom of the page.
● Position yourself as a resource not a salesperson.
● Allow plenty of time for your release to arrive.
● Keep the release clean and mistake free.

& Never

● Use a poor quality copy of a release.
● Send out a sloppy release.
● Send your release out until you are completely satisfied with it.
● Cram it with hard-to-read small print
● Try to be overly cute or fancy.

Copyright © Anthony Mora 2008

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SEO Press Release Tips: Part 2 - By Anthony Mora

About the Author: Anthony Mora

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Anthony Mora Communications, Inc. is a Los Angeles-based public relations firm that focuses in the areas of media relations, image development and media training. Anthony Mora Communications regularly places clients in major media outlets, including Time, Newsweek, Oprah, the New York Times, CNN, the Today Show, the Wall Street Journal and hundreds of other media outlets. Through media placement, you are not presented within the context of an ad or commercial. You're not positioned as an ad but as the news. President and CEO, Anthony Mora, has been featured in: USA Today, Newsweek, The New York Times, The Los Angeles Times, The Wall Street Journal, The BBC, CNN, E! Entertainment Television, Entrepreneur, Fox News, MSNBC, and other media. He has written three books, the most the most recent, a how-to on PR called Spin to Win. For further information visit: http://www.topstorypublicrelations.com

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