The following is a quick overview to review before sending your releases out.
Remember to:
● Define your message.
● Keep your press release to one page. That is law.
● Keep your release clean, crisp and easy-to-read.
● Sell the story, not yourself.
● Study the type of stories that the various media outlets need.
● Pitch stories that meet the media's needs.
● Modify your release to fit the needs of the various media outlets you are pitching.
● Confirm the address and fax number of the media outlet before sending information.
● Mail or fax your information to the appropriate media contact.
● If you are announcing an event, be sure to include the place, time, and date.
● Be creative, but keep your release simple, concise and to the point.
● Have someone else proof your release for grammatical and spelling errors.
● Be sure to cover all of the who, what, where, and when information.
● Think in terms of headlines.
● List your name and contact number at the bottom of the page.
● Position yourself as a resource not a salesperson.
● Allow plenty of time for your release to arrive.
● Keep the release clean and mistake free.
& Never
● Use a poor quality copy of a release.
● Send out a sloppy release.
● Send your release out until you are completely satisfied with it.
● Cram it with hard-to-read small print
● Try to be overly cute or fancy.
Copyright © Anthony Mora 2008
Press Release Review - To learn more about this author, visit Anthony Mora's Website.
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Anthony Mora
(Visit Anthony's Website)
Anthony Mora Communications, Inc. is a Los
Angeles-based public relations firm that
focuses in the areas of media relations,
image development and media training.
Anthony Mora Communications regularly
places clients in major media outlets,
including Time, Newsweek, Oprah, the New
York Times, CNN, the Today Show, the Wall
Street Journal and hundreds of other media
outlets. Through media placement, you are
not presented within the context of an ad
or commercial. You're not positioned as
an ad but as the news.
President and CEO, Anthony Mora, has been
featured in: USA Today, Newsweek, The New
York Times, The Los Angeles Times, The
Wall Street Journal, The BBC, CNN, E!
Entertainment Television, Entrepreneur,
Fox News, MSNBC, and other media. He has
written three books, the most the most
recent, a how-to on PR called Spin to
Win.
For further information visit:
www.AnthonyMor
a.com
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