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Press Release Review

Written by: Anthony Mora

Article Overview: A quick overview to review before sending your releases out.

Press Release Review

The following is a quick overview to review before sending your releases out.

Remember to:

● Define your message.
● Keep your press release to one page. That is law.
● Keep your release clean, crisp and easy-to-read.
● Sell the story, not yourself.
● Study the type of stories that the various media outlets need.
● Pitch stories that meet the media's needs.
● Modify your release to fit the needs of the various media outlets you are pitching.
● Confirm the address and fax number of the media outlet before sending information.
● Mail or fax your information to the appropriate media contact.
● If you are announcing an event, be sure to include the place, time, and date.
● Be creative, but keep your release simple, concise and to the point.
● Have someone else proof your release for grammatical and spelling errors.
● Be sure to cover all of the who, what, where, and when information.
● Think in terms of headlines.
● List your name and contact number at the bottom of the page.
● Position yourself as a resource not a salesperson.
● Allow plenty of time for your release to arrive.
● Keep the release clean and mistake free.

& Never

● Use a poor quality copy of a release.
● Send out a sloppy release.
● Send your release out until you are completely satisfied with it.
● Cram it with hard-to-read small print
● Try to be overly cute or fancy.

Copyright © Anthony Mora 2008

Related Articles
  5 Benefits of Publishing a Press Release
  What you need to know about Ereleases
  Writing An Attention Getting Press Release
  Getting Your Press Release Noticed
  How Much Do Press Releases Cost?

Article Tags: anthony mora, contact number, fax number, headlines, mail, media contact, media outlets, pitch, place time, poor quality copy, press release, proof, salesperson, spelling errors, time and date



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