Press Release Review
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The following is a quick overview to review before sending your releases out.
Remember to:
● Define your message.
● Keep your press release to one page. That is law.
● Keep your release clean, crisp and easy-to-read.
● Sell the story, not yourself.
● Study the type of stories that the various media outlets need.
● Pitch stories that meet the media's needs.
● Modify your release to fit the needs of the various media outlets you are pitching.
● Confirm the address and fax number of the media outlet before sending information.
● Mail or fax your information to the appropriate media contact.
● If you are announcing an event, be sure to include the place, time, and date.
● Be creative, but keep your release simple, concise and to the point.
● Have someone else proof your release for grammatical and spelling errors.
● Be sure to cover all of the who, what, where, and when information.
● Think in terms of headlines.
● List your name and contact number at the bottom of the page.
● Position yourself as a resource not a salesperson.
● Allow plenty of time for your release to arrive.
● Keep the release clean and mistake free.
& Never
● Use a poor quality copy of a release.
● Send out a sloppy release.
● Send your release out until you are completely satisfied with it.
● Cram it with hard-to-read small print
● Try to be overly cute or fancy.
Copyright © Anthony Mora 2008
Press Release Review - To learn more about this author, visit Anthony Mora's Website.
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David AchesonDavid Acheson is the founder of DCJA Consultancy. DCJA Consultancy is a management consultancy business specialising in B2B sales consultancy. They offer bespoke and packaged sales consultancy including Sales Optimisation Review, Interim Sales Management, Sales & Marketing Review, 1:1 Sales & Management Staff Analysis, Management Training, Solution Sales Training, Creation of New Pay Plan, KPI's, run Customer Feedback Campaigns, assist with Recruitment, Coaching, Appraisals and set up Strategic Marketing Campaigns. David spent his early career in accountancy and then moved into sales in 1982, working in Office Equipment, IT, Advertising, Training, Outsourcing and Consultancy. He has held many Senior Positions in SMBs and Global Organisations including Head of Sales Operations & Head of Business Development. His knowledge, skills and great experience of the Sales Industry has led to David making keynote speeches and running educational sessions to key businesses through organisations including The Chamber of Commerce and Business Link. - Visit David Acheson's Website |
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Dave KurlanDave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website |
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Dianne CramptonDianne Crampton is an executive leadership coach, team culture consultant, author and president of TIGERS Success Series, Inc. Dianne has been helping CEO's and Executives connect their employees to their core values and goals for over 20 years using the trademarked TIGERS team culture process, which stands for trust, interdependence, genuineness, empathy, risk and success. To download a free white paper on behaviors that build strong teams and behaviors that will predictably tear them down go here. Dianne's contribution to the 2010 Pfeiffer Consulting Journal (an imprint of John Wiley and Sons Publishers) entitled TIGERS Hearted Teams is available in November 2009. Her new book TIGERS Among Us: 5 Winning Business Team Cultures And Why, Three Creeks Publishing will release in March 2010. To receive publishing discounts, subscribe to the free TigerTracks Newsletter here. - Visit Dianne Crampton's Website |
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