When looking at launching a public relations campaign, you have to decide not only what media is applicable to your business, but also how you want to utilize your media. Stating that you want media to bring in more clients, customers, or patients isn't good enough. Study your business plan. How can media placement help you meet your objectives? Do you want to increase your business by a third in one year? Do you want to open another store or branch? Do you want to take a product national? What are your long term goals? Without such goals, you have no way to measure the success of the campaign.
Keep your eye on the long term. Remember, media placement is a long-term, cumulative process. If you are only looking five weeks or even six months down the line, broaden your scope. Write down your short-term and long-term objectives. Where does media placement fit in? How can an effective media relations campaign help you achieve your objectives? Seek advice from others. But don't let someone else answer these questions for you. These are questions only you can answer.
Finally, don't come up with a plan that has you appearing on Oprah, The Tonight Show, or in Time Magazine and The Wall Street Journal within the first two months of your campaign. That's not a plan, that's fantasy. There is one particular client I worked with for several years who has been featured in most all of the major national TV programs and magazines. He was featured in many of them several times, but these interviews did not come about overnight. His success was the result of an ongoing five year campaign. This isn't to say that it takes five years to launch an effective campaign, but to emphasize the fact that, if you are going to launch an effective media campaign, be committed to the future. Effective PR and media placement are no luxuries, but necessary powerful, key marketing tools. Think of them as being as integral as any other essential part of your business.
Copyright © Anthony Mora 2008 For further information visit:
www.AnthonyMora.com
Public Relations: The Long -Term View - To learn more about this author, visit Anthony Mora's Website.
Like this article? Share it with your friends
 |
Related Articles |
|
So what is PR anyway
|
| |
Public Relations is all about effective communication. It helps establish and maintain mutual lines of communication, understanding, acceptance and cooperation between an organisation and its target audience.
|
Business to Business PR
|
| |
Good public relations is much more than creating a great image and generating stories in the media. It is also paying attention to one-on-one PR to make the sale when a prospect calls. And for many businesses, that...
|
Advertising and Public Relations
|
| |
So, you’ve got some extra money to put towards your company and you’re not sure whether to spend it on advertising or public relations. Many entrepreneurs are confused about the difference between the two and which ...
|
ROI OK Heres the Deal
|
| |
Remember, you set a clearcut behavioral goal for a key target audience when you began the program, and you achieved it.
|
What To Do When Public Relations Fails
|
| |
Sometimes "public relations" strategies fail to deliver the intended results. Whether it is "selling" a product, a policy or an organization, there are several common pitfalls which public relations strategies m...
|
|
|
Anthony Mora
(Visit Anthony's Website)
Anthony Mora Communications, Inc. is a Los
Angeles-based public relations firm that
focuses in the areas of media relations,
image development and media training.
Anthony Mora Communications regularly
places clients in major media outlets,
including Time, Newsweek, Oprah, the New
York Times, CNN, the Today Show, the Wall
Street Journal and hundreds of other media
outlets. Through media placement, you are
not presented within the context of an ad
or commercial. You're not positioned as
an ad but as the news.
President and CEO, Anthony Mora, has been
featured in: USA Today, Newsweek, The New
York Times, The Los Angeles Times, The
Wall Street Journal, The BBC, CNN, E!
Entertainment Television, Entrepreneur,
Fox News, MSNBC, and other media. He has
written three books, the most the most
recent, a how-to on PR called Spin to
Win.
For further information visit:
www.AnthonyMor
a.com
|
|
|
|
|
Anthony Mora's
Complete
List Of
Public-Relations
Articles
|
|
|
If you enjoyed this article, get Anthony Mora's Complete List of Public-Relations Articles For FREE!
|
| |
|
|
|