Tweet

Public Relations vs. Internet Marketing

Written by: Anthony Mora

Article Overview: The truly smart marketers and business experts develop a strategic multi faceted technique. Think of the marketing juggernaut you can create if you combine PR and Internet marketing.

Public Relations vs. Internet Marketing

We tend to live in a this- or-that, black-or-white world. We pick one brand over another; choose one team over its rival. We generally pick a camp and then do our best to justify our choice. The same holds true for the ways we chose to run and market our businesses. We pick a philosophy, a strategy and generally that is what we live, or die, by.

In the marketing world for years the battle was between advertising and public relations. Now Internet marketing has entered the ring. I’ve spoken with some truly savvy folk who swear that Internet marketing or the inappropriately named online PR (it is much more akin to advertising than it is to PR) is the only tool they need, the only tool they’ll use - and that’s that!

It’s interesting to take such a stance. Foolhardy, but interesting. I’ve specialized in public relations for over two decades. I suppose I could make the claim that PR is the only way to go, but why? Why limit yourself to one form on marketing. The truly smart marketers and business experts develop a strategic, multi--faceted technique. Internet marketing can spread the word though blogging, social networking and effective SEO. Effective PR more than ever is the most legitimizing and validating form of marketing. Through it you become the news; you are the story. Your online marketing can help develop media stories and your media coverage can direct viewers, readers and listeners to your websites, blogs, landing pages, social network sites, etc. Think of the true marketing juggernaut you can create if you strategically combined the two.

Copyright © Anthony Mora 2008

Related Articles
  “Public Relations As A Strategic Tool To Integrate With Your Marketing Efforts, According To Your Strategic Thinking Business Coach”
  Is Your PR Firm Right For You?
  A PR CONCEPT BORN OUT OF THE RECESSION!
  Marketing vs. Public Relations
  Why use PR

Article Tags: anthony mora, business experts, choose one, decades, internet marketing, juggernaut, listeners, media coverage, philosophy, public relations, smart marketers, social networking, technique internet



Related Forum Posts
New Small Business Topic - Hello everyone, I'm on the lookout for new topics to add to my site. We just launched a Franchising section and are planning Human Resources section. Do you have any thoughts for a new section? Here's a list of what we currently have: Angel Investors Branding Bank Loans Business Coaching Business Plan Franchises (New) Insurance Legal Marketing Public Relations Sales Small Biz Loans Venture Capital
Find Me Customers and Get 25% of New Client's Bill - I run Egg Marketing & Public Relations, a marketing and public relations firm. I am looking to grow my business through a viral affiliate marketing campaign, and I need your help. If you know someone (or can find someone) who needs marketing assistance for their business, I'd love to take them on as a client. My firm can: *create marketing plans and strategy *write web and marketing copy *write and distribute press releases *create enewsletter and email campaigns For every new client you bring me, I will give you 25% of their billable hours. For example, my average monthly consultation fee is $1000. That's $250 per month for the life of the client relationship just for a referral! I can provide you information and resources to help you. If you're interested, contact me at smpayton@eggmarketingpr.com and let me know where you're based and how you would go about spreading the word to get new clients for Egg.
Library to Meet - Has anyone ever tried the Public Library? they have meeting rooms there too and Toronto has over 30 locations with Free Wireless Internet.
Re: Kevin's Case Study #11 - A New Forum Category? - Hi Kevin, Like GT suggested, I also think you can add Internet Marketing as a sub category in the Marketing section and also a Social marketing as subcategory. Online marketing/internet marketing/online promotion are the same, and it will be best to use the common term - Internet marketing. I can't think about someone to moderate a Social Marketing category. We all use it, we all know how to make it work and we all have our own different experience with it.
Internet Marketing Conference on SLife - I've been trying to log in but it keeps crashing.. anyways.. a friend of mine in BC plans on holding Internet Marketing Conferences on SecondLife and have the same top internet marketers that would normally be in Live Internet Marketing conference speak. Income will be generated from admission charges, product sales during breaks, sponsor tables, etc etc.. Just to get the ideas flowing in your head that anything you can do in the real world can be replicated in SL. There is no planned date as of yet for this conference.


Share this article with your friends. Fund someone's dream.

Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.

Tweet

Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!

Name:
Email:

Popular Articles

Ten Twitter Tips For Work-at-Home Moms

Small Business Internet Marketing

Adapting to Technology and the Internet

Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.