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Sending Out Your Press Release
Written by: Anthony MoraArticle Overview: Whether using email and snail mail or faxing, learn the PR basics before sending your press release to the media.
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Free Download - You Don’t Have to Be in a Major Media Market to Benefit from Public Relations By Anthony Mora |
Sending Out Your Press Release
A Faxing We Will Go: Although email and snail mail are the more effective ways to send out press releases, if you are faxing your releases, make sure to fax them out with a cover sheet that clearly lists the specific person you are contacting. The cover letter is more than just an address page; use it to restate much of the same information you have in the press release, but in an even more concise form. Try to edit it down to one or two short paragraphs. Only give the skeleton of the story, repeating the same ideas but wording them differently. I suggest you do this because faxes are often lost or misplaced, and the editor or producer ends up with only your cover sheet. If so, all is not lost - he or she still has the important information. Once again, the cover fax sheet is never to exceed one page. Make sure your cover sheet includes your name and number. If you are announcing an event, or your release is time specific, make sure to list the time, date, and address on the cover sheet. Remember, if the media wants more information, you can always give it to them later.
A Word about Emailing: Some media contacts prefer to receive short concise e-mail pitches. Others simply delete e-mails from unknown senders as they arrive. It pays to call and find out before e-mailing a particular contact. When emailing, make sure that you never send an attachment. Add your information to the body of your e-mail. Too many media contacts have received viruses by opening attachments sent from unknown sources. If the media contact requests an attachment, by all means send it, otherwise, don't even consider it.
Don’t Forget Snail Mail: Most media contacts are over inundated with emails. The delete button is working overtime. When launching a public relations campaign, never overlook the power of sending an old fashioned letter.
To learn about follow-up phone calls, check out: Follow-up Calls: Welcome to the Mine Field.
Copyright © Anthony Mora 2008
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Article Tags: anthony mora, cover fax, cover letter, e mail, email, faxes, faxing, important information, media contact, media contacts, opening attachments, phone calls, pitches, press release, press releases, public relations campaign, short paragraphs, skeleton, snail mail
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About the Author: Anthony Mora RSS for Anthony's articles - Visit Anthony's website  Click here to visit Anthony's website   Small Businesses the AIG Antidote Thriving During a Recession Appearing on a Talk Show PostOprah Creating A Unique PR Approach Followup Calls Welcome to the PR Mine Field |
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Press Release Builder Tool
- Hi Shri - I would be happy to. What do you need from me? Please PM me the details.
Also, if anybody has suggestions for how to make the Press Release Builder Tool more valuable please let me know!
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Maybe you have something New to offer.
You can write an article of something new you have to offer. Then submit it. Following that rewrite it into a Press Release, indicating the need of support to promote it.
Just an idea.
Be blessed
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Re: Why Some Websites Sell and Others Don’t?
- There is myth that if you build websites people will come. It is never through, you need to do a lot of things to make your website to work. You have many models of attracting traffics to your site.
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Re: And Software?
- [quote="Takuya":e2n4run5]
I use the "Press Release Equalizer" to submit my releases after complying with all the different guidelines set forth each PR website. The tool is great to automate the submission process but it's more effective if you write multiple releases promoting one event.
Tak[/quote:e2n4run5]
Ok, been checking into PREQ and can't find it, sorta. Is it a website, or a piece of software? I keep finding people who talk about it, but when I check any of the links that they post, I get:
"The server at hop.clickbank.net is taking too long to respond."
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