Shift Your Marketing Now For Success in the New Year
Prepare now for success in the new year. Shift your focus from tactical marketing to transformational marketing. Inject that new attitude into your PR campaign, your internet marketing, and into all of your promotional efforts.
2009 was not an easy year for most businesses. We hit the worst recession since the Great Depression (is "great" really the appropriate adjective); we saw unprecedented unemployment rates. It was a year of sustained constriction, but as with all of nature we're in a cycle. Fall leads to spring and times of constriction lead to those of expansion. The problem is that when tough times come, most businesses focus on the negative, actually adding to it. They cut back on, or severely limit their marketing, which in turn restricts their growth. So, make a decision NOW to reverse this trend in the new year.
Be practical, but be savvy. Take a look at your business plan and make the appropriate adjustments. Focus on your values and your core strengths, then market to those. Get excited about where your business can go, how it can grow, the new changes you can make, the new markets you can target. Use this time to transform yourself and your business. By that I don't necessarily mean make major changes to your business. But change how you approach it. Shift your attitude towards yourself, your business, your associates, your employees and your customers or clients. Bring some magic to the table. Get exited about what the new year can bring.
Now take that change in attitude, that excitement, and reflect that in your marketing. Shift your focus from tactical marketing to transformational marketing. Inject that new attitude into your PR campaign, your internet marketing, and into all of your promotional efforts. Having run a public relations firm for nearly two decades, I've seen how the excitement that entrepreneurs or business owners bring with them carries into their marketing and ultimately into their overall success. Make the leap towards sustained, transformational marketing your goal for the new year. Make it your year for growth and expansion. Make it your year for success.
Copyright © Anthony Mora 2009