Small Businesses – the AIG Antidote

Guest post by: Anthony Mora
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SEO Press Release Tips: Part 2 - By Anthony Mora

So AIG is looking to pay $165 million in bonuses and compensation. There is a good PR move! Have the government bail you out and then pay millions in bonuses. Talk about a ready made public relations nightmare. Perhaps the company figures that it is mitigating some of the well deserved national outcry by identifying banks that received chunks of the company's billions in federal bailout funds last year. But what does that accomplish? That’s not so much transparency as it is sharing the blame. AIG was recipient of at least $170 billion in federal bailout money (that’s billion with a B) and received an $85 billion loan from the Federal Reserve. If there had been no bailout and no loan, there would be no company and thus no bonuses. The bailout and bonuses should have come with that caveat - no bonuses. Bonuses are incentives that are paid out for jobs well done. Or at least they should be. No small business would exist or function under this type of framework. That’s why I’m more convinced than ever that small businesses are what can, and hopefully will, turn the economy around and set the country back on course. Because there is not a huge bureaucracy in which to hide, small businesses, by their very nature, are forced to be much more transparent. Because there is little or no fat to absorb poor decisions, small businesses must function properly and turn a profit in order to survive, much less thrive. We have seen that big is not always better. In fact if recent history is to be our guide, it seems to be a ready made recipe for failure. This is not always the case, but seemingly more often than not. So, if the small business community takes the lead and makes its voice heard, perhaps we’ll look back at this economic mess we find ourselves in and see that it served a purpose.

Copyright © Anthony Mora 2009

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About the Author: Anthony Mora

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Anthony Mora Communications, Inc. is a Los Angeles-based public relations firm that focuses in the areas of media relations, image development and media training. Anthony Mora Communications regularly places clients in major media outlets, including Time, Newsweek, Oprah, the New York Times, CNN, the Today Show, the Wall Street Journal and hundreds of other media outlets. Through media placement, you are not presented within the context of an ad or commercial. You're not positioned as an ad but as the news. President and CEO, Anthony Mora, has been featured in: USA Today, Newsweek, The New York Times, The Los Angeles Times, The Wall Street Journal, The BBC, CNN, E! Entertainment Television, Entrepreneur, Fox News, MSNBC, and other media. He has written three books, the most the most recent, a how-to on PR called Spin to Win. For further information visit: http://www.topstorypublicrelations.com

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