Social Media as the Agent and Engine for Change
Social Media as the Agent and Engine for Change
Where the various forms of social media could have a true impact is not only in raising awareness of issues and problems, but in offering concrete solutions and immediate participation. The Internet offers a unique platform for raising awareness about issues and causes. If used correctly, it can also offer solutions that those online can immediately begin to participate in. I’m not advocating that the Internet turn into a non-stop charity delivery system. That’s not its function and we’d all burn-out at that. We need to keep the variety of topics; we need sites and posts to span the gamut, from the serious to the absurd. That’s what makes it interesting, but if the power of social media were truly harnessed to initiate change, it would be unlike anything we’ve ever seen.
It immediately goes from the specific to the general, from the individual to the masses. The Obama campaign realized the impact the Internet could have and utilized it. Celebrity stories spread like wildfire, so think of the impact it could have to help those really in need. Causes, from global warming, to food shortages, to sex slavery need to be marketed just like companies or products do. To be noticed, and for change to happen, these stories need to reach the public through various forms of marketing or PR. If utilized correctly, think of the impact that a social media campaign, linked to a traditional PR campaign could have as an agent of change.
Social Media as the Agent and Engine for Change - To learn more about this author, visit Anthony Mora's Website.
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Social media could have an amazing impact on us individually and as a people. It could be the call to action that gets us to stop thinking and start doing. It’s great that people can communicate as never before and are now able to share what they’re doing, or where they’re going with others around the globe. It’s fun and makes for connections, but if it ends there, we’re losing a goldmine.
Where the various forms of social media could have a true impact is not only in raising awareness of issues and problems, but in offering concrete solutions and immediate participation. The Internet offers a unique platform for raising awareness about issues and causes. If used correctly, it can also offer solutions that those online can immediately begin to participate in. I’m not advocating that the Internet turn into a non-stop charity delivery system. That’s not its function and we’d all burn-out at that. We need to keep the variety of topics; we need sites and posts to span the gamut, from the serious to the absurd. That’s what makes it interesting, but if the power of social media were truly harnessed to initiate change, it would be unlike anything we’ve ever seen.
It immediately goes from the specific to the general, from the individual to the masses. The Obama campaign realized the impact the Internet could have and utilized it. Celebrity stories spread like wildfire, so think of the impact it could have to help those really in need. Causes, from global warming, to food shortages, to sex slavery need to be marketed just like companies or products do. To be noticed, and for change to happen, these stories need to reach the public through various forms of marketing or PR. If utilized correctly, think of the impact that a social media campaign, linked to a traditional PR campaign could have as an agent of change.
Social Media as the Agent and Engine for Change - To learn more about this author, visit Anthony Mora's Website.
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