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Social Media as the Agent and Engine for Change

Written by: Anthony Mora

Article Overview: Social media could have an amazing impact on us individually and as a people. It could be the call to action that gets us to stop thinking and start doing.

Social Media as the Agent and Engine for Change

Social media could have an amazing impact on us individually and as a people. It could be the call to action that gets us to stop thinking and start doing. It’s great that people can communicate as never before and are now able to share what they’re doing, or where they’re going with others around the globe. It’s fun and makes for connections, but if it ends there, we’re losing a goldmine.
Where the various forms of social media could have a true impact is not only in raising awareness of issues and problems, but in offering concrete solutions and immediate participation. The Internet offers a unique platform for raising awareness about issues and causes. If used correctly, it can also offer solutions that those online can immediately begin to participate in. I’m not advocating that the Internet turn into a non-stop charity delivery system. That’s not its function and we’d all burn-out at that. We need to keep the variety of topics; we need sites and posts to span the gamut, from the serious to the absurd. That’s what makes it interesting, but if the power of social media were truly harnessed to initiate change, it would be unlike anything we’ve ever seen.
It immediately goes from the specific to the general, from the individual to the masses. The Obama campaign realized the impact the Internet could have and utilized it. Celebrity stories spread like wildfire, so think of the impact it could have to help those really in need. Causes, from global warming, to food shortages, to sex slavery need to be marketed just like companies or products do. To be noticed, and for change to happen, these stories need to reach the public through various forms of marketing or PR. If utilized correctly, think of the impact that a social media campaign, linked to a traditional PR campaign could have as an agent of change.

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Article Tags: celebrity, charity, concrete solutions, delivery system, food shortages, gamut, global warming, globe, goldmine, marketing, media campaign, obama, participation, pr campaign, sex slavery, traditional pr, true impact, wildfire



Related Forum Posts
Re: Kevin needs "social glue" ideas - Hi, I like the idea of "10 items that could act as "social glue" because I am an internet marketer. But I agree with the rest that the 10 recent post is nice. Maybe we should open up a new section in the forums on Social Media...or Social Media Marketing. I will tell you that the world is about 1 1/2 behind when it comes to understanding social media. Building a section now will put EvanCarmichael.com is a great position a year down the road when people realize Social Media can produce more traffic than SEO. Jeff
Re: Social Media Marketing - Corporate Vs. Small Business - There are various marketing techniques which are very closely related to social media marketing, such as Search Engine Optimization, Search Engine Marketing, and Social Media Optimization. Social media sites provide a huge variety of subjects, topics, and discussions to choose from. A social media web site can be defined as a common ground, where individuals gather together to share their views and opinions. Social media has also adapted various mediums such as audio, video, and textual mediums. There are few guidelines in order to successfully implement social media marketing. Improve the ability of your website, so that it can be linked to other sites easily. All the incoming links are unique, so treat them properly by providing dedicated space for them. In order to be successful at social media, the following steps can also be very useful. First, create forums on your own web site. Provide interesting topics so that people would like to participate and interact with each other through your site. Keep updating information and news to attract your visitors. Compose podcasts and use the clips to promote your products.
Re: Kevin needs "social glue" ideas - [quote="WebBizIdeas.com":gvtxsu7g]Hi, I like the idea of "10 items that could act as "social glue" because I am an internet marketer. But I agree with the rest that the 10 recent post is nice. Maybe we should open up a new section in the forums on Social Media...or Social Media Marketing. I will tell you that the world is about 1 1/2 behind when it comes to understanding social media. Building a section now will put EvanCarmichael.com is a great position a year down the road when people realize Social Media can produce more traffic than SEO. Jeff[/quote:gvtxsu7g] Hi Jeff, Thanks for the suggestion. Why don't you start a new post (with a poll) to see if there's enough interest in your idea for a social media section?
Re: UPDATES: New Campaign! New Layout! New Ideas! - GT - thanks for the FYI - I'm not sure if we'll put a link back. Something to consider though! Trent - the new category is "Social Network and Media" which was put in to compliment the Online Businesses category that currently exists. Overall the new categories are: - Looking For, Networking and Events - Review My... - Social Network and Media - Brags and Rants These came as a result of Ringo doing research on other forums and thinking about what could be improved on ours to give a better experience for everyone. I hope you enjoy them! David, I'm looking forward to reading your Brag / Rant!
Re: Marketing 2.0 - What Are Your Thoughts - Hi Shri, Thanks for posting this. I also read it and I believe Social Media is here to stay, until the next best thing comes up. Social media proved to be useful for me many times and I think everyone should use it for their business.


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