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Staying on Target

Staying on Target

Staying on Target
By Anthony Mora

Copyright© Anthony Mora 2008

Keep your message targeted and focused. You may be well versed on a number of topics, but believe me, you don’t want to pitch the media a Chinese menu. Generally when people assure me that they can discuss everything, I find they have real trouble focusing on anything. Generalists tend to remain just that. The media wants an expert. They want someone who is an authority, someone who is well versed on a certain topic or in a particular field.

Be specific. Sharpen your story. You may have numerous talents, you may have several stories to tell, but don't try to tell them all at once. You don't want a one-note campaign, but you do have to play each note individually. If you slam all of the piano keys down at once, you get noise. What you're looking for is melody, music. You can tell your stories, just tell them sequentially.

Come up with five or six different topics or hooks that you can honestly address. Now put them in order. Prioritize them. Don't pitch them all at once. Not only can it lead you away from your goal and into fantasyland, it can also alienate those around you, including the media. Be realistic. You're not doing this to satisfy your ego needs, but to build your business. Don't worry about not being able to discuss all the various topics that are near and dear to your heart. If you keep at it, chances are you'll get to them, eventually. Right now you're developing hooks, story ideas. Eventually you can broaden your scope and move the focus to other topics. Be patient. Develop your stories, outline the particulars, be specific, and don't be a master of everything. Otherwise you'll be left alone up there in genius-land with no one to talk to.

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Cheryl is a life skills coach, licensed Chemical Dependency Counselor and a 20 year entrepreneur.  Cheryl's dedication to achieving a life of balance led to her expanding her teaching from the simple managing of life's daily challenges to adding financial well being as well.  A direct marketer with DrinkACT, she is gaining ground in the online community with her concepts of making sure business owners, entreprenuers and employees have well rounded life styles.  She opened up a small affiliate site - The Balance Guide-  to help others find resources for mental and emotional well being.  Visit Cheryl's blog to see more of the diversity beyond business she has began offering online at www.thebalanceguide.blogspot.com

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Stephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals.

She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com   Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences.  Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University.

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(Jay's Full Bio: EvanCarmichael.com/jaykubassek)  In five years, Canadian-born entrepreneur Jay Kubassek went from selling mufflers at a Midas franchise to revolutionizing Internet marketing with the 2004 launch of CarbonCopyPRO, a online marketing education company, now worth over $20 million with customers in over 160 countries.

 

As an independent film producer, his upstart film fund Aliquot Films is currently producing a films with Spike Lee and Abel Fererra (starring Ethan Hawke and Dennis Hopper.)

 

Jay's entrepreneurial spirit is irrepressible. He’s the owner of five companies, a professional speaker and trainer, international real estate developer/investor, extreme sport enthusiast and emerging philanthropist. 

 

Jay resides in NYC with his wife Jamie, son Milo and dog Cooper.  Visit Jay's official website: www.JayKubassek.com - Visit Jay Kubassek's Website


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About The Author


Anthony Mora
(Visit Anthony's Website) Anthony Mora Communications, Inc. is a Los Angeles-based public relations firm that focuses in the areas of media relations, image development and media training. Anthony Mora Communications regularly places clients in major media outlets, including Time, Newsweek, Oprah, the New York Times, CNN, the Today Show, the Wall Street Journal and hundreds of other media outlets. Through media placement, you are not presented within the context of an ad or commercial. You're not positioned as an ad but as the news. President and CEO, Anthony Mora, has been featured in: USA Today, Newsweek, The New York Times, The Los Angeles Times, The Wall Street Journal, The BBC, CNN, E! Entertainment Television, Entrepreneur, Fox News, MSNBC, and other media. He has written three books, the most the most recent, a how-to on PR called Spin to Win. For further information visit: www.pryourstory.com

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