Before sending out a release, double-check the following: Is the form correct? Is the grammar and spelling correct? Is the release clean and mistake- free? If your release looks sloppy, if it's filled with spelling and grammatical errors, or if it's crammed with hard-to-read small print, no one is going to read it. You might have written a great release, but if you don't take the care to present it properly, it's useless. Make sure to avoid sending out poor quality copies. Also, don't try to be overly cute or fancy. Keep your typeface clean, simple, and easy to read. Include the most important information in the first paragraph. Send a personalized cover letter with the release. Make sure your release is relevant, timely, and, most of all, offers the media a story. This next one may seem obvious, but people forget to include it every day: always include your phone number along with your name, or the name of the person that the media should
contact.
Make sure your release is as easy-to-read as possible, and keep a lot of white space on the
page, use bullets, boxes, anything to breakup the page so that it's not just a block of words that no one is going to read. Most people will suggest that you double-space, but if you have to choose between double-spacing a release and writing a one-page release, keep it single- spaced. Just make sure to keep your typeface at least twelve point. Don't send out a release that's a thick block of words - go for light instead of dense.
Copyright © Anthony Mora 2008
Style, Grammar, Spelling and All That Other Fun Stuff - To learn more about this author, visit Anthony Mora's Website.
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Anthony Mora
(Visit Anthony's Website)
Anthony Mora Communications, Inc. is a Los
Angeles-based public relations firm that
focuses in the areas of media relations,
image development and media training.
Anthony Mora Communications regularly
places clients in major media outlets,
including Time, Newsweek, Oprah, the New
York Times, CNN, the Today Show, the Wall
Street Journal and hundreds of other media
outlets. Through media placement, you are
not presented within the context of an ad
or commercial. You're not positioned as
an ad but as the news.
President and CEO, Anthony Mora, has been
featured in: USA Today, Newsweek, The New
York Times, The Los Angeles Times, The
Wall Street Journal, The BBC, CNN, E!
Entertainment Television, Entrepreneur,
Fox News, MSNBC, and other media. He has
written three books, the most the most
recent, a how-to on PR called Spin to
Win.
For further information visit:
www.AnthonyMor
a.com
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