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Style, Grammar, Spelling and All That Other Fun Stuff

Written by: Anthony Mora

Article Overview: Remember, content is just one part of your release. The form, look, and style is every bit as important.

Style, Grammar, Spelling and All That Other Fun Stuff

Before sending out a release, double-check the following: Is the form correct? Is the grammar and spelling correct? Is the release clean and mistake- free? If your release looks sloppy, if it's filled with spelling and grammatical errors, or if it's crammed with hard-to-read small print, no one is going to read it. You might have written a great release, but if you don't take the care to present it properly, it's useless. Make sure to avoid sending out poor quality copies. Also, don't try to be overly cute or fancy. Keep your typeface clean, simple, and easy to read. Include the most important information in the first paragraph. Send a personalized cover letter with the release. Make sure your release is relevant, timely, and, most of all, offers the media a story. This next one may seem obvious, but people forget to include it every day: always include your phone number along with your name, or the name of the person that the media should
contact.


Make sure your release is as easy-to-read as possible, and keep a lot of white space on the
page, use bullets, boxes, anything to breakup the page so that it's not just a block of words that no one is going to read. Most people will suggest that you double-space, but if you have to choose between double-spacing a release and writing a one-page release, keep it single- spaced. Just make sure to keep your typeface at least twelve point. Don't send out a release that's a thick block of words - go for light instead of dense.

Copyright � Anthony Mora 2008

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Article Tags: contentgrammar, media exposure, media relations, pr, pr campaign, press release, promotion, public relations, publicity, spelling



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