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Surprising Ways PR Can Build Your Business

Written by: Anthony Mora

Article Overview: When launching a PR campaign, once you get the story out there, you never know who is going to see, hear or read it.

Surprising Ways PR Can Build Your Business

What makes public relations so fascinating is the unexpected. Once you get the story out there, you never know who is going to see, hear or read it. It can result in totally surprising and unanticipated results.

I always start a campaign with certain objectives in mind. I have a target market I want to reach and I have some objective that I want to achieve. But because of the powerful nature of the media, I have witnessed some amazing results that neither I nor my clients envisioned. I have seen companies and careers built in record time, have had clients
offered their own radio and TV shows after having been seen on the media. I've had clients offered positions in other companies, larger companies have offered buy-outs or mergers, and one client was offered complete financing on a new business venture after appearing on one talk show.

One client was getting ready to self publish a book, but the media we garnered help catch the eye of a major publisher. A deal was struck and the book was published.

I'd love to say that I had intentionally masterminded all of these results, but I’m generally as surprised as my clients when these offers and proposals come in. That's what makes it so fascinating. When you start a campaign, you have your objectives, your target markets and your benchmarks, but, you never know who's watching or listening, and you never know where that last story or interview will lead you.

Copyright © Anthony Mora 2008

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Article Tags: anthony mora, benchmarks, business venture, larger companies, love, mergers, new business, objective, proposals, public relations, radio and tv, record time, self publish a book, talk show, target market, target markets, tv shows



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Re: Great start, but no finish - My advise is FOCUS on your business. Focusing is the main factor to succeed on business. If you have a great idea, then follow it only, don't look anywhere else. It is especially essential in an online business. Because there are a lot of mind blowing sales letters promising millions dolllars or overnight success, people find it difficult to concentrate on one business and they lose their energy. Concept is simple. 1- Have a good idea; 2- Build your business on it; 3- Monetize your business; 4- Promote it; 5- Build list of responsive customers; 6- Maintain You Business. Focusing and not fearing from competition (instead you can learn from competitiors) are main tips of billionaires ,BTW. Orxan
My entry - 1. The Best Business Books Ever: The 100 Most Influential Business Books You'll Never Have Time to Read - this is a fascinating book about the history of Business theory, and I'd recommend it to anybody. 2. The Big Book of Small Business: You Don't Have to Run Your Business by the Seat of Your Pants, by Tom Gegax. Ditto. 3. PADI: The Business of Diving Book Okay, so this book won't be of use to anyone who doesn't want to start a scuba store, but I did, and this book was of course invaluable to me in reaching that goal.
How do you know if you have a good idea? - [quote="orxan":3118uboz]My advise is FOCUS on your business. Focusing is the main factor to succeed on business. If you have a great idea, then follow it only, don't look anywhere else. It is especially essential in an online business. Because there are a lot of mind blowing sales letters promising millions dolllars or overnight success, people find it difficult to concentrate on one business and they lose their energy. Concept is simple. 1- Have a good idea; 2- Build your business on it; 3- Monetize your business; 4- Promote it; 5- Build list of responsive customers; 6- Maintain You Business. Focusing and not fearing from competition (instead you can learn from competitiors) are main tips of billionaires ,BTW. Orxan[/quote:3118uboz] Thanks orxan! But how do you know if you truly have a good idea or not? If we ask ourselves, we may be suffering from tunnel vision. On the other hand, friends/family may try to discourage us from pursuing a small business because of their own fears, while others will simply give us an empty "you can do it!" line.
Re: How to do Link Building? - Be diligent. Build blogs.Pay attention to the contents.
Re: Are Business Owners too Old School to be Sold by a blog - I think this question needs to be redefined. Is it the the senior demographic that you're posing this question to? There is a wide range of business owners young and old. Some of the older folks can grasp the quick changes occurring on the net and go with the flow, while others have lost interest. I see blogs as next generation websites... they are superior than websites in so many ways. Sophisticated webmasters are cloaking their blogs to look like websites, so it's hard to discern whether it's even a blog, yet it has all the great functionality of a blog. Business owners need to embrace the internet regardless of their industry. Currently, I see the ideal combination looking like this: Build a static website, add a navigation link to a 'current news' feature or the like, which is your blog, and get the best of both worlds. Or as I said, build a blog that looks like a website. Finally - If the Marketing message is well done, then I don't see why it shouldn't be effective regardless of the format.


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