Tweet

Taking Your Business' Marketing In Your Own Hands – and Winning

Guest post by: Anthony Mora

Article Overview: At a time when Washington and Wall Street seem to have little or no connection with Main Street Wall Street seems to do fine no matter how much of the rest of the country is suffering, but it’s the rest of the country that matters when it comes to growing the economy. It’s more important than ever for you to reach your target market and build a bridge between you and your customers. While those around you are trying to figure out what to do, or are looking at Washington or Wall Street for answers, you can take your business’s marketing matters in your own hands – and soar!

Taking Your Business' Marketing In Your Own Hands – and Winning

There hasn’t seemed to have been much positive economic news for quite a while. Wall Street seems to do fine no matter how much of the rest of the country is suffering, but it’s the rest of the country that matters when it comes to growing the economy. Wall Street is more akin to Vegas than Main Street and you have a better chance in Vegas unless you’re one of the chosen.

Still its small business that generates the ideas, the products, the services that make our economy grow. But how can a business grow at a time when marketing and promotional budgets are being slashed? Right now, when every penny needs to be accounted for, unless you’re in politics or Wall Street, it’s more important than ever to reach your target market, to build a bridge between you and your customers. Advertising is expensive, social media and online marketing is extremely important, but unless you have a real handle on exactly what you’re doing, you can end up spending an awful lot of time and money and end up with nothing but unqualified friends or followers.

PR is a relatively inexpensive approach that’s tried and true. Unlike advertising which is paid for and appears clearly in the advertising section of a magazine or newspaper, media relations lands you in the news or featured pages of a magazine, or newspaper. On radio or TV, your story likewise is presented as a news story. If you are interviewed you’re presented as an expert in your field. The credibility and validation that comes with such coverage is remarkable.

That is not to say that advertising is unimportant. If you sell tires and you’re having a buy three get one free sale, advertising can be a perfect medium. The biggest downside to advertising is that everyone knows that the ads or commercials have been paid for. It can be a great way to get a message out there, but it ranks pretty low when it comes to building credibility for a business or brand. Think about it, if you see a commercial for a product on TV, or see a news segment on that same product, which approach is going to most likely gain your interest. It’s not necessarily an either or, but more a knowing when and how to use the various marketing techniques.

If you’re a professional such as a physician or an attorney, public relations is your best bet. Likewise if you’re a fashion designer, or jeweler or beauty expert, your best bet is to launch a targeted PR campaign. Needless to say if you’re a filmmaker or musician, launching an effective media campaign to create a buzz is imperative.

The fees that are involved with launching a campaign and garnering PR coverage are the fees that you pay to a public relations firm or PR consultant. PR is not a fire sale, so it does take some time. To expect to reap the benefits in a month is unrealistic, but a firm that understands you and your story, can gain you the type of media coverage that can build your business and establish your brand.

So even though economic times continue to be tough, with some creativity, ingenuity, determination and a (comparably) modest investment, you can launch a PR campaign that can reach your customers, sell your products, grow your service and build your business. While those around you are trying to figure out what to do, or are looking at Washington or Wall Street for answers, you can take your business matters in your own hands – and soar!

Copyright © Anthony Mora 2011

Related Articles
  The Whole Person
  The Perpetual Perks of Self-publishing
  Always Have a Winning Hand!
  How to Increase Sales Is By Keeping Head on the Challenge, Heart on Prize and Hands in Action
  Winning Business the Right Way
  Winning is for Wimps and Losers
  Poker, Unpredictability, and Going on Tilt
  What You Control
  How would your life change if you won millions of dollars?
  An Apprentice Lesson in Leadership
  What makes a winning FX trading strategy
  People with Goals and Dreams
  Currency Markets, Vegas-Style!
  Write Your Strengths
  "The Word" According To Marshall
  Future Marketing kicks out the ancient marketing
  The Importance of a Good Handshake
  How to get more people to like you - it really is stunningly simple!
  A Baby Boomer Wealth Transfer Is Happening
  Do You Ever Wonder If You Are Cut Out to Be a Real Estate Agent?

Article Tags: build your business, business, doctors, economic times, effective public relations, fashion designers, filmmaker pr, get more clients, lawyers, magazines, Marketing, marketing, marketing strategy, media campaign, media outlets, media relations, Media Relations, musician pr, newspapers, physicians, pitching the media, PR, PR Campaign, PR consultant, PR coverage, pr credibility, press release, Public Relations, Public Relations Campaign, sign clients, small business, small business pr, tv exposure



Related Forum Posts
Elevator Pitch in 10 Words - "Winning Business Design For Aspiring Entrepreneurs Based On Their Idea"
Finding creativity - Great topic Andy! For me it's: - Going for a walk (I always try to get out at least once during the day) - Taking a shower - Reading business magazines (especially Inc and Business 2.0) - Late at night (I'm more productive / creative at night than during the day) - Relaxing with a drink at the bookstore
Re: New Video - Should I Get A Job Or Start A Business? - Hi Evan, I was curious to know what you'd suggest and I think you gave excellent advice. Taking a year out to try and start your own business is a great idea. Taking a year out after college is a well established option so I guess it doesn't prejudice your chances of getting a job should you wish to do so later on; it probably improves your chances if you've been getting valuable experience of managing a business and of course, if all goes well, you won't need to find out. Definitely a video for my website. Thanks! David
Favorite Christmas Movie - Hands down- for me it's the original (black & white) version of "Miricle on 34th Street" and I have seen the colorized version, but still prefer to watch the B & W version. Coming in second is "A Christmas Story" which is set in the 1940's where the little boy wants nothing more than a BB gun for Christmas. And last, I would say it's a wonderful Life (with Jimmy Stewart).
Re: Fill in the blank: The best decision I ever made with my bus - Focusing on my Internet Marketing Business


Share this article with your friends. Fund someone's dream.

Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.

Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!

Name:
Email:

Popular Articles

The Importance of Master Data Management (MDM)

When Living the Dream isn't enough!

Is the Media to blame for losses in super?

Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.