Talking In Media Morse Code
Talking In Media Morse Code
You might be interviewed for half an hour but only end up with two minutes of air time. So work on developing a few short sentences that are fun and help get your message across. Although they can be witty, cute, or clever, you don't want to go overboard. For example a clothing designer might say: "My aim is not to sell a piece of clothing, but to instill a sense of style." Now that I think about it, that clothing designer is on the right track. What you want to do is develop your own innate sense of style in your delivery and presentation. It may take some time to find some sound bites that seem to fit. Play with them. Eventually you'll find the right ones. Keep in mind, you want a couple of sound bites that you can pepper into the conversation, but you definitely do not want your entire conversation to be a series of sound bites. Some people become obsessed with finding clever ways to turn a phrase. Sound bites are just a tool, an aid. Find a couple that you can use, in your PR campaign, make them fun, memorable, catchy - and move on.
Copyright © Anthony Mora 2008
Talking In Media Morse Code - To learn more about this author, visit Anthony Mora's Website.
Like this article? Share it with your friends
When developing your public relations campaign and when writing your press releases, keep in mind the communication power of sound bites. Sound bites are quick, colorful, easy-to-understand responses. No one really talks in sound bites, at least no one you'd want to be around for any amount of time, which is why you need to practice to make your delivery work and sound natural. Think of sound bites as a type of entertaining media Morse code. You have no time for the superficial, you only want to get across the essential information, but you want to do it in an interesting way.
You might be interviewed for half an hour but only end up with two minutes of air time. So work on developing a few short sentences that are fun and help get your message across. Although they can be witty, cute, or clever, you don't want to go overboard. For example a clothing designer might say: "My aim is not to sell a piece of clothing, but to instill a sense of style." Now that I think about it, that clothing designer is on the right track. What you want to do is develop your own innate sense of style in your delivery and presentation. It may take some time to find some sound bites that seem to fit. Play with them. Eventually you'll find the right ones. Keep in mind, you want a couple of sound bites that you can pepper into the conversation, but you definitely do not want your entire conversation to be a series of sound bites. Some people become obsessed with finding clever ways to turn a phrase. Sound bites are just a tool, an aid. Find a couple that you can use, in your PR campaign, make them fun, memorable, catchy - and move on.
Copyright © Anthony Mora 2008
Talking In Media Morse Code - To learn more about this author, visit Anthony Mora's Website.
Like this article? Share it with your friends
 | |
 |
No article feedback found. |
| |
Leave Your Feedback |
 | |
| |||
George LudwigGeorge Ludwig is a recognized authority on sales strategy and peak performance psychology. An international speaker, trainer, and corporate consultant, he helps clients like Johnson & Johnson, Abbott Laboratories, Northwestern Mutual, CIGNA, and numerous others improve sales force effectiveness and performance. Though it's George's strategies and processes that help corporations increase productivity and performance, it's his tremendous energy and dynamism that spark the transformation. Again and again, clients remark on his amazing ability to unleash human capacity and inspire men and women to break out of their comfort zones. The result is a whole new type of salesperson. His customized presentations teach achievers to make stunning advances in their lives. From helping salespeople realize cherished dreams to helping corporations exponentially accelerate revenue streams, George Ludwig leaves audiences and individuals empowered, emboldened, and clamoring for more. George is the best-selling author of Power Selling: Seven Strategies for Cracking the Sales Code and Wise Moves: 60 Quick Tips to Improve Your Position in Life & Business. - Visit George Ludwig's Website |
|||
|
To learn more about the Evan Elite Author Program please contact us. | |||
 | |
|  |
Subscribe to Anthony's articles
 | |
|
|  |
 | |
|
| |
 | |||||||
|
 | ||
 |
||
 |
||
 |
||
|
| ||
 |
| Have you written articles that would be of value to entrepreneurs? Become an expert on our site by publishing them! Expose yourself to a wide audience, drive more traffic to your website and get more sales! Click Here for details. |
|
|
 |
| Modeling the Masters: Learn the true secrets behind Walt Disney's business success factors & grow your company! Video produced by Phanta Media |
|
|
 |
"Learn straight from Evan how you can Make a Full Time Income (And More) from a Website"
Click Here To Learn More |
|
|
|
|
Get advice & tips from famous business owners, new articles by entrepreneur experts, my latest website updates, & special sneak peaks at what's to come!
|
|
|
 Business / Personal Plan Increase productivity 10 Areas of Differentiation Intentional Leadership Integrity FREE Twitter Background in PSD |
|
 | ||
 |
The Top 10 Guy Kawasaki Posts
Best Posts for Entrepreneurs | |
 |
Top 50 SEO Posts - 2007
Top SEO Posts of the Year | |
| ||
 | ||||
| ||||
|
| ||||
| ||||
|
|
|
|
|
||||||||||||
|
Email us your ideas on how to make our website more valuable! Thank you Sharon from Toronto Salsa Lessons / Classes for your suggestions to make the newsletter look like the website and profile younger entrepreneurs like Jennifer Lopez and Sean Combs!
|
|
|
| ||||||||||
|
| ||||||||||
|
|
||||||||||