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The Importance Of Beating Your Own Drum

Written by: Anthony Mora

Article Overview: If you believe what you do is important, than it is of equal importance to let others know about it.

Free Download - You Don’t Have to Be in a Major Media Market to Benefit from Public Relations By Anthony Mora
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The Importance Of Beating Your Own Drum

The Importance Of Beating Your Own Drum
By Anthony Mora
Copyright© Anthony Mora 2006

Understand that although promoting yourself may seem a bit uncomfortable, it's not only
warranted, it's necessary. Steven Spielberg, Oprah, Bill Gates - all of
these people excel in their fields, but why is it you know them by name? It’s not the ads or commercials, or direct mail pieces that validate these people; it’s the TV interviews, the magazine articles, the constant media coverage. Even Mother Theresa's publisher publicized her book.

Understand the importance of promoting yourself. If you believe what you do is important, than it is of equal importance to let others know about it, otherwise you're not serving your business, yourself, or the public. What good is it to offer a quality product, if no one is ever going to know it exists? What good is all of your hard work, if it's kept a secret? You may be an expert at what you do, but if it is not in some way brought to the attention of others, your career or business will assuredly fail.

Start thinking like a savvy business person, and a proud one at that. Effective public relations is an integral and extremely necessary part of any kind of business overview. People don't shy away when they hear that they need a business plan, an office, a phone, or business stationery, yet they often cringe at the thought of PR. Effective media relations should as integral a part of your business as paying your bills, or buying your materials.

If you have trouble promoting yourself, keep in mind that your job is to get your message
across. Your message is what you are working to promote. This isn't a beauty contest, but a campaign designed to educate and bring your message to the general public. You want to reach the largest audience possible, and the media is the most effective and expedient way to do it.

For more information visit:
www.Anthonymora.com

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About the Author: Anthony Mora
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Anthony Mora Communications, Inc. is a Los Angeles-based public relations firm that focuses in the areas of media relations, image development and media training. Anthony Mora Communications regularly places clients in major media outlets, including Time, Newsweek, Oprah, the New York Times, CNN, the Today Show, the Wall Street Journal and hundreds of other media outlets. Through media placement, you are not presented within the context of an ad or commercial. You're not positioned as an ad but as the news. President and CEO, Anthony Mora, has been featured in: USA Today, Newsweek, The New York Times, The Los Angeles Times, The Wall Street Journal, The BBC, CNN, E! Entertainment Television, Entrepreneur, Fox News, MSNBC, and other media. He has written three books, the most the most recent, a how-to on PR called Spin to Win. For further information visit: http://www.topstorypublicrelations.com


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Re: Odorless and Overflow-less Toilet Re: Odorless and Overflow-less Toilet - Hi Ronald, I checked your site again and did not see any blog. You can set up a free blog on blogger.com in less than 5 minutes. Google loves Blogger because Google owns it! Get into the habit of posting something on your blog every day about oderless and overflowless wcs and various aspects of design and use of these conveniences... You could even talk about the exotic range of toilets around the world, from the "Chinese Oil Drum" to the Japanese toilet with electronically warmed seat, two-directional douche jets (complete with strength-of-jet control and optional "pulse jet" and heat adjuster), warm air jet (for fast drying of douched derriere), and "rushing water" noise producer (to cover other noises). The range of on-message chat options is virtually limitless! Google will love you. DH
Manufacture of POTATO Flour / POTATO Powder Manufacture of POTATO Flour / POTATO Powder - Manufacture of POTATO Flour / POTATO Powder About Project Setting up of a unit for manufacture of potato powder About Product and its use: Potato powder is increasingly being used in a variety of food preparations like snack foods (Mc Donald, Pringle, Haldiram namkeens etc.), soups, curries and other dishes as a thickening agent. Its use at present is mainly in hotels, restaurants, but acceptance in household is growing due to its inclusion in items like ready to cook soups, dals, curries, etc. Market Potential: The potato powder is supplied in bulk to the manufacturers of the various snack food items and restaurants/ hotels. The major demand is in cities like Mumbai, Delhi , Chennai, Nagpur , etc. The demand is much more than the supply at present and is likely to grow with the increasing popularity of the snack foods and other items where potato powder is used as input. There is good potential for its export also. Production process and technology: Procurement of potato -> Washing -> Cooking -> Pulping -> Drum drying -> Potato Powder -> Packaging -> Marketing The plant and machinery can be used for producing other products like fruit powder, tomato powder, etc. Key risk factors: Availability of adequate quantity of suitable chip varieties, which are used for powder making (like Kufri Jyoti, Kufri Chipsona) is the major factor which could affect the project. Availability of alternatives to potato powder for thickening like tapioca, corn starch etc., could affect the market of potato powder adversely. However at present there is no problem Quality control and Statutory Requirements The unit need to obtain a licence under FPO 1955 from the Ministry of Food Processing Industry Clearance from State Pollution Control Board Capacity of processing raw material (potato): a) Indigenous technology - 32 MT/ day of potato for 90 days per annum. b) Imported technology - 96 MT/ day of potato for 90 days Capacity utilisation is assumed on 90 days basis as the storage facilities for these varieties are not commonly available. However, capacity utilisation can be increased if the existing cold storages are modified suitably with an additional investment of about Rs 2000/ MT. Potato powder recovery: 17% of the raw material. Cost of raw material (potato): Rs 2500 per MT, Sale price of powder: Rs. 55000/ MT. Manpower requirement: a) Indigenous technology: Skilled and trained - 2 Nos; Unskilled - 3 Nos b) Imported technology: Technical - 2 Nos; Skilled - 2 Nos; Semi-skilled - 3 Nos. Power requirement: a) Indigenous technology: 40 HP b) Imported technology: 60 HP Water requirement: a) Indigenous technology: 1,50,000 litres per day. b) Imported technology: 5,00,000 litres per day. Contact Us for FULL Project Report and Project Implementation Consultancy alphabeta24365@yahoo.com


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