Never has PR and storytelling been more important than in the age of the Internet and social networking. I’ve worked as a journalist, novelist, playwright, film and TV producer and PR consultant; they all rely heavily on being able to tell a story. The brave new world of social networking marks the renaissance of storytelling, making effective PR the most important marketing tool there is.
The Myspace, Youtube Connection: The world is becoming more and more about transparency and relationships. Traditional media is looking to the net for its answers, which is why News Corp bought MySpace and Google to purchased Youtube. Ads and commercials are not the way to spread the word in those worlds. But P.R. can directly impact the new social networking phenomena to maximize its effect like never before.
The Diet Coke & Mentos Experiment Example: Google recently made a deal with, and has agreed to turn over most advertising revenue generated by, the latest video from Fritz Grobe and Stephen Voltz, creators of "The Diet Coke & Mentos Experiment." In exchange, Grobe and Voltz, who saw their original offering--which shows a version of Vegas' Bellagio Fountains made of 101 2-liter bottles of Diet Coke and 523 Mentos--catch fire with video-sharing fans last summer, have agreed to let Google host their latest video. But the story was told and the news spread via PR with coverage on The David Letterman Show , Good Morning America, NPR and countless other media outlets. The PR was the engine that drove the story. Whereas the new media is the story, it’s traditional PR, done with a bit of a creative flair, that tells the story.
Anthony Mora has been featured in Newsweek, the New York Times, CNN, the L.A. Times and other media is president and CEO of Anthony Mora Communications, Inc.
The Most Important Marketing Tool of the Internet Age - To learn more about this author, visit Anthony Mora's Website.
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Anthony Mora
(Visit Anthony's Website)
Anthony Mora Communications, Inc. is a Los
Angeles-based public relations firm that
focuses in the areas of media relations,
image development and media training.
Anthony Mora Communications regularly
places clients in major media outlets,
including Time, Newsweek, Oprah, the New
York Times, CNN, the Today Show, the Wall
Street Journal and hundreds of other media
outlets. Through media placement, you are
not presented within the context of an ad
or commercial. You're not positioned as
an ad but as the news.
President and CEO, Anthony Mora, has been
featured in: USA Today, Newsweek, The New
York Times, The Los Angeles Times, The
Wall Street Journal, The BBC, CNN, E!
Entertainment Television, Entrepreneur,
Fox News, MSNBC, and other media. He has
written three books, the most the most
recent, a how-to on PR called Spin to
Win.
For further information visit:
www.AnthonyMor
a.com
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