|
|
Like this article? PLEASE +1 it! |  |
|
The Myth of the Press Kit
Written by: Anthony MoraArticle Overview: Press kits can be seductive. They're attractive and seem impressive, but they can often do you more harm than good.
 |
Free Download - You Don’t Have to Be in a Major Media Market to Benefit from Public Relations By Anthony Mora |
The Myth of the Press Kit
The Myth of the Press Kit
By Anthony Mora
Copyright© Anthony Mora 2006
First a quick press kit overview, a press kit generally consists of a two-pocket folder in which you include your press release, fact sheet, and a biography on yourself and your company. You can also include a photo, some graphics, statistics, visuals, a brochure, a sample list of questions, and a Rolodex card. Some companies include buttons, audio tapes, video tapes, booklets, whistles, trinkets, and all sorts of knickknacks. You name it and someone has jammed it into a press kit. There are companies that spend hundreds of thousands of dollars on extravagant, expensive press kits.
Trouble is most press kits get tossed in the circular file as soon as they arrive at the editor's or producer's desk. Most don't make it past the secretary. A press kit's travel itinerary generally goes something like this - your office, post office, media outlet office, trash can.
Press kits can cost thousands of dollars, which can translate into a hefty profit for many public relations companies. I'm sure that I'll probably be at odds with most other media relations professionals, but I find most press kits to be a waste of time and money. They're expensive and usually don't do the job they're intended to do. I've found that press kits are generally ego-oriented. People want to make a splash. They want to look good. They want to keep up with the competition. Often the head of a company will see a competitor's press kit and immediately demand that his creative department create one that's glossier, snazzier, and thicker. But the bottom line is, why do you want a press kit?
Press kits can be invaluable when making presentations to clients, or for internal public relations, but think twice before sending them to the media. And never send a press kit out as your first contact. If the media requests to see a press kit, by all means send one. That's when they should be used and can be effective. But, don't send out a hundred press kits at random, don’t send them if they haven’t been requested and never send a press kit to inappropriate media.
For further information visit:
www.anthonymora.com
MYTHS ABOUT MARKETING TO OLDER PEOPLE
5 Common Public Relations Myths Debunked
7 Myths of Sales Success
The Genius At Work
10 Greatest Pharmaceutical Sales Myths: Exposed
Article Tags:
|
About the Author: Anthony Mora RSS for Anthony's articles - Visit Anthony's website  Click here to visit Anthony's website   Howto Prepare Yourself for a Media Interview Creating A Unique PR Approach Staying on Course Thats What Makes Media Magic President Obama Small Businesses Growing the American Dream during Tough Times |
Related Forum Posts
Is The E-Myth The Ultimate Franchise Guide?
- Ever since the E-Myth made its way through to becoming one of the most popular books for entrepreneurs, the number of small business owners who have come to me discussing franchising has exploded.
Is the E-Myth the reason why so many companies are now looking at franchising their business model?
Are there any other resources you can suggest for new franchise owners or people considering it as an option?
Re: The Best Method for Online Marketing
- In order to write a press release, you must determine the subject of your story. It can be about an event that affects your industry, or it can be about a change in your company that will affect your customer base. Press releases are in all actuality ‘cookie cutter’. Once you get the hang of writing them, all you have to do is fill in the blanks. Press releases conform to an established format.
E-Myth? What's That?
- I second FranchiseBrief...
What's the E-Myth? I've never heard of it, although I feel stupid saying so.
Any insight available?
Franchise Models
- There's a really interesting book about franchise models.
Written by Michael Gerber, 'The E-Myth' is all about setting up an individual business and creating it in a franchise mold which will enable it's success.
Definitely worth a read.
A Simple Test
- I have no franchise, I've got to say this upfront, but, using the 'The E-Myth Revisited' principle as well as a self-taught measure I used for myself and have taught others since.
Is it capable of working just as well, if not better if you are not there? If this isn't possible, what tweaks need to happen to make this so?
That, I believe, is what might make it franchisable (as well as all the technical stuff that's been said before).
Share this article with your friends. Fund someone's dream.
Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.
by: 
February 2012 Top 100 Leadership Experts to Follow on Twitter
Please Stop Calling it Coaching!
Measuring the Quality of Your Hires
The fine line 
Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!
Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.