---

Guest post by: Anthony Mora Become an Author

Tweet

---

---

You may be a natural salesman, and your clients may indeed love you, but you're playing a different game when you’re contacting the media. You are entering a very specific phone world. You may be a great person one-on-one, with a winning smile and a firm handshake, but that won't get you far over the phone. You may be an extremely successful high-pressure telemarketer, but remember, here you're dealing with a different, more weary, more sophisticated audience. Making PR follow-up calls can be a difficult proposition. Be candid with yourself. Do you have a personality that works over the phone? If the phone intimidates you, or if you come off gruff, demanding, or impatient over the phone, don't make the calls yourself, hire someone to make them on your behalf.

You need to be painfully honest with yourself. Most of us don't like to admit that there are areas that aren't our forte. But none of us are proficient in everything. Developing a good pitch and writing a strong press release are important, but you also need to have an effective follow-up plan, which could include learning to communicate differently.

Don't try to be everything to all people. If you're uncomfortable on the phone, too demanding, or too pushy, you're only going to hurt your chances for success. You may be a good general in your business, but what you need here is a diplomat. You may not even be aware that you have a weak phone voice, or you're too aggressive, or your tone is too confrontational over the phone. Stand back and evaluate yourself objectively. Ask someone who you trust to give you feedback. It will do you no good to alienate the media by making poor follow-up calls. Know you strengths and your weaknesses. It will pay off in the long run.
Copyright © Anthony Mora 2008

Related Articles

  Autoresponder: the must have for every business
  Great writing, unfiltered
  Free Advertising Among The People You Know
  Grow Your Business using Multi-Channel Mobile Marketing
  7 Steps to Guest Blogging Your Way to More Traffic and Greater Online Visibility
  Network Marketing Tips That Even Big Foot Will Tell You Doesn't Work! ~Omari Taylor
  Why Leaders Are Successful In Network Marketing And Others Aren't
  Acing Media Interviews
  As Usual Im Nobodys Market
  Networking Reluctance Does Not Have to Be Fatal
  ECourse Marketing: 10 Steps to Triple Your Prospect Conversions with an Email Mini-Course
  Network Marketing Sponsoring – The Silver Bullet
  Professional Development For Sales and Service people is the Difference Between Success and Possible Failure
  The 120 Day Wonder: How to Evangelize a Blog
  Creative Online Business Ideas for Beating Your Competitors
  Your Revenue Forecast Is Wrong
  Blog Marketing: 4 Best-Kept Secret Strategies to Double Your Blog Subscribers
  Mobile Home Park Collection Tips
  Business Focus: The Secret to Doubling (or Even Tripling) Your Business in One Year
  The Power Is In The Follow Up

Related Forum Posts

Share this article. Fund someone's dream.

Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!

Name:
Email:

Popular Articles

How do you keep it together on a daily basis?

Ready for a Fresh Image?

Should You Hire Family Members?

Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.