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The PR Success Connection
| Guest post by: Anthony Mora |
Article Overview: Effective media placement isn’t about wanting to be a star or wanting to appear on the media – it’s about success. It truly is about the bottom line. It’s about establishing yourself as an expert in your field and zooming beyond your competition.
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The PR Success Connection
Launching a public relations campaign can be confronting. Many people are uncomfortable and resist the mere thought of launching a PR campaign. As one client explained to me, he didn't want to do interviews, he didn't want to be a star; he simply wanted his business to be successful. I understood exactly what he meant. His focus was on his business, on the bottom line, and being featured in a newspaper or on a TV segment didn't mean much to him, unless it affected the bottom line. But there was also something else going on. He was shy and embarrassed and being interviewed, or sitting in front of a TV camera, scared the heck out of him. If you feel that way, ask yourself what you're willing to do to be successful. Are you willing to utilize the most powerful marketing tool available? Are you willing to take risks, utilize the magic of the media, and give your business a real chance for success?
If your response is yes, remember very few people are naturals when it comes to the media. It's a skill and one that can be learned. I generally suggest that people take at least a couple of hours of media training before launching a campaign. It helps you focus, helps you relax and shows you how to tell your story in the most comfortable, organic way possible. It also teaches you how to meet the media's needs as well as your own. Our trainer is Ann Convery, she has prepared clients for interviews in a wide range of media outlets from Oprah and 60 Minutes to the New York Times and the Wall Street Journal. Her specialty is helping you refine and condense your story. She teaches people how to present themselves as experts in their field in a relaxed effective manner. Her focus is on showing you how to present yourself not as a celebrity, but as an authority.
Effective media placement isn't about wanting to be a star or wanting to appear on the media - it's about success. It truly is about the bottom line. It's about establishing yourself as an expert in your field and zooming beyond your competition. But media relations is also a cumulative process. One interview does not a PR campaign make. But done effectively and consistently, media relations is a creative, effective, relatively inexpensive, and dynamic way to achieve success. Remember your goal is not to position yourself as a "star" or an entertainer, but as a trusted expert in your field. You are establishing yourself as an invaluable resource for the media. If the PR process is uncomfortable for you, try thinking of it this way, you probably don't like to pay the bills, or do the books, or purchase supplies, but you do all those things because it's part of doing business. All those processes are a part of your bottom line. PR should be at the top of that list, because unlike those other tasks, PR can generate cash flow, bring you clients and build your brand. It should be an integral part of your business equation. You do it because you want to be successful. You do it so your business can grow and prosper.
Copyright © Anthony Mora 2011
Related ArticlesEffective media placement isn't about wanting to be a star or wanting to appear on the media - it's about success. It truly is about the bottom line. It's about establishing yourself as an expert in your field and zooming beyond your competition. But media relations is also a cumulative process. One interview does not a PR campaign make. But done effectively and consistently, media relations is a creative, effective, relatively inexpensive, and dynamic way to achieve success. Remember your goal is not to position yourself as a "star" or an entertainer, but as a trusted expert in your field. You are establishing yourself as an invaluable resource for the media. If the PR process is uncomfortable for you, try thinking of it this way, you probably don't like to pay the bills, or do the books, or purchase supplies, but you do all those things because it's part of doing business. All those processes are a part of your bottom line. PR should be at the top of that list, because unlike those other tasks, PR can generate cash flow, bring you clients and build your brand. It should be an integral part of your business equation. You do it because you want to be successful. You do it so your business can grow and prosper.
Copyright © Anthony Mora 2011
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Article Tags: business pr, media placement, pr, pr campaign, success, success in business
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Re: THE SECRET TO SUCCESS IS ALL IN YOUR HEAD...RIGHT NOW!!!
- Success = Thinking (Head) + Heart (Feeling / Interest) + Hand (doing/ action).
Success - H3
Robert
Unsecure Neighbourhood
- Instead of knocking on their door why don't you leave a letter in their Mailbox in a hand written envelope. You can advise them via the letter that their internet connection is unsecured and write how an unsecured internet connection can affect them.
Note: this is time consuming but I'm assuming that your willing to spend the time to drive neighbourhoods to find your target market.
People on this forum may be able to assist you in determining how to make more use of your time.
Maybe you can post flyers in the neighbourhood stating
"This Neighbourhood is Unsecure!"
"Your Internet connections may be at Risk"
Call me now for a free assessment of your Wireless Connection at 509-xxx-xxx
The free assessment is critical in getting strangers to contact you.
I'm sure you'd be able to come up with something more creative and I hope you use this as a launch pad for new ideas.
GoodLuck and tell us what you plan on using to attract new clients and the results of your effort - we like helping people that come back with their reuslts (good or not so good).
Re: Success
- I study success intently, and would like to share:
Here's two excellent and nearly identical success-formulas from a couple of the world's masters.
FIRST FORMULA:
1. Passionate Desire
2. Clear, Definite Purpose
3. Committed Decision
4. Take Action In Faith
(Bonus Secret Sauce: 5. Repeat Consistently)
I made a video about this, but am not allowed to link it yet. Google "Ryze Success Steps" for it.
Oh, and this is Napoleon Hill's (Master Of Success Laws)'s Formula.
SECOND FORMULA:
1. Passionate Desire
2. Understand It Is Already Done (Faith)
3. Relax & Allow It To Unfold (Go about your life calmly)
This one is courtesy of Abraham-Hicks (inspiration for the movie The Secret).
Hope that helps!
Success Strategies
- How to get the results you want now?
Success Strategies and Action Steps I have used are:
The Power of Choice
Where you are at this present moment, is exactly perfect from the choices you have made. If you want to be somewhere else, you have to decide clearly what that is (your goal/outcome) and create action steps to achieve this.
The Power of Focus
The book "The Power of Focus" by Jack Canfield, Mark Victor Hansen and Les Hewitt, is one of my treasures in my Entrepreneur Library. If you focus on what you want versus what you do not want, your conscious and sub-conscious mind will direct attention to this. The movie, What the Bleep, Down the Rabbit Hole, explains this in detail about quantum physics and what we create in our lives.
The Power of Commitment
This is not about commitment to others. The first step is the commitment, your word, you make to yourself. Accountability and responsibility are additional success strategies and ingredients to creating the success, defined by you, that you want. The commitment to others reflects your integrity, your word and the team you work with. Co-workers, clients, yoru family, friends and community.
My Success Acronyn in Success Breakthroughs(c) is:
S pecific & self-directed
U nlimited opportunities & possibilities
C reate powerful outcomes
C onsistent measureable results
E xperience pwoerful transformation
S olution and action-oriented
S uccessful habits and outcomes
Break Through to
Powerful LIfestyle & Performance Choices
Moira
Re: Books for the Entrepreneur
- Here's one of my most recent books
The 100 Absolutely Unbreakable Laws of Business Success
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