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The Social Media Seismic Shift

Guest post by: Anthony Mora

Article Overview: Social media is changing how we relate with one another, what we learn about each other and what we are comfortable sharing. The upside of this is that more people are connecting, communicating and in touch than ever before. The downside is more strangers know more about our personal lives and information. Marketing-wise, social media is opening new worlds of possibilities.

The Social Media Seismic Shift

Social media is information created to be disseminated through social interaction, created using accessible and scalable publishing techniques via the net. Now there is a mouthfull. It is an umbrella term that defines a wide range of activities that integrate technology, social interaction, and the construction of words and pictures via the web. That said, it is one of the most important ways to communicate and build relationships with people, including prospects, customers and those in a specific target market.

Social media is changing how we relate with one another, what we learn about each other and what we are comfortable sharing. The upside of this is that more people are connecting, communicating and in touch than ever before. The downside is more strangers know more about our personal lives and information. For example, when someone Tweets that their family is off to Europe, it’s not just their friends that know that they’re not going to be home for awhile. It’s often hard to remember that the information we post on the net is being viewed by people we don’t know. It feels like a normal controlled conversation, which can lull people into a dangerous complacency.

Marketing-wise, social media is openeing new worlds of possibilities. Having run a public relations firm for over two decades, I’ve seen the greatest changes in marketing take pace in the past few years. It has truly been a seismic change. How we communicate and how we relate is shifting. Marketers need to take note that (more than ever) a strong campaign comes down to effectively communicating and building relationships

One of the most interesting shifts is the melding of traditional public relations and social media. By combining your social media strategy with a traditional PR campaign marketers can create a powerful two-pronged approach which results in more followers, more buzz, more customers and more business. Also social media is a great example of how people can create conversion through conversation. It is also an avenue that can be used to transform public relations into personal relationships in order to build and grow a brand and a business. In reality, this form of marketing is still in its infancy. Businesses are still getting used to the process and learning how to utilize and monetize it, but those companies that are jumping in and utilizing this powerful new form of outreach and communication, are not only finding new ways to build their business, they’re defining a new marketing paradigm.

Copyright © Anthony Mora 2010

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Article Tags: downside, personal lives, seismic shift, social media, worlds of possibilities



Related Forum Posts
Re: Kevin needs "social glue" ideas - Hi, I like the idea of "10 items that could act as "social glue" because I am an internet marketer. But I agree with the rest that the 10 recent post is nice. Maybe we should open up a new section in the forums on Social Media...or Social Media Marketing. I will tell you that the world is about 1 1/2 behind when it comes to understanding social media. Building a section now will put EvanCarmichael.com is a great position a year down the road when people realize Social Media can produce more traffic than SEO. Jeff
Re: Kevin needs "social glue" ideas - [quote="WebBizIdeas.com":gvtxsu7g]Hi, I like the idea of "10 items that could act as "social glue" because I am an internet marketer. But I agree with the rest that the 10 recent post is nice. Maybe we should open up a new section in the forums on Social Media...or Social Media Marketing. I will tell you that the world is about 1 1/2 behind when it comes to understanding social media. Building a section now will put EvanCarmichael.com is a great position a year down the road when people realize Social Media can produce more traffic than SEO. Jeff[/quote:gvtxsu7g] Hi Jeff, Thanks for the suggestion. Why don't you start a new post (with a poll) to see if there's enough interest in your idea for a social media section?
Re: UPDATES: New Campaign! New Layout! New Ideas! - GT - thanks for the FYI - I'm not sure if we'll put a link back. Something to consider though! Trent - the new category is "Social Network and Media" which was put in to compliment the Online Businesses category that currently exists. Overall the new categories are: - Looking For, Networking and Events - Review My... - Social Network and Media - Brags and Rants These came as a result of Ringo doing research on other forums and thinking about what could be improved on ours to give a better experience for everyone. I hope you enjoy them! David, I'm looking forward to reading your Brag / Rant!
Re: Marketing 2.0 - What Are Your Thoughts - Hi Shri, Thanks for posting this. I also read it and I believe Social Media is here to stay, until the next best thing comes up. Social media proved to be useful for me many times and I think everyone should use it for their business.
Re: Social Media Marketing Ignorance - [quote="vbn411":7qciluxl]Social Media is space that you have to be in to succeed in our current climate. People are going to be discussing your brand / product whether you like it or not, so you might as well join the conversation and add value. [/quote:7qciluxl] I think that's probably one of the most realistic way to think about it. There's no real textbook way of understanding Social Media, it's the networks of people and their interactions that will exist with or without your input. As for Jennifer, You can always have 2 Facebook pages. Many people do. There is also LinkedIn, which is like a professional networking version of Facebook. The only way to know is to try it.


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