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The YouTube Star Making Machine
| Guest post by: Anthony Mora |
Article Overview: More than 13 million hours of video were uploaded during 2010 and 35 hours of video are uploaded every minute. Whereas YouTube used to be primarily a site to visit to watch goofy, crazy videos, it is now the new engine for launching talent and careers. It is a community where viewers go to find news, sports, science, music and how-to information. Like a social network it also allows viewers to subscribe to different channels, friends, etc. The Justin Bieber story signaled a new phenomenon – a combination of digital/viral social media and a crossover of digital/ analog/ print phenomenon.
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Free Download - “Bully” and the MPAA Public Relations Dilemma By Anthony Mora |
The YouTube Star Making Machine
According to a YouTube press release:
More than 13 million hours of video were uploaded during 2010.
35 hours of video are uploaded every minute.
More video is uploaded to YouTube in 60 days than the 3 major US networks created in 60 years.
YouTube reached over 700 billion playbacks in 2010.
Less than a month after its fifth birthday, YouTube has announced that it has exceeded two billion video views per day.
That is a lot of video. How does anyone break through all of those images, music talk and clatter? The amazing thing is that many do and some ride it on to major success. That Bieber guy for example.
Although it's only been around since 2005, and was sold in 2007 for 1.65 billion (yeah, billion with a B) to Google, YouTube is now a household name, a major player and a launching pad for new careers. The list of those who have emerged from YouTube includes Justin Bieber, Soulja Boy, and Tay Zonday, among others. The list is varied, from Bieber to the Bed Intruder to the double rainbows guy. John Jacobson and his Double Dream Hands video became a huge hit thanks to YouTube. Jacobson ended up on Ellen's TV show teaching her staff how to do the dance on her birthday segment. There is now a Double Dream Hands phone app and a book and DVD are on the way.
Whereas YouTube used to be the site to visit to watch goofy, crazy videos, it is now the new engine for launching talent and careers. It is a community where viewers go to find news, sports, science, music and how-to information. Like a social network it also allows viewers to subscribe to different channels, friends, etc.
YouTube creates stars and sensations; Auto-Tune the News's "Bed Intruder Song" was the year's most-watched, non-major label video on YouTube. The site helped take it from obscurity to online sensation.
The Bieber Effect: The Beiber story is the most striking. The sixteen year old Canadian singer shot from anonymity to superstardom in three years. After his debut release of "My World" he topped 100 million YouTube views. The Bieber effect signaled a new phenomenon - a combination of digital/viral social media and a crossover of digital/analog/print phenomenon. This was a true example of the new media melding with old.
Apart from videos from major labels, last year's most popular videos were inspired by or take offs on established performers such as Lady Gaga, Ke$ha and, of course, Justin Bieber. There was also the Old Spice guy, and we're all still recovering from the double rainbow. But musicians, performers and comedians aren't the only ones to profit from YouTube. Who are they and how do they do it? I'll be talking about that in my next article.
Copyright © Anthony Mora 2011
Related Articles35 hours of video are uploaded every minute.
More video is uploaded to YouTube in 60 days than the 3 major US networks created in 60 years.
YouTube reached over 700 billion playbacks in 2010.
Less than a month after its fifth birthday, YouTube has announced that it has exceeded two billion video views per day.
That is a lot of video. How does anyone break through all of those images, music talk and clatter? The amazing thing is that many do and some ride it on to major success. That Bieber guy for example.
Although it's only been around since 2005, and was sold in 2007 for 1.65 billion (yeah, billion with a B) to Google, YouTube is now a household name, a major player and a launching pad for new careers. The list of those who have emerged from YouTube includes Justin Bieber, Soulja Boy, and Tay Zonday, among others. The list is varied, from Bieber to the Bed Intruder to the double rainbows guy. John Jacobson and his Double Dream Hands video became a huge hit thanks to YouTube. Jacobson ended up on Ellen's TV show teaching her staff how to do the dance on her birthday segment. There is now a Double Dream Hands phone app and a book and DVD are on the way.
Whereas YouTube used to be the site to visit to watch goofy, crazy videos, it is now the new engine for launching talent and careers. It is a community where viewers go to find news, sports, science, music and how-to information. Like a social network it also allows viewers to subscribe to different channels, friends, etc.
YouTube creates stars and sensations; Auto-Tune the News's "Bed Intruder Song" was the year's most-watched, non-major label video on YouTube. The site helped take it from obscurity to online sensation.
The Bieber Effect: The Beiber story is the most striking. The sixteen year old Canadian singer shot from anonymity to superstardom in three years. After his debut release of "My World" he topped 100 million YouTube views. The Bieber effect signaled a new phenomenon - a combination of digital/viral social media and a crossover of digital/analog/print phenomenon. This was a true example of the new media melding with old.
Apart from videos from major labels, last year's most popular videos were inspired by or take offs on established performers such as Lady Gaga, Ke$ha and, of course, Justin Bieber. There was also the Old Spice guy, and we're all still recovering from the double rainbow. But musicians, performers and comedians aren't the only ones to profit from YouTube. Who are they and how do they do it? I'll be talking about that in my next article.
Copyright © Anthony Mora 2011
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Article Tags: business pr, internet marketing, marketing, media, media relations, online pr, pr, pr campaign, press coverage, social media, youtube
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About the Author: Anthony Mora RSS for Anthony's articles - Visit Anthony's website Click here to visit Anthony's website   Busting The No 1 Social Media Myth The Real Secret to Explosive Online Marketing Why Press Kits can Backfire Effective Marketing to Bring in Customers and Grow Your Business Defining Your Target Market Why Physicians Need PR |
Related Forum Posts
Re: Social Media & Digg, Google, MySpace, and YouTube
- I use Google a lot for analysis and such. I recently started marketing through YouTube, and I like it a lot. Making videos is fun and enjoyable for me. I got a client who found me on YouTube and have been working together for a while now, so that's awesome. I just created a Facebook account a couple of days ago, so I'm just starting to market with it.
StumpleUpon is another great site that can help benefit your website and rankings. I haven't ever heard of Ning before. I'll have to check that one out.
All social sites are a great way to network and grow your business.
Alan
Re: What would you like to see be invented?
- Hi GT,
All I know is that Paul Walker is one of the main characters in Timeline.
On the Star Trek side, there's one invention we already have that's very similar, just not as good. All of the doors on the Enterprise automatically open when someone gets to them, and then automatically close after they've passed through. We have that technology in every supermarket store. What I would like to see as an improvement is that all of those doors open much faster, like they did on Star Trek. Sometimes I have to wait for the doors to open because they don't start to open until I'm almost running into them, and then they open rather slow. If they could improve on them and have them more like the doors in Star Trek that would be awesome.
Wikis vs websites
- Hi, AM
Yes, you've pretty much got it.
There's plenty of Wikis out there - for example Star Trek has a wiki, Star Wars has a wiki called Wookiepedia, there's even a Terry Pratchett wikipedia called LSpace. There's even a sports wikipedia called Armchair GM... Ah, my brilliant ideas are always a day late and a dollar short...
However, the more I research them...the more I see that they don't have any ads on these sites...so basically they're just big ol' philanthropies... not what I'm aiming at, at all!
YouTube expands to 9 nations with Google's help
- That's amazing! Although, with all the money Google spent on buying YouTube I guess it's not much of a surprise that Google is putting such an effort on making YouTube even more of a success. I personally don't like it though, they are really cracking down on the content people are allowed to post on YouTube due to copyright reasons.
Re: Is YouTube Going Commercial?
- [quote="Alan Mater":e47a61ur]I think it's safe to say that YouTube is going more commercial and providing ways for advertisers to take advantage of User Generated Content.[/quote:e47a61ur]
But I think YouTube should also consider that what's best for them (i.e. earning advertiser dollars) may not be what's best for their users. There has to be some sort of balance or YouTube will lose both advertising revenue and its customers.
How can a social networking site like YouTube earn money from sponsors without being too intrusive in the "user experience"?
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