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There is No ONE Way to Internet Market

There is No ONE Way to Internet Market

 

            Having worked in traditional PR for the past (however many years), I've seen how each of my clients' campaigns have been individual.  Each have required a lot of focus to rapidly come up with a story that would work for them and that the media would bite at.  Not only that, the ways in which you reach each client's particular target market are always different as well.  Part of the reason for this has been the huge influence the internet holds on most of my clients' target markets.  This is why developing an internet marketing PR branch as a part of my company has been so useful and changed the face of my public relations approach.

            As I continue to use the traditional media, and have begun to combine internet marketing strategies, I have also found that the same is true for the internet.  There is no one way to do PR on the internet.  As we all have noticed, there are a million people trying to sell traffic advice online.  Some of the time it sounds pretty convincing, but for being such geniuses at marketing, I am often surprised at how much I found myself wondering if they are legit or not.  For starters you can tell they are trying to make a quick buck with a claim they can get you to the top of Google, and they know they peaked your interest because everyone wants to be. 

            That would all be fine and good, but the software they offer isn't teaching you how to use the internet as your marketing frontier, they are usually just naming the traffic tactics that everyone supposedly uses.  Article writing, social bookmarking, blogger relations, pay per clicks, etc.  Sound familiar?  Well if these aren't working for you and chances are they aren't if you don't have someone regularly doing it for you and spending hours at it (especially on the social networking sites), then it makes sense for a lot of reasons.  One being that there are a million other businesses out there marketing the same product or service you are, all competing for the same page.  This is just one issue.  There is of course the fact that unless you know all the cool, hard-to-find tools that tell you exactly what keywords your competitors are using and who they are linking to...then deciding on keywords won't even do you any good.

            What I have found has worked for my clients is taking a similar approach with internet marketing as I do with the traditional media.  This means really understanding your story and how to pitch it to your target audience.  Where would that audience go on the net and what would they search for.  Here we are getting into keywords, but when I use internet marketing for my clients I find a way to separate their story from the stories of their competitors, and then of course all those tools come in handy, but without that you are not going to be original. 

 

Copyright © Anthony Mora 2009





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Jeff Foster
WebBizIdeas.com is a Minneapolis website design company founded to help people start an internet business by providing them with website, business, and internet resources that help foster the growth of successful online businesses and develop innovative Internet business ideas.  We specialize in internet consulting & internet marketing
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Kim Castle
With nearly two decades in the advertising and design business, with clients like Domino's Pizza, General Motors, Direct TV, Pedigree, Wolfgang Puck, Higher Octave Music, Hollywood Celebrity Products, Disney, and Paramount, as well as thousands of entrepreneurs around the world define, structure, communicate, and position their business for greater profits, BrandU(R) co-creators Kim Castle and W. Vito Montone discovered that entrepreneurs could experience the same power that big brands command for a fraction of the cost with the world's only process-based results-drive Integral approach to business creation. BrandU(R) is helping entrepreneurs grow with the power of extreme clarity from idea...to brand...to market(TM) and helping one million entrepreneurs become successful and whole so that they can make a difference in the world. Are you one of them? If you want to experience clarity all the way to the bank(TM), get started now at http://www.brandu.com. - Visit Kim Castle's Website

Stephanie Robey
Stephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals.

She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com   Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences.  Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University.

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- Visit Stephanie Robey's Website

Jay Kubassek
(Jay's Full Bio: EvanCarmichael.com/jaykubassek)  In five years, Canadian-born entrepreneur Jay Kubassek went from selling mufflers at a Midas franchise to revolutionizing Internet marketing with the 2004 launch of CarbonCopyPRO, a online marketing education company, now worth over $20 million with customers in over 160 countries.

 

As an independent film producer, his upstart film fund Aliquot Films is currently producing a films with Spike Lee and Abel Fererra (starring Ethan Hawke and Dennis Hopper.)

 

Jay's entrepreneurial spirit is irrepressible. He’s the owner of five companies, a professional speaker and trainer, international real estate developer/investor, extreme sport enthusiast and emerging philanthropist. 

 

Jay resides in NYC with his wife Jamie, son Milo and dog Cooper.  Visit Jay's official website: www.JayKubassek.com - Visit Jay Kubassek's Website


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About The Author


Anthony Mora
(Visit Anthony's Website) Anthony Mora Communications, Inc. is a Los Angeles-based public relations firm that focuses in the areas of media relations, image development and media training. Anthony Mora Communications regularly places clients in major media outlets, including Time, Newsweek, Oprah, the New York Times, CNN, the Today Show, the Wall Street Journal and hundreds of other media outlets. Through media placement, you are not presented within the context of an ad or commercial. You're not positioned as an ad but as the news. President and CEO, Anthony Mora, has been featured in: USA Today, Newsweek, The New York Times, The Los Angeles Times, The Wall Street Journal, The BBC, CNN, E! Entertainment Television, Entrepreneur, Fox News, MSNBC, and other media. He has written three books, the most the most recent, a how-to on PR called Spin to Win. For further information visit: www.pryourstory.com

Anthony Mora is a Platinum author on EvanCarmichael.com
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