Tweet

Utilizing Your Press Coverage

Written by: Anthony Mora

Article Overview: There are countless ways in which you can effectively utilize copies of articles or tapes of programs you have appeared in. This media can be like gold if utilized properly.

Utilizing Your Press Coverage

Too many people only look for the immediate results that a magazine article, radio interview, or TV segment can bring. In this simplistic equation, if a story brings in business or, at the very least, inquiries from prospective clients, it was a success, and, if it did not, it was a failure. A story that doesn't bring in immediate response and that is not utilized further, then indeed it is a failure, but that is due to the person who implemented the campaign. There are countless ways in which you can effectively utilize copies of articles or tapes of programs you have appeared in. This media can be like gold if utilized properly. But this is where you really have to do both work and homework. This is the one area where, even if you have hired a media relations firm, you’re on your own.

Most firms will place you in the media and use your media appearances to interest other media outlets in interviewing you. But don't rely on a media relations firm to fully maximize the various ways that your media can help your business or career grow. Be inventive and creative to effectively utilize your media in as many ways as possible. Copy the article, video, or audio tape and send it out when the media requests further information on you. Update your biography to include your most recent media appearances. When writing or talking to the media, let them know about other segments or articles you have appeared in. Mention your media in your ads, flyers, newsletters, and brochures. Review your articles and interviews, and look for any particularly impressive quotes about you or your business that you can highlight in your ads or marketing.

If you have a staff or employees, teach them to use the media in which you have been featured in their pitches or conversations to both clients, and prospective clients. Teach your employees to utilize your media. If they are talking to a prospective client, patient, or customer, it never hurts to have them mention that you, your product, or services were featured in a magazine or TV program. Work with them; come up with ways to weave your media appearances into their conversations and discussions.

Copyright © Anthony Mora 2008

Related Articles
  Using PR to Generate Sales
  Car Insurance - Fire and Theft Coverage
  Youre Placing A Story Where
  Car Insurance - Comprehensive Coverage
  Car Insurance - Pay-Per-Mile Coverage

Article Tags: audio tape, brochures, conversations, failure, flyers, gold, homework, inquiries, magazine article, media outlets, media relations firm, media requests, pitches, prospective client, prospective clients, quotes, radio interview, recent media appearances, segments, tv segment



Related Forum Posts
Re: The Best Method for Online Marketing - In order to write a press release, you must determine the subject of your story. It can be about an event that affects your industry, or it can be about a change in your company that will affect your customer base. Press releases are in all actuality ‘cookie cutter’. Once you get the hang of writing them, all you have to do is fill in the blanks. Press releases conform to an established format.
Points which are considered in a bank? - I have tried to value banks several times and found it very hard to proceed with it. I know a bit. But it seems to be too less to proceed. Can we take this up?? Here is what I know 1. Price to book is a more imp. 2. Net interest income and non-interest income need to thought of. 3. Loan loss provisioning. 4. Coverage ratio. 5. Cost of funds. 6. ROA, ROE 7. NPA 8. Deposits and advances. 9. Capital adequacy ratio 10. Tier 1, Tier 2 capital consideration. 11. Leverage, loan book value 12. LIBOR, SLR, CRR There are many more. And even in the ones above, it’s pretty hard to value a bank.
Press Release Builder Tool - Hi Shri - I would be happy to. What do you need from me? Please PM me the details. Also, if anybody has suggestions for how to make the Press Release Builder Tool more valuable please let me know!
Re: Sales with no start up fees. - Hi Mary, Maybe you have something New to offer. You can write an article of something new you have to offer. Then submit it. Following that rewrite it into a Press Release, indicating the need of support to promote it. Just an idea. Be blessed Beat
Re: Owning a social network software...How is it?? - Hi Orxan, Thanks a lot for giving time and the information provided. Yes, I have been doing Press releases and posting blogs too. These are the primary marketing tools for any business in todays scenario. I'd further appreciate any ideas or steps that can be initiated to market SNet. Any more suggestions will be certainly appreciated. Thanks Ashish


Share this article with your friends. Fund someone's dream.

Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.

Tweet

Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!

Name:
Email:

Popular Articles

Multilevel Marketing: 4 Tips To MLM Success

Getting The Media Attention You Deserve

The Value of Small Businesses

Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.