Home Features Mastermind Videos About Advertise Blog Network Contact
   

Have A Suggestion?
Toronto Salsa Classes / Toronto Salsa Lessons Email us your ideas on how to make our website more valuable! Thank you Sharon from Toronto Salsa Lessons / Classes for your suggestions to make the newsletter look like the website and profile younger entrepreneurs like Jennifer Lopez and Sean Combs!
Have A Suggestion?

Featured Ebook


ebook Famous Entrepreneurs - Modern Empire Builders


Featured Ebook

More Evan Carmichael
More popular articles
- The 9 Cs of Selling
Have A Suggestion?

Sales Lessons From Starbucks And Dell

Viral Marketing vs PR



Viral Marketing vs PR
   

According to a recent study, one in twenty Internet visits went to social networking sites during September 2006, which was nearly double the traffic of the previous year. Social networking is no longer focused solely on the social, but is quickly entering the realm of the business world. Facebook is doing an about face and is transforming itself into a powerful marketing site. For some time now companies and marketers have been launching campaigns on MySpace. But knowing that there is an audience there and capturing that audience is not the same thing.

Another report states that viral marketing is not the end-all online marketing tool that many would suppose. Their findings showed that only fifteen percent of viral marketing campaigns truly paid off. What a company is looking for with an effective viral marketing campaign is an exponential positive word-of-mouth explosion and, overall, that has not been the result of the majority of the campaigns.

The word-of-mouth effect is not nearly as easily tapped as one would expect. One of the major upsides of traditional PR, is that when done consistently in a systematic targeted manner, it can generate an amazing amount of positive word-of-mouth. The positive effect comes not only from the media exposure, but from the media venues themselves. To gain coverage in the Wall Street Journal or CNN, or Newsweek is to instantly validate yourself and or your product or service. If you're smart, you'll utilize your media coverage in your overall marketing strategy and maximize on the power of the media coverage.

This is not to say that a savvy viral marketing campaign can't reach your target market, but it's tougher than most think. If you want a truly effective word of mouth campaign, it's really not an either/or decision that you want to make, marry a well targeted viral approach to a comprehensive PR campaign and you'll end up with the best of both worlds.

Copyright © Anthony Mora 2007 For further information visit:

www.AnthonyMora.com



Viral Marketing vs PR - To learn more about this author, visit Anthony Mora's Website.

Like this article? Share it with your friends
[Get Copyright Permissions] E-Mail | Print | More  


Related Articles Related Articles
Make your offer viral
  Viral marketing is not an objective: It's an integral park of a campaign strategy that is used to achieve objectives.
Factors to Consider in a Viral Marketing Campaign
  There are many factors that you need in order for a video/campaign to go viral. Even if your viral campaign has all of these factors, there is no magic recipe to ensure success - part of it is purely random - you ha...
The Ways of Viral Marketing
  Have you tried viral marketing? It is the Web’s version of word-of-mouth marketing – one of the easiest and most effective ways to market. Read how to start your campaign.
Ten Viral Marketing Best Practices
  If you're plotting the next Subservient Chicken, here are 10 best practices to keep in mind.
Viral Marketing vs PR
  PR is still amazingly effective when it comes to generating positive word of mouth and viral marketing is not the end-all online marketing tool that many would suppose.

Related Forum Posts Related Forum Posts
Offline Marketing V/S Online Marketing Offline Marketing V/S Online Marketing
New Profile - Costco New Profile - Costco
Re: Best Internet Marketing Strategy Re: Best Internet Marketing Strategy
Need Beta Testers for My Ebook Feedback and Testimonials Need Beta Testers for My Ebook Feedback and Testimonials
Online Sales and Marketing vs Traditional Online Sales and Marketing vs Traditional
Re: Online Sales and Marketing vs Traditional Re: Online Sales and Marketing vs Traditional
Two Useful Books To Help You Focus On The CLIENT Two Useful Books To Help You Focus On The CLIENT
Do what i did Do what i did

 
About the Author


Anthony Mora
(Visit Anthony's Website)
Anthony Mora Communications, Inc. is a Los Angeles-based public relations firm that focuses in the areas of media relations, image development and media training. Anthony Mora Communications regularly places clients in major media outlets, including Time, Newsweek, Oprah, the New York Times, CNN, the Today Show, the Wall Street Journal and hundreds of other media outlets. Through media placement, you are not presented within the context of an ad or commercial. You're not positioned as an ad but as the news. President and CEO, Anthony Mora, has been featured in: USA Today, Newsweek, The New York Times, The Los Angeles Times, The Wall Street Journal, The BBC, CNN, E! Entertainment Television, Entrepreneur, Fox News, MSNBC, and other media. He has written three books, the most the most recent, a how-to on PR called Spin to Win. For further information visit: www.AnthonyMor a.com
Have A Suggestion?

View Author's Blog
Become An Author

View Author's Video
Become An Author

Free Downloads


Anthony Mora's

Complete
List Of
Public-Relations
Articles

First Name
Last Name
Email
 
If you enjoyed this article, get Anthony Mora's Complete List of Public-Relations Articles For FREE!
Become An Author