What Is Your Message
What Is Your Message
By Anthony Mora
Copyright© Anthony Mora 2006
Okay, here's a tough one, what is your message? What is the central idea behind your business? Two or three people can run the exact same business, whether it's a clothing line, a dry cleaners, a law practice, or a skin care company, and the message behind each of the businesses can be completely different for each one. It is vitally important to understand what your message is and what you are trying to communicate to your prospective clients.
Take a few minutes and write a description of what your message is and what you want to communicate to your audience. Think of it as a brief mission statement that helps define you and your business. Doing this brief exercise can help give you a clear vision of what it is you want to accomplish.
This isn't always as easy as it wounds and the answers aren't always obvious. It may take some time and some soul searching. But it’s important that your audience, clients, or patients realize that you are not just selling a product or a service, but that there is a message behind it.
It’s important to define your message, yet, at the same time, this doesn’t have to turn into a profound philosophical quest. People have a tendency to get awfully bogged down with this message stuff. I'm not necessarily talking about earth-shattering here. You're not answering that all-important question at the Miss America pageant. Just write a brief, simple, clarifying statement. What is it about how you do what you do that makes your business different and your company unique?
Some businesses may have messages that are more broad-based, such as helping the
community or healing the environment, whereas others will focus on offering better quality or giving up-to-the-minute information. There are as many messages as there are businesses. This isn't a moral issue, so don't get overwhelmed thinking that your message has to be some type of grandiose statement. This is a basic, practical matter.
What is it that you offer that makes you special? Why should your clients or patients or
customers come to you instead of your competitor down the block? Once you can clearly and succinctly answer that question, you’ll be able to successfully communicate that to the media and your target audience.
For more information visit:
www.Anthonymora.com
What Is Your Message - To learn more about this author, visit Anthony Mora's Website.
Like this article? Share it with your friends
What Is Your Message?
By Anthony Mora
Copyright© Anthony Mora 2006
Okay, here's a tough one, what is your message? What is the central idea behind your business? Two or three people can run the exact same business, whether it's a clothing line, a dry cleaners, a law practice, or a skin care company, and the message behind each of the businesses can be completely different for each one. It is vitally important to understand what your message is and what you are trying to communicate to your prospective clients.
Take a few minutes and write a description of what your message is and what you want to communicate to your audience. Think of it as a brief mission statement that helps define you and your business. Doing this brief exercise can help give you a clear vision of what it is you want to accomplish.
This isn't always as easy as it wounds and the answers aren't always obvious. It may take some time and some soul searching. But it’s important that your audience, clients, or patients realize that you are not just selling a product or a service, but that there is a message behind it.
It’s important to define your message, yet, at the same time, this doesn’t have to turn into a profound philosophical quest. People have a tendency to get awfully bogged down with this message stuff. I'm not necessarily talking about earth-shattering here. You're not answering that all-important question at the Miss America pageant. Just write a brief, simple, clarifying statement. What is it about how you do what you do that makes your business different and your company unique?
Some businesses may have messages that are more broad-based, such as helping the
community or healing the environment, whereas others will focus on offering better quality or giving up-to-the-minute information. There are as many messages as there are businesses. This isn't a moral issue, so don't get overwhelmed thinking that your message has to be some type of grandiose statement. This is a basic, practical matter.
What is it that you offer that makes you special? Why should your clients or patients or
customers come to you instead of your competitor down the block? Once you can clearly and succinctly answer that question, you’ll be able to successfully communicate that to the media and your target audience.
For more information visit:
www.Anthonymora.com
What Is Your Message - To learn more about this author, visit Anthony Mora's Website.
Like this article? Share it with your friends
 | |
 |
No article feedback found. |
| |
Leave Your Feedback |
 | |
| |||
|
To learn more about the Evan Elite Author Program please contact us. |
 | |
|  |
Subscribe to Anthony's articles
 | |
|
|  |
 | |
|
| |
 | |||||||
|
 | ||
 |
||
 |
||
 |
||
|
| ||
 |
| Have you written articles that would be of value to entrepreneurs? Become an expert on our site by publishing them! Expose yourself to a wide audience, drive more traffic to your website and get more sales! Click Here for details. |
|
|
 |
| Modeling the Masters: Learn the true secrets behind Walt Disney's business success factors & grow your company! Video produced by Phanta Media |
|
|
 |
"Learn straight from Evan how you can Make a Full Time Income (And More) from a Website"
Click Here To Learn More |
|
|
|
|
Get advice & tips from famous business owners, new articles by entrepreneur experts, my latest website updates, & special sneak peaks at what's to come!
|
|
|
 Making Networking Work Consultative Selling ebook Networking Royally Franchise & Distribution Emotions Drive Behavior |
|
 | ||
 |
Top 50 Productivity Blogs
Top Blogs To Watch In 2008 | |
 |
The Top 10 Guy Kawasaki Posts
Best Posts for Entrepreneurs | |
| ||
 | ||||
| ||||
|
| ||||
| ||||
|
|
|
|
|
||||||||||||
|
Email us your ideas on how to make our website more valuable! Thank you Sharon from Toronto Salsa Lessons / Classes for your suggestions to make the newsletter look like the website and profile younger entrepreneurs like Jennifer Lopez and Sean Combs!
|
|
|
