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What Is Your Message

Written by: Anthony Mora

Article Overview: The importance of understandting and defining the central idea and message behind your business.

What Is Your Message

What Is Your Message?

By Anthony Mora
Copyright© Anthony Mora 2006

Okay, here's a tough one, what is your message? What is the central idea behind your business? Two or three people can run the exact same business, whether it's a clothing line, a dry cleaners, a law practice, or a skin care company, and the message behind each of the businesses can be completely different for each one. It is vitally important to understand what your message is and what you are trying to communicate to your prospective clients.

Take a few minutes and write a description of what your message is and what you want to communicate to your audience. Think of it as a brief mission statement that helps define you and your business. Doing this brief exercise can help give you a clear vision of what it is you want to accomplish.

This isn't always as easy as it wounds and the answers aren't always obvious. It may take some time and some soul searching. But it’s important that your audience, clients, or patients realize that you are not just selling a product or a service, but that there is a message behind it.

It’s important to define your message, yet, at the same time, this doesn’t have to turn into a profound philosophical quest. People have a tendency to get awfully bogged down with this message stuff. I'm not necessarily talking about earth-shattering here. You're not answering that all-important question at the Miss America pageant. Just write a brief, simple, clarifying statement. What is it about how you do what you do that makes your business different and your company unique?

Some businesses may have messages that are more broad-based, such as helping the
community or healing the environment, whereas others will focus on offering better quality or giving up-to-the-minute information. There are as many messages as there are businesses. This isn't a moral issue, so don't get overwhelmed thinking that your message has to be some type of grandiose statement. This is a basic, practical matter.

What is it that you offer that makes you special? Why should your clients or patients or
customers come to you instead of your competitor down the block? Once you can clearly and succinctly answer that question, you’ll be able to successfully communicate that to the media and your target audience.

For more information visit:
www.Anthonymora.com

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Re: Those Annoying Telemarketers - When I was making phone calls I received 2 different messages that really stood out... Message 1: "We can't come to the phone right now. If you're a telemarketer please remove this number from your records. All other calls...." I never bothered to hear the rest because I wasn't allowed leaving messages anyway. I had to actually talk to the person. Message 2: "This phone number is protected by Embarq Privacy Services (something like that). Please leave your name, phone number and reason for call, and the party you're trying to reach will determine if the call is important to them." I summarized, but you get the point. Embarq is a local phone company. I don't know if it's available nationwide or not. That's a new one on me, though. I utilize caller ID on my cell. Unless it's a local number, I don't bother to answer. If it's important enough they'll leave a message. I use my cell for online and offline business since it has these capabilities as well as voicemail. Gotta love technology.
Re: The Storm Brace a new invention - Hi Breck, I sent you a Private Message - please check your "new messages link"!
Re: Two hats - startup sales mentor and Message Slinger - 1st of all, thank you for the links, I will review them all and get a pic up ASAP. 2nd, to answer your question, I have always seen working for others as a means to an end result of running my own ventures. With my consultancy at full swing, and Message Slinger in beta, I am realizing the first part of these dreams. There is more to follow, and as it comes, sharing will be a joy.
Re: Watch What you Read - I agree. i believe more video's should be like Jeffery Gitomers video's under his Sales rant. They are typically not more than 3 minutes. His model seems to be; 1. Main Message (or Point) 2. Example 3. Next steps to put it into Action take away the extra "blabber" and you've got viewers that will come back.
Two hats - startup sales mentor and Message Slinger - Hello all, As a consultant, my focus is on helping companies in emerging companies jump start their revenue generation. As the CEO of Message Slinger, I try and aid in developing and offering the world's best online and e-mail marketing system, Please feel free to reach out and contact me about anything and everything, my third venture is helping anyone I can. All the best, Karl


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