Why Be The Story?
By Anthony Mora Copyright© Anthony Mora 2006 You have been picked by the editor of a newspaper, or the segment producer of a TV program to become a part of a story in which you are to be featured or quoted. The media found you important enough to be interviewed and to represent your field. But why do you want to be the story? What good does that do you? Quite a lot. The following is a quick review of the top three benefits public relations can bring to you and your business.
1) Prominence By Association - Let's say you are being featured on an evening news segment; your interview could be placed in between an interview with the President of the United States and a feature on the newest medical breakthrough. What difference does that make? You've heard of guilt by association? This is importance and prominence by association. It is said that we are judged by the company we keep. You are now in the company of the newsworthy, and because of your association, you have suddenly leaped ahead of your competition.
2) Mass Communication - By being featured in the media, your business, service, or product will reach (depending on whether the story is local, regional, or national) hundreds, thousands, and possibly millions of people. You will not be viewed as a hard sell, as another ad to ignore, but as a communicator of information. You and your message will enter homes and businesses, not as an ad or commercial, but as news story.
3) Validation - Anyone who reads, sees, or hears you interviewed or featured in the media will perceive you as an expert. Instead of being viewed as a salesperson, you will be perceived as an authority. When people seek you out, they will be seeking you out as a specialist, as someone who the media deems important enough to be featured in the press. You have avoided spending thousands of dollars in advertising and have gained two things no amount of advertising could ever buy you – validation and credibility.
For further information visit:
www.Anthonymora.com
Why Be The Story - To learn more about this author, visit Anthony Mora's Website.
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Anthony Mora
(Visit Anthony's Website)
Anthony Mora Communications, Inc. is a Los
Angeles-based public relations firm that
focuses in the areas of media relations,
image development and media training.
Anthony Mora Communications regularly
places clients in major media outlets,
including Time, Newsweek, Oprah, the New
York Times, CNN, the Today Show, the Wall
Street Journal and hundreds of other media
outlets. Through media placement, you are
not presented within the context of an ad
or commercial. You're not positioned as
an ad but as the news.
President and CEO, Anthony Mora, has been
featured in: USA Today, Newsweek, The New
York Times, The Los Angeles Times, The
Wall Street Journal, The BBC, CNN, E!
Entertainment Television, Entrepreneur,
Fox News, MSNBC, and other media. He has
written three books, the most the most
recent, a how-to on PR called Spin to
Win.
For further information visit:
www.AnthonyMor
a.com
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