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Why Hire a Public Relations Firm
Written by: Anthony MoraArticle Overview: An outside public relations firm can give you a new perspective on your campaign’s needs, strengths, and weaknesses. They can see your business in a new light. Plus, PR is their job, they know how to pitch, they have the contacts, and they know how to place stories in the media.
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Free Download - You Don’t Have to Be in a Major Media Market to Benefit from Public Relations By Anthony Mora |
Why Hire a Public Relations Firm
You’re ready to promote your company. You know the ins and outs of your business, but you don’t know the media. So what should your next move be? You can give it a try yourself (the least attractive option), hire an in-house PR person, hire a consultant, or hire a PR firm.
All can potentially work. But as to handling your own campaign, you want to run your business not your campaign; plus unless you’ve done your homework and learned the ins and outs of pitching the media, you can potentially hurt yourself more than you can benefit your company; An in-house person or a consultant can definitely work, but from my perspective, finding an outside firm who lives and breaths PR is your best bet.
An outside firm can give you a new perspective on your campaign’s needs, strengths, and weaknesses. They can see your business in a new light. Plus, PR is their job, they know how to pitch, they have the contacts, and they know how to place stories in the media. Also, because they are working with a range of clients, they have a large base of media contacts. Chances are the media looks to them for story ideas, so you have a built in trust factor. Generally, a PR company’s media contact list will be quite a bit broader than that of an in-house person, or a public relations consultant and the more media you’re pitched to, the greater your chances of success.
But make sure that you pick a company that specifically suits your needs. Unless you’re looking for a firm to help you put on events, throw parties, and handle your advertising, I suggest you look for a firm that specializes in media relations. Many large public relations companies offer a laundry list of services, of which media relations is but one. If your main objective is to place stories on yourself and your company in the media in order to effectively build your brand and reach your target market, you want to find a company that eats, drinks, and breathes media placement. You want a firm that is talking to editors and producers on a daily basis, one that has cemented positive relationships with every level and type media. If you are able to find a firm that knows its business and you're comfortable working with, this is probably your optimum choice. Now you can dedicate the bulk of your time to your business and hand your campaign over to a company whose business is media relations.
Copyright © Anthony Mora 2008
Article Tags: attractive option, best bet, breaths, contact list, ins and outs, laundry list, main objective, media contact, media contacts, media relations, new perspective, pr company, pr firm, pr person, public relations companies, public relations consultant, s media, story ideas, strengths and weaknesses, target market
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About the Author: Anthony Mora RSS for Anthony's articles - Visit Anthony's website Anthony Mora Communications, Inc. is a Los Angeles-based public relations firm that focuses in the areas of media relations, image development and media training. Anthony Mora Communications regularly places clients in major media outlets, including Time, Newsweek, Oprah, the New York Times, CNN, the Today Show, the Wall Street Journal and hundreds of other media outlets. Through media placement, you are not presented within the context of an ad or commercial. You're not positioned as an ad but as the news. President and CEO, Anthony Mora, has been featured in: USA Today, Newsweek, The New York Times, The Los Angeles Times, The Wall Street Journal, The BBC, CNN, E! Entertainment Television, Entrepreneur, Fox News, MSNBC, and other media. He has written three books, the most the most recent, a how-to on PR called Spin to Win. For further information visit: http://www.topstorypublicrelations.com Click here to visit Anthony's website Staying on Course The Myth of the Press Kit Making Money on YouTube But Ive Tried It PR Doesnt Work Top 10 Marketing Success Secrets for Businesses |
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