Why Media Training is a MUST
Why Media Training is a MUST
I had always thought that media training was important in order to learn how to distill and deliver one’s message, but after that interview, I realized its importance was much more basic. If my client had worked with a media trainer prior to going on the show, he would have practiced ways to mention where he was based without making it feel shoe-horned, the information would have been second nature.
Since then I have become an avid media training advocate. If you’re launching a PR campaign and have never been media trained - you need it! But even if you’ve appeared on the media before, or feel you’re an old hand at doing interviews, chances are you’d still benefit from a media training session. If you are presenting a new topic, launching a new service or product, you need to work on the style, delivery and verbiage that best presents your new message. You want to make the best presentation possible, you owe it to yourself and to the media to be as well prepared as possible.
Copyright © Anthony Mora 2008
Why Media Training is a MUST - To learn more about this author, visit Anthony Mora's Website.
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Several years ago we booked a client on the Today Show; neither he, the producer, the interviewer, nor my client remembered to mention where he was located. His was a service business and it was important that the viewers knew whether his business was in Austin, Miami, Los Angeles or Fargo. But the interview came and went and no mention of location was made. The appearance helped build his business and establish him as an expert, but it had nowhere near the impact that if could have had if he had just once mentioned his location.
I had always thought that media training was important in order to learn how to distill and deliver one’s message, but after that interview, I realized its importance was much more basic. If my client had worked with a media trainer prior to going on the show, he would have practiced ways to mention where he was based without making it feel shoe-horned, the information would have been second nature.
Since then I have become an avid media training advocate. If you’re launching a PR campaign and have never been media trained - you need it! But even if you’ve appeared on the media before, or feel you’re an old hand at doing interviews, chances are you’d still benefit from a media training session. If you are presenting a new topic, launching a new service or product, you need to work on the style, delivery and verbiage that best presents your new message. You want to make the best presentation possible, you owe it to yourself and to the media to be as well prepared as possible.
Copyright © Anthony Mora 2008
Why Media Training is a MUST - To learn more about this author, visit Anthony Mora's Website.
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John BrennanJohn Brennan Ed.D. Dr. Brennan is President of Interpersonal Development, LLC, a training and development firm. Interpersonal Development has provided sales training and coaching to more than 3,000 sales reps from over 100 companies. A native of Australia, Dr. Brennan received his doctorate from the University of Rochester. His dissertation researched the effectiveness of Behavioral Modeling Technology in training people in interpersonal skills. While he has spent most of his career designing or delivering training, he was also a Vice-President of Sales of a training and development franchise with operations in 25 markets. Dr. Brennan has designed and delivered sales training in North America, Asia, Europe, Australia and the Middle East. He has been a guest speaker at numerous national and regional professional conferences. When Microsoft wanted Best Practices articles on sales for their web site, they called Dr. Brennan. The results are at http://office.microsoft.com/en-us/FX011387391033.aspx His firm’s clients have included Volvo, The Prudential, Merrill Lynch, Eastman Kodak, Gannett, Equifax Europe, the Economist Group and countless small businesses. - Visit John Brennan's Website |
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