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Why Media Training is a MUST

Written by: Anthony Mora

Article Overview: If you're launching a PR campaign, you want to make the best presentation possible, media training is imperative. You owe it to yourself and to the media to be as well prepared as possible.

Why Media Training is a MUST

Several years ago we booked a client on the Today Show; neither he, the producer, the interviewer, nor my client remembered to mention where he was located. His was a service business and it was important that the viewers knew whether his business was in Austin, Miami, Los Angeles or Fargo. But the interview came and went and no mention of location was made. The appearance helped build his business and establish him as an expert, but it had nowhere near the impact that if could have had if he had just once mentioned his location.

I had always thought that media training was important in order to learn how to distill and deliver one’s message, but after that interview, I realized its importance was much more basic. If my client had worked with a media trainer prior to going on the show, he would have practiced ways to mention where he was based without making it feel shoe-horned, the information would have been second nature.

Since then I have become an avid media training advocate. If you’re launching a PR campaign and have never been media trained - you need it! But even if you’ve appeared on the media before, or feel you’re an old hand at doing interviews, chances are you’d still benefit from a media training session. If you are presenting a new topic, launching a new service or product, you need to work on the style, delivery and verbiage that best presents your new message. You want to make the best presentation possible, you owe it to yourself and to the media to be as well prepared as possible.

Copyright © Anthony Mora 2008

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Article Tags: advocate, anthony mora, appearance, avid media, interviewer, pr campaign, second nature, service business, today show, training session, verbiage



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