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Yes You Do Need more Media Training



Yes You Do Need more Media Training
   

Yes, You Do Need (more) Media Training By Anthony Mora Copyright© Anthony Mora 2006 Studies show that 93 percent of what an audience reacts to has to do with the messenger, and only 7 percent has to do with the message itself.

Have you had a few media training sessions? Good. Take some more. If not, have you practiced conducting mock interviews? Have you done some media training, even if it's only with a friend? Media training is pretty much what it says, training to appear on the media. Effective media training helps you refine your message, how to deliver sound bites, how to best frame your story to fit the appropriate media outlet, how to dress, what to say, and the type of body language to use.

Ann Convery is our media training and communications expert. I cannot impress on you enough the importance of effective media training, and, having worked with several, I can attest to the fact that Ann is one of the best. She has trained politicians, CEO's, authors, physicians, attorney's and professionals in nearly every field to appear on a wide range of media including 60 Minutes, Time, Newsweek, USA Today, CNN, People, Vogue, The New York Times and hundreds of other media outlets. In a nutshell, Ann coaches clients on how to present themselves and their message. Her sessions, are video-taped, which allows clients to take the tapes home, review the information, and study their presentation. She is a pro and can guide a client through the possible mine fields, preparing them for interviews with anyone from Bill Moyers to Howard Stern.

Once you've reached the point of being interviewed by the media, even if you have hired a media relations firm to handle your campaign, you and you alone have to take over. How you look, how you sound, your demeanor, these are now what become important. Remember, you are the messenger and the messenger must sell the message.

For further information visit:

www.anthonymora.com



Yes You Do Need more Media Training - To learn more about this author, visit Anthony Mora's Website.

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About the Author


Anthony Mora
(Visit Anthony's Website)
Anthony Mora Communications, Inc. is a Los Angeles-based public relations firm that focuses in the areas of media relations, image development and media training. Anthony Mora Communications regularly places clients in major media outlets, including Time, Newsweek, Oprah, the New York Times, CNN, the Today Show, the Wall Street Journal and hundreds of other media outlets. Through media placement, you are not presented within the context of an ad or commercial. You're not positioned as an ad but as the news. President and CEO, Anthony Mora, has been featured in: USA Today, Newsweek, The New York Times, The Los Angeles Times, The Wall Street Journal, The BBC, CNN, E! Entertainment Television, Entrepreneur, Fox News, MSNBC, and other media. He has written three books, the most the most recent, a how-to on PR called Spin to Win. For further information visit: www.AnthonyMor a.com
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