Feedback Form
Home Features Mastermind Forums About Advertise Blog Network Contact Be An Author

Yes You Do Need more Media Training

Yes You Do Need more Media Training
Free Download - Thats What Makes Media Magic By Anthony Mora
Name: Email:

Yes, You Do Need (more) Media Training

By Anthony Mora

Copyright© Anthony Mora 2006

Studies show that 93 percent of what an audience reacts to has to do with the messenger, and only 7 percent has to do with the message itself.

Have you had a few media training sessions? Good. Take some more. If not, have you practiced conducting mock interviews? Have you done some media training, even if it's only with a friend? Media training is pretty much what it says, training to appear on the media. Effective media training helps you refine your message, how to deliver sound bites, how to best frame your story to fit the appropriate media outlet, how to dress, what to say, and the type of body language to use.

Ann Convery is our media training and communications expert. I cannot impress on you enough the importance of effective media training, and, having worked with several, I can attest to the fact that Ann is one of the best. She has trained politicians, CEO's, authors, physicians, attorney's and professionals in nearly every field to appear on a wide range of media including 60 Minutes, Time, Newsweek, USA Today, CNN, People, Vogue, The New York Times and hundreds of other media outlets. In a nutshell, Ann coaches clients on how to present themselves and their message. Her sessions, are video-taped, which allows clients to take the tapes home, review the information, and study their presentation. She is a pro and can guide a client through the possible mine fields, preparing them for interviews with anyone from Bill Moyers to Howard Stern.

Once you've reached the point of being interviewed by the media, even if you have hired a media relations firm to handle your campaign, you and you alone have to take over. How you look, how you sound, your demeanor, these are now what become important. Remember, you are the messenger and the messenger must sell the message.

For further information visit:
www.anthonymora.com





Yes You Do Need more Media Training - To learn more about this author, visit Anthony Mora's Website.

Like this article? Share it with your friends

Article Tags:

Article Feedback
 Article Feedback No article feedback found.
  Leave Your Feedback
article feedback

Article Feedback
Linda Richardson
Linda Richardson is the Founder and Executive Chairwoman of Richardson, a global sales training and performance improvement company. As a recognized leader in the industry, she has won the coveted Stevie Award for Lifetime Achievement in Sales Excellence and she was identified by Training Industry, Inc. as one of the “Top 20 Most Influential Training Professionals.” Ms. Richardson is credited with the movement to Consultative Selling and is the author of ten books on selling and sales management, including Sales Coaching — Making the Great Leap from Sales Manager to Sales Coach, and Stop Telling, Start Selling. She teaches sales and management at the Wharton Graduate School of the University of Pennsylvania and the Wharton Executive Development Center. Linda is a frequent speaker at industry and client conferences, has been published extensively in industry and training journals, and has been featured in numerous publications, including The Wall Street Journal, Forbes, Nation’s Business, Selling Power, Success, and The Conference Board Magazine. Learn more about Richardson's sales training and performance improvement solutions at http://www.richardson.com web - Visit Linda Richardson's Website

David Acheson
David Acheson is the founder of DCJA Consultancy. DCJA Consultancy is a management consultancy business specialising in B2B sales consultancy. They offer bespoke and packaged sales consultancy including Sales Optimisation Review, Interim Sales Management, Sales & Marketing Review, 1:1 Sales & Management Staff Analysis, Management Training, Solution Sales Training, Creation of New Pay Plan, KPI's, run Customer Feedback Campaigns, assist with Recruitment, Coaching, Appraisals and set up Strategic Marketing Campaigns.  David spent his early career in accountancy and then moved into sales in 1982, working in Office Equipment, IT, Advertising, Training, Outsourcing and Consultancy. He has held many Senior Positions in SMBs and Global Organisations including Head of Sales Operations & Head of Business Development. His knowledge, skills and great experience of the Sales Industry has led to David making keynote speeches and running educational sessions to key businesses through organisations including The Chamber of Commerce and Business Link. - Visit David Acheson's Website

John Alexander
John has taught keyword research and SEO skills to small groups of business owners and Webmasters from over 80 different countries world wide since 2002. John is also the Director of Search Engine Academy ; Co-director of Training at Search Engine Workshops offering live, SEO Workshops with his partner SEO educator Robin Nobles, author of the very first comprehensive online search engine marketing courses at SEO Training Online and the SEO Workshop Resource Center.
I look forward to hearing from you! - Visit John Alexander's Website

Staging Diva
Debra Gould, aka The Staging Diva®, is President of Six Elements Inc., an internationally recognized home staging company. Inspired by many requests from aspiring home stagers wanting to start similar businesses, Gould created the Staging Diva Home Staging Business Training Program. Gould has trained 4000+ students worldwide to start staging businesses. Buying decorating and selling six of her own homes in four years lead to an interest in real estate staging which she turned into a career with the launch of sixelements.com in 2002. Since then she has staged hundreds of homes in addition to teaching home staging training. Gould is the author of several home staging resources including a series of popular home staging guides made up of a Design Guide, Color Guide, Portfolio Guide and Twitter Guide. For more information about Debra Gould visit stagingdiva.com. - Visit Staging Diva's Website

Leanne Hoagland-Smith
Are your sales where you want them to be? Will you be one of the few who achieves sales or business success or one of the many who have failed to change? Are you tired of being told you are like everyone else? Then you may find my first book on sales of interest. Be the Red Jacket in the Sea of Gray Suits, The Keys to Unlocking Sales available at Amazon or at http://www.processspecialist.com/red-jacket.htm. This book is a reflection of my no-nonsense approach to improving sales to overall business results. If you are truly committed to making sustainable changes, then I can help you secure a positive return on your investment because I focus on executable solutions not telling you the problems you already know you have. From training to corporate (group) coaching to executive one on one coaching, my approach is to assess, create awareness, build a goal driven action plan and then execute. The bottom line question is "Not do you or your employees know it, but do you or they want to do it?" Please call for a free strategy session at 219.759.5601. - Visit Leanne Hoagland-Smith's Website

Kalena Jordan
Kalena Jordan is the search industry’s first agony aunt, here to answer your tricky questions about search engines. Kalena is Co-Founder and Director of Studies at Search Engine College, an online training institution offering instructor-led short courses and downloadable self-study courses in Search Engine Optimization and other Search Engine Marketing subjects. She’s been marketing websites online since 1996 and blogging about search since 2002. For her full bio, view Kalena’s Linked In Profile. When not working, Kalena likes to go geocaching, hiking or fishing. She also plays a mean darabuka. - Visit Kalena Jordan's Website


To learn more about the Evan Elite Author Program please contact us.

 About The Author


Anthony Mora
(Visit Anthony's Website)
Anthony Mora Communications, Inc. is a Los Angeles-based public relations firm that focuses in the areas of media relations, image development and media training. Anthony Mora Communications regularly places clients in major media outlets, including Time, Newsweek, Oprah, the New York Times, CNN, the Today Show, the Wall Street Journal and hundreds of other media outlets. Through media placement, you are not presented within the context of an ad or commercial. You're not positioned as an ad but as the news. President and CEO, Anthony Mora, has been featured in: USA Today, Newsweek, The New York Times, The Los Angeles Times, The Wall Street Journal, The BBC, CNN, E! Entertainment Television, Entrepreneur, Fox News, MSNBC, and other media. He has written three books, the most the most recent, a how-to on PR called Spin to Win. For further information visit: www.pryourstory.com


Anthony Mora is a Platinum author on EvanCarmichael.com
 About The Author

 Author Blog
 Author Blog

 Video
 Video

 Free Downloads


Anthony Mora's

Complete
List Of
Public-Relations
Articles

Name
Email
If you enjoyed this article, get Anthony Mora's Complete List of Public-Relations Articles For FREE!

More Anthony Mora
I Am Only Going To Talk About What I Want To Talk About
Free Publicity Other Fairy Tales
Hiring a PR Consultant
National PR for a Local Story
President Obama Small Businesses Growing the American Dream during Tough Times
Talking In Media Morse Code
Building Your Business via PR Social Media
How to Succeed in Business With a Little Help From Oprah Time USA Today
Ive Published a Book When do I get on Oprah
The Genesis of Emotional Branding
 Free Downloads


 
 
 


Evan Elite Authors
Casey Gollan  
John Alexander  
Linda Richardson  
Evan Elite Authors

Become An Author
Have you written articles that would be of value to entrepreneurs? Become an expert on our site by publishing them! Expose yourself to a wide audience, drive more traffic to your website and get more sales! Click Here for details.
Become An Author

Evan's Latest Video
Modeling the Masters: Learn the true secrets behind Walt Disney's business success factors & grow your company! Video produced by Phanta Media
Evan's Latest Video




Evan's Newsletter
Get advice & tips from famous business owners, new articles by entrepreneur experts, my latest website updates, & special sneak peaks at what's to come!
Name:
Email:
Evan`s Newsletter

Free Downloads
Crazy Busy Icon Crazy Busy
New Sales Leadership Paradigm Icon New Sales Leadership Paradigm
Increase Sales Icon Increase Sales
Website Planning Icon Website Planning
FREE Realestate CSS Template Icon FREE Realestate CSS Template
Free Downloads - Complete List

Entrepreneur Tools and Guides
More PR Resources
More PR Resources
Press Release Builder
 
Top 50 SEO Posts of the Year
Top 50 SEO Posts - 2010
Top SEO Posts of the Year
 
Entrepreneur Tools and Guides

SEO For Africa
SEO For Africa
Animéyo Assoti Agoe, Togo,
SEO For Africa

If I Were A Startup...
Julie Mitchell, $470k to $1.1 Mil in 2 years
Julie Mitchell
$470k to $1.1 Mil in 2 years
Lisa Shepherd, $335k to $1.1 Mil in 2 years
Lisa Shepherd
$335k to $1.1 Mil in 2 years
If I Were A Startup... - Complete List

Famous Entrepreneurs
Donald Trump, Trump Org.
Donald Trump
Trump Org.
Michael Dell, Dell
Famous Entrepreneurs

Entrepreneur Advice
Jeffrey Gitomer, The Sales Bible
Jeffrey Gitomer
The Sales Bible
Brad Feld, Venture Capitalist
Brad Feld
Venture Capitalist
Entrepreneur Advice - Complete List

Popular Articles
(Premium Authors)

     Tell PSR Stories
By Michael Shays
     Achieving a Customer-focused Culture
By Michael Shays
     Share the Pain and Share the Gain
By Michael Shays

Have A Suggestion?

Toronto Salsa Classes / Toronto Salsa Lessons Email us your ideas on how to make our website more valuable! Thank you Sharon from Toronto Salsa Lessons / Classes for your suggestions to make the newsletter look like the website and profile younger entrepreneurs like Jennifer Lopez and Sean Combs!

Have A Suggestion?

More Evan Carmichael
More Information