Yes You Do Need more Media Training
Yes You Do Need more Media Training
By Anthony Mora
Copyright© Anthony Mora 2006
Studies show that 93 percent of what an audience reacts to has to do with the messenger, and only 7 percent has to do with the message itself.
Have you had a few media training sessions? Good. Take some more. If not, have you practiced conducting mock interviews? Have you done some media training, even if it's only with a friend? Media training is pretty much what it says, training to appear on the media. Effective media training helps you refine your message, how to deliver sound bites, how to best frame your story to fit the appropriate media outlet, how to dress, what to say, and the type of body language to use.
Ann Convery is our media training and communications expert. I cannot impress on you enough the importance of effective media training, and, having worked with several, I can attest to the fact that Ann is one of the best. She has trained politicians, CEO's, authors, physicians, attorney's and professionals in nearly every field to appear on a wide range of media including 60 Minutes, Time, Newsweek, USA Today, CNN, People, Vogue, The New York Times and hundreds of other media outlets. In a nutshell, Ann coaches clients on how to present themselves and their message. Her sessions, are video-taped, which allows clients to take the tapes home, review the information, and study their presentation. She is a pro and can guide a client through the possible mine fields, preparing them for interviews with anyone from Bill Moyers to Howard Stern.
Once you've reached the point of being interviewed by the media, even if you have hired a media relations firm to handle your campaign, you and you alone have to take over. How you look, how you sound, your demeanor, these are now what become important. Remember, you are the messenger and the messenger must sell the message.
For further information visit:
www.anthonymora.com
Yes You Do Need more Media Training - To learn more about this author, visit Anthony Mora's Website.
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Yes, You Do Need (more) Media Training
By Anthony Mora
Copyright© Anthony Mora 2006
Studies show that 93 percent of what an audience reacts to has to do with the messenger, and only 7 percent has to do with the message itself.
Have you had a few media training sessions? Good. Take some more. If not, have you practiced conducting mock interviews? Have you done some media training, even if it's only with a friend? Media training is pretty much what it says, training to appear on the media. Effective media training helps you refine your message, how to deliver sound bites, how to best frame your story to fit the appropriate media outlet, how to dress, what to say, and the type of body language to use.
Ann Convery is our media training and communications expert. I cannot impress on you enough the importance of effective media training, and, having worked with several, I can attest to the fact that Ann is one of the best. She has trained politicians, CEO's, authors, physicians, attorney's and professionals in nearly every field to appear on a wide range of media including 60 Minutes, Time, Newsweek, USA Today, CNN, People, Vogue, The New York Times and hundreds of other media outlets. In a nutshell, Ann coaches clients on how to present themselves and their message. Her sessions, are video-taped, which allows clients to take the tapes home, review the information, and study their presentation. She is a pro and can guide a client through the possible mine fields, preparing them for interviews with anyone from Bill Moyers to Howard Stern.
Once you've reached the point of being interviewed by the media, even if you have hired a media relations firm to handle your campaign, you and you alone have to take over. How you look, how you sound, your demeanor, these are now what become important. Remember, you are the messenger and the messenger must sell the message.
For further information visit:
www.anthonymora.com
Yes You Do Need more Media Training - To learn more about this author, visit Anthony Mora's Website.
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John BrennanJohn Brennan Ed.D. Dr. Brennan is President of Interpersonal Development, LLC, a training and development firm. Interpersonal Development has provided sales training and coaching to more than 3,000 sales reps from over 100 companies. A native of Australia, Dr. Brennan received his doctorate from the University of Rochester. His dissertation researched the effectiveness of Behavioral Modeling Technology in training people in interpersonal skills. While he has spent most of his career designing or delivering training, he was also a Vice-President of Sales of a training and development franchise with operations in 25 markets. Dr. Brennan has designed and delivered sales training in North America, Asia, Europe, Australia and the Middle East. He has been a guest speaker at numerous national and regional professional conferences. When Microsoft wanted Best Practices articles on sales for their web site, they called Dr. Brennan. The results are at http://office.microsoft.com/en-us/FX011387391033.aspx His firm’s clients have included Volvo, The Prudential, Merrill Lynch, Eastman Kodak, Gannett, Equifax Europe, the Economist Group and countless small businesses. - Visit John Brennan's Website |
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Linda RichardsonLinda Richardson is the Founder and Executive Chairwoman of Richardson, a global sales training and performance improvement company. As a recognized leader in the industry, she has won the coveted Stevie Award for Lifetime Achievement in Sales Excellence and she was identified by Training Industry, Inc. as one of the “Top 20 Most Influential Training Professionals.” Ms. Richardson is credited with the movement to Consultative Selling and is the author of ten books on selling and sales management, including Sales Coaching — Making the Great Leap from Sales Manager to Sales Coach, and Stop Telling, Start Selling. She teaches sales and management at the Wharton Graduate School of the University of Pennsylvania and the Wharton Executive Development Center. Linda is a frequent speaker at industry and client conferences, has been published extensively in industry and training journals, and has been featured in numerous publications, including The Wall Street Journal, Forbes, Nation’s Business, Selling Power, Success, and The Conference Board Magazine. Learn more about Richardson's sales training and performance improvement solutions at http://www.richardson.com web - Visit Linda Richardson's Website |
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David AchesonDavid Acheson is the founder of DCJA Consultancy. DCJA Consultancy is a management consultancy business specialising in B2B sales consultancy. They offer bespoke and packaged sales consultancy including Sales Optimisation Review, Interim Sales Management, Sales & Marketing Review, 1:1 Sales & Management Staff Analysis, Management Training, Solution Sales Training, Creation of New Pay Plan, KPI's, run Customer Feedback Campaigns, assist with Recruitment, Coaching, Appraisals and set up Strategic Marketing Campaigns. David spent his early career in accountancy and then moved into sales in 1982, working in Office Equipment, IT, Advertising, Training, Outsourcing and Consultancy. He has held many Senior Positions in SMBs and Global Organisations including Head of Sales Operations & Head of Business Development. His knowledge, skills and great experience of the Sales Industry has led to David making keynote speeches and running educational sessions to key businesses through organisations including The Chamber of Commerce and Business Link. - Visit David Acheson's Website |
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John AlexanderJohn has taught keyword research and SEO skills to small groups of business owners and Webmasters from over 80 different countries world wide since 2002. John is also the Director of Search Engine Academy ; Co-director of Training at Search Engine Workshops offering live, SEO Workshops with his partner SEO educator Robin Nobles, author of the very first comprehensive online search engine marketing courses at SEO Training Online and the SEO Workshop Resource Center. I look forward to hearing from you! - Visit John Alexander's Website |
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Staging DivaDebra Gould, aka The Staging Diva®, is President of Six Elements Inc., an internationally recognized home staging company. Inspired by many requests from aspiring home stagers wanting to start similar businesses, Gould created the Staging Diva Home Staging Business Training Program. Gould has trained over 1000 Staging Diva Graduates worldwide to start staging businesses. Buying decorating and selling six of her own homes in four years lead to an interest in real estate staging which she turned into a career with the launch of sixelements.com in 2002. Since then she has staged hundreds of homes in addition to teaching home staging training. Gould is the author of several home staging resources including a series of popular ebooks made up of a Design Guide, Color Guide and Portfolio Guide. For more information about Debra Gould visit stagingdiva.com. - Visit Staging Diva's Website |
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Leanne Hoagland-SmithAre your sales where you want them to be? Will you be one of the few who achieves sales or business success or one of the many who have failed to change? Are you tired of being told you are like everyone else? Then you may find my first book on sales of interest. Be the Red Jacket in the Sea of Gray Suits, The Keys to Unlocking Sales available at Amazon or at http://www.processspecialist.com/red-jacket.htm. This book is a reflection of my no-nonsense approach to improving sales to overall business results. If you are truly committed to making sustainable changes, then I can help you secure a positive return on your investment because I focus on executable solutions not telling you the problems you already know you have. From training to corporate (group) coaching to executive one on one coaching, my approach is to assess, create awareness, build a goal driven action plan and then execute. The bottom line question is "Not do you or your employees know it, but do you or they want to do it?" Please call for a free strategy session at 219.759.5601. - Visit Leanne Hoagland-Smith's Website |
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