You Never Know Who's Watching By Anthony Mora Copyright© Anthony Mora 2006 What makes media relations so fascinating is the unexpected. It can result in totally surprising and unanticipated results. I always start a campaign with certain objectives in mind. I have a target market I want to reach and I have some defined objectives that I want to achieve. But, because of the powerful nature of the media, I have witnessed some amazing results that neither I nor my clients envisioned. I have seen companies and careers built in record time. I've had clients offered book deals, TV pilots, new business ventures, larger companies have offered buy-outs or mergers, and new avenues of financing have appeared. One client was offered complete financing on a new business venture after appearing on one talk show.
I'd love to say that I had intentionally masterminded it all, but I was as surprised as my clients when these offers and proposals came in. That's what makes it so fascinating. You never know whose watching or listening, and you never know where that last story or interview will lead you.
Still, the unexpected is the gravy. The primary job of an effective PR campaign is to stay targeted. That task is not quite as easy in PR as it is in marketing or advertising. Public relations is a more subtle, more stealth form of marketing. No one can guarantee that you’re going to garner coverage on a certain date or on a specific show, or in a specific publication. But when you do receive coverage, you are the news, not an ad or a commercial. That’s worth repeating - you are the news! You are part of the reason that hundreds, or thousands or millions of people are watching that program, or reading that magazine. No other form of marketing can offer you that kind of legitimacy or validation, which is what makes media relations such a remarkable tool.
For further information visit:
www.Anthonymora.com
You Never Know Whos Watching Listening or Reading - To learn more about this author, visit Anthony Mora's Website.
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Anthony Mora
(Visit Anthony's Website)
Anthony Mora Communications, Inc. is a Los
Angeles-based public relations firm that
focuses in the areas of media relations,
image development and media training.
Anthony Mora Communications regularly
places clients in major media outlets,
including Time, Newsweek, Oprah, the New
York Times, CNN, the Today Show, the Wall
Street Journal and hundreds of other media
outlets. Through media placement, you are
not presented within the context of an ad
or commercial. You're not positioned as
an ad but as the news.
President and CEO, Anthony Mora, has been
featured in: USA Today, Newsweek, The New
York Times, The Los Angeles Times, The
Wall Street Journal, The BBC, CNN, E!
Entertainment Television, Entrepreneur,
Fox News, MSNBC, and other media. He has
written three books, the most the most
recent, a how-to on PR called Spin to
Win.
For further information visit:
www.AnthonyMor
a.com
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