You Never Know Whos Watching Listening or Reading
You Never Know Whos Watching Listening or Reading
By Anthony Mora
Copyright© Anthony Mora 2006
What makes media relations so fascinating is the unexpected. It can result in totally surprising and unanticipated results. I always start a campaign with certain objectives in mind. I have a target market I want to reach and I have some defined objectives that I want to achieve. But, because of the powerful nature of the media, I have witnessed some amazing results that neither I nor my clients envisioned. I have seen companies and careers built in record time. I've had clients offered book deals, TV pilots, new business ventures, larger companies have offered buy-outs or mergers, and new avenues of financing have appeared. One client was offered complete financing on a new business venture after appearing on one talk show.
I'd love to say that I had intentionally masterminded it all, but I was as surprised as my clients when these offers and proposals came in. That's what makes it so fascinating. You never know whose watching or listening, and you never know where that last story or interview will lead you.
Still, the unexpected is the gravy. The primary job of an effective PR campaign is to stay targeted. That task is not quite as easy in PR as it is in marketing or advertising. Public relations is a more subtle, more stealth form of marketing. No one can guarantee that you’re going to garner coverage on a certain date or on a specific show, or in a specific publication. But when you do receive coverage, you are the news, not an ad or a commercial. That’s worth repeating - you are the news! You are part of the reason that hundreds, or thousands or millions of people are watching that program, or reading that magazine. No other form of marketing can offer you that kind of legitimacy or validation, which is what makes media relations such a remarkable tool.
For further information visit:
www.Anthonymora.com
You Never Know Whos Watching Listening or Reading - To learn more about this author, visit Anthony Mora's Website.
Like this article? Share it with your friends
You Never Know Who's Watching
By Anthony Mora
Copyright© Anthony Mora 2006
What makes media relations so fascinating is the unexpected. It can result in totally surprising and unanticipated results. I always start a campaign with certain objectives in mind. I have a target market I want to reach and I have some defined objectives that I want to achieve. But, because of the powerful nature of the media, I have witnessed some amazing results that neither I nor my clients envisioned. I have seen companies and careers built in record time. I've had clients offered book deals, TV pilots, new business ventures, larger companies have offered buy-outs or mergers, and new avenues of financing have appeared. One client was offered complete financing on a new business venture after appearing on one talk show.
I'd love to say that I had intentionally masterminded it all, but I was as surprised as my clients when these offers and proposals came in. That's what makes it so fascinating. You never know whose watching or listening, and you never know where that last story or interview will lead you.
Still, the unexpected is the gravy. The primary job of an effective PR campaign is to stay targeted. That task is not quite as easy in PR as it is in marketing or advertising. Public relations is a more subtle, more stealth form of marketing. No one can guarantee that you’re going to garner coverage on a certain date or on a specific show, or in a specific publication. But when you do receive coverage, you are the news, not an ad or a commercial. That’s worth repeating - you are the news! You are part of the reason that hundreds, or thousands or millions of people are watching that program, or reading that magazine. No other form of marketing can offer you that kind of legitimacy or validation, which is what makes media relations such a remarkable tool.
For further information visit:
www.Anthonymora.com
You Never Know Whos Watching Listening or Reading - To learn more about this author, visit Anthony Mora's Website.
Like this article? Share it with your friends
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Michel NerayMichel Neray has over 25 years of experience as an award-winning copywriter, an Internet pioneer, a tradeshow pitchman and a senior sales and marketing executive. An online pioneer, he was one of the first marketing professionals to embrace the Internet by building websites as early as 1993. In 1994, Michel co-authored a book entitled "The Great Crossover: Personal Confidence in the Age of the Microchip", which made it to Jack Canfield's Achiever's Recommended Reading List. Michel founded Portfolios.com in 1995, the world's first online source directory for creative professionals and one of the first websites based on community generated content. Since creating The Essential Message in 2003, Michel has helped thousands of independent professionals and entrepreneurs as well as growing corporations find a better way to differentiate, position and brand themselves. In 2005, his chapter "Everything Starts With A Conversation" was selected as the lead for the book, "Sales Gurus Speak Out" and re-published in 2008 for 'Awakening The Workplace Volume 3'. He is also a co-author of "In the Company of Leaders" (2008) with 40 top North American leadership experts. - Visit Michel Neray's Website |
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 Anthony Mora (Visit Anthony's Website) Anthony Mora Communications, Inc. is a Los Angeles-based public relations firm that focuses in the areas of media relations, image development and media training. Anthony Mora Communications regularly places clients in major media outlets, including Time, Newsweek, Oprah, the New York Times, CNN, the Today Show, the Wall Street Journal and hundreds of other media outlets. Through media placement, you are not presented within the context of an ad or commercial. You're not positioned as an ad but as the news. President and CEO, Anthony Mora, has been featured in: USA Today, Newsweek, The New York Times, The Los Angeles Times, The Wall Street Journal, The BBC, CNN, E! Entertainment Television, Entrepreneur, Fox News, MSNBC, and other media. He has written three books, the most the most recent, a how-to on PR called Spin to Win. For further information visit: www.AnthonyMor a.com
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