You Think Editors Have Time To Read?
You Think Editors Have Time To Read?
It all comes down to your pitch, your hook: is it interesting, exciting? Will it meet the media's needs? If not, don't mail it, fax it, e-mail it or let it leave your office. Start again.
Do your homework. Put yourself in the media's place and come up with a hook or story idea that will grab their attention.
Remember, you're not trying to reinvent the wheel or come up with a completely unique idea or pitch. There are no completely unique ideas. You are trying to come up with useable, interesting story ideas. Some of them may be different or unique, others will be ordinary and prosaic. But an ordinary story can be a good one if presented the right way.
For example, let's say you own a hair salon, and it's getting near the end of the year. Write a “New Look For The New Year” release in which you outline how you can give clients a new, personalized look to start the New Year with a fresh start. You might even want to invite the media to follow a client through the before, during, and after process. The media always needs holiday stories. This way the media comes away with a visually interesting holiday story, and you come away with an effective piece which establishes you as an innovator in your field.
If you are announcing a new product, make sure that the information coincides with the
product's availability. Include a sample along with the press information that you send to the media, as well as information on how to order the product.
Copyright © Anthony Mora 2008
You Think Editors Have Time To Read - To learn more about this author, visit Anthony Mora's Website.
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Even though you may be sending your release to a magazine editor, the ironic truth is that that editor has no time to read. He or she is busy trying to get work done. If you send a four-or -five-page release, no matter how impeccable it looks or how perfect the grammar or form is - no one's going to want, or have the time, to read it.
It all comes down to your pitch, your hook: is it interesting, exciting? Will it meet the media's needs? If not, don't mail it, fax it, e-mail it or let it leave your office. Start again.
Do your homework. Put yourself in the media's place and come up with a hook or story idea that will grab their attention.
Remember, you're not trying to reinvent the wheel or come up with a completely unique idea or pitch. There are no completely unique ideas. You are trying to come up with useable, interesting story ideas. Some of them may be different or unique, others will be ordinary and prosaic. But an ordinary story can be a good one if presented the right way.
For example, let's say you own a hair salon, and it's getting near the end of the year. Write a “New Look For The New Year” release in which you outline how you can give clients a new, personalized look to start the New Year with a fresh start. You might even want to invite the media to follow a client through the before, during, and after process. The media always needs holiday stories. This way the media comes away with a visually interesting holiday story, and you come away with an effective piece which establishes you as an innovator in your field.
If you are announcing a new product, make sure that the information coincides with the
product's availability. Include a sample along with the press information that you send to the media, as well as information on how to order the product.
Copyright © Anthony Mora 2008
You Think Editors Have Time To Read - To learn more about this author, visit Anthony Mora's Website.
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John PowerJohn Power, founder of Biltmore Franchise Consulting, has extensive experience developing and marketing franchises and business opportunities. He has been in and around franchising for over twenty years. From 1980 through 1990 he conceptualized, organized, and developed the American Video Association. He grew AVA to 2,000 national members, before selling the company it 1990. It was later merged into another home video marketing company. From 2000 to 2005 he worked as a contract marketing and human resources consultant to several local and national companies. In 2005 Mr. Power began working as a franchise development consultant on a full-time basis. Since that time he has helped more than three dozen companies initiate and develop their franchising program. He notes that there are many companies interested in developing a franchise program, and who need his specialized assistance. Mr. Power is a “hands-on” franchise consultant. He said, “I am the ‘nuts and bolts’ person who tends to the details for my clients.” Mr. Power holds a B.S. degree with a major in Marketing. See: www.biltmorefranchise.com You may contact Mr. Power at: jpower@biltmorefranchise.co - Visit John Power's Website |
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Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
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